When you launch a sporting version of your crossover bestseller, you want it to be somewhere (very) special. And so the dynamic PR department of Fiat did. They invited us to nowhere less than the “Luigi Ridolfi” Federal Technical Centre in Coverciano (FIorence), a centre of excellence for teaching, training and sport, as well as the historic seat of the Italian Football Federation.
This had its good reasons. First of all, the
FIGC Federation headquarters was chosen to honour the 20-year cooperation
between the Fiat brand and the Federation, as well as to express the shared
values uniting the new Fiat 500X Sport with sport in general.
Indeed, what better location could there be for displaying “in the field” the qualities of dynamism, precision, control and Italian style highlighted in this new version of the already iconic 500X, a car which has won the hearts in all parts of the globe.
We will soon tell you more here
about the excellent sporting qualities of this 500X Sport, and we will also
bring you again some interviews, notably with Charles Fuster, the product
marketing manager of the 500 X, and Alessandro Grosso, Head of Fleet and
Business Sales, EMEA.
BMW driving art is again to be seen in the capital of Europe: In its flagship Brand Store, BMW organizes until June 1 an Art & Design Expo. The 18th BMW Art Car, a BMW M6 GT3 with multimedia design, has been created by the Chinese female artist Cao Fei, is the focus point of this show. It is even to be enjoyed and admired with the use of an app bringing the car to you on your smartphone with enhanced reality. A stunning experience, of which we show here some photos, but which has to be seen to be believed.
Hans Knol ten Bensel
This virtual animation is also created by the artist, and forms an integral part of the car. “We are now entering a new era where the mind can steer objects directly and thoughts can be transferred, like unmanned controls and artificial intelligence.” comments Cao Fei.
The work of Cao Fei illustrates the fast and stunning changes in China and its society. With her BMW Art Car she spans a road which stretches over thousands of years, honouring the spiritual wisdom of Asia, which now enters the third millennium with breathtaking speed. The film can of course also be viewed on YouTube, using the following link: https://www.youtube.com/watch?v=Y_GNSyeIpOY&feature=youtu.be.
The multimedia artist approaches the
concept of a BMW Art Car in her own unique way, with which she builds a
Her work consists of three components: a video that focuses on the millennial time which a spiritual person travels through, augmented reality with colourful light particles (via a special app called BMW Art Car # 18) and the BMW M6 GT3 racer in the original colour carbon black.
As a tribute to the carbon fibre structure of the BMW M6 GT3 applies Cao Fei a lot of non-reflective black paint, which means the possibilities in the digital world are endlessly applicable.
The application of video and augmented reality creates an environment in which the BMW M6 GT3 plays an essential role. Cao Fei uses in her video spiritual movements that express themselves in colourful flashes of light.
When the app is used in the vicinity of the car, these light accents are transformed into an augmented reality installation that floats above and around the BMW M6 GT3. In this way, the viewer becomes interactively involved in the artwork.
Just download the app BMW ART CAR #18 on your mobile (IOS) device and follow the instructions on your screen.
exhibition runs until May 31, at BMW Brand Store Brussels, Waterloolaan 23,24, 1000
The MINI stand at the Brussels Motor Show 2019 is dedicated entirely to an important anniversary. It is the scene of the world premiere of the MINI 60 Years Edition. 60 years on, MINI presents a model program to the Brussels Motor Show visitors from 19 to 27 January that offers a modern interpretation of the brand’s core properties. It ranges from the first MINI to feature an electric motor through to the extremely sporty John Cooper Works models.
Anniversary design model: the MINI 60 Years Edition.
With its exclusive design and equipment features, the MINI 60 Years Edition – to be shown in public for the first time in Brussels – authentically expresses the traditional sporting spirit and British origins of the brand.
A distinctive appearance is ensured by the body colour British Racing Green, a contrasting finish on the roof and exterior mirror caps, bonnet stripes in a specific anniversary design and 17-inch light alloy wheels in the version 60 Years Spoke 2-tone. The anniversary logo also appears on the side scuttles, door sill finishers, front headrests as well as in the LED logo projection on the driver’s side. In addition the exclusive design model has model-specific interior trim finishers.
The standard equipment of the edition vehicles also features a sports leather steering wheel as well as sports seats in the leather trim MINI Yours Leather Lounge 60 Years and the exclusive colour Dark Maroon. The MINI 60 Years Edition will be available from March 2019 onwards as a MINI 3 door and MINI 5 door, each with four engine variants.
But there is more, we also interviewed on the MINI stand in Brussels Charlie Coorper, the grandson of the famous founder of Cooper Car Company. Read further in these columns!