The Maserati Levante Hybrid has today experienced both a physical and a digital world premiere. At the time of the car’s unveiling at the Shanghai Auto Show, a virtual presentation has taken place simultaneously on the houseof.maserati.com website.
With its first electrified SUV, Maserati is taking another important step in the future plan launched last year with the Ghibli Hybrid, which will lead to the electrification of all new Maserati models.
“Faster. Cleaner. Unique ” is the motto at the launch: the Levante Hybrid is faster than a diesel, more durable than a car with an internal combustion engine and unique thanks to specific features and details.
The Levante Hybrid combines a two-liter four-cylinder engine with a 48-volt hybrid system that recovers energy during engine deceleration and application of the brakes. The hybrid SUV is lighter than the six-cylinder version (petrol and diesel) and also has a more balanced weight distribution because the battery – without sacrificing luggage space – is placed in the rear of the car. One of the goals during the development of the Levante Hybrid was to take the dynamics and driving pleasure to an even higher level.
With a maximum power of 330 hp and a torque of 450 Nm, which is available from just 2,250 rpm, the four-wheel drive Levante Hybrid delivers impressive performance: the car has a top speed of 240 km/h and accelerates from 0 to 100 km in 6 seconds.
The Levante Hybrid was presented at ist launch in Azzuro Astro color. This metallic paint consists of three layers and is available through the Maserati Fuoriserie personalization program.
The Levante Hybrid is immediately recognizable by the unique details in the exterior and interior. Several elements are finished in blue, a color specifically chosen for Maserati hybrid models. Like the brake calipers and trident on the C-pillars, the iconic side vents are finished in this shade of blue. The same color returns in the interior, including the stitching of the seat upholstery.
With Maserati Connect, the Levante Hybrid is always connected to the outside world. The driver remains fully informed about the technical condition of the car: Maserati Connect alerts the owner when maintenance is required, thus improving the quality of the service. The owner is in contact with the car via the Maserati app on the smartphone or smartwatch. You can also contact the car from home with a virtual assistant such as Amazon Alexa or Google Assist.
The digital world premiere of the Levante Hybrid on houseof.maserati.com has been attended by Maserati’s global brand ambassador David Beckham and Italian songwriter and producer Dardust, who has composed an exclusive soundtrack for the unveiling of the Levante Hybrid.
More soon about this Levante in technical detail. Stay posted!
Things have taken off for the inconic brand over the last 18 years. Thanks to the success of the Continental GT and more recently the Bentayga SUV, daily production has soared. Indeed, over that period, over 75 per cent of 101 years of production has been hand-built at the Crewe factory, more than ever the home of Bentley. Current daily production, 85 cars per day, equals monthly production numbers of two decades ago.
I vividly recall the interview I made at the Frankfurt Motor Show more than a decade ago with Franz-Josef Paefgen, then CEO of Bentley Motors and Bugatti Automobiles, posts he left in 2011.
During his time as the Chief Executive Officer of Bentley Motors Ltd., he was responsible for the Bentley Mulsanne and the Bentley Continental series of cars. From 2003 to 2005, Dr. Paefgen was responsible for the development of the Bugatti Veyron.
I asked him then whether a hybrid Bentley was not on the cards, as Bentley’s could be considered the pinnacle of engineering and an electrified Bentley would be proper. It clearly was not in the strategy of the VW Group then, as the idea was immediately brushed aside by Mr. Paefgen as unrealistic, customers not wanting this at all…
Well times have changed quite a bit since then, as we now read that Company aims to be end-to-end carbon neutral by 2030 with entire model range switched to battery electric vehicles(!). Bentley will move to full electrification – PHEV or BEV only – by 2026, then switch the entire model range to battery electric vehicles by 2030. The industry-leading Beyond100 Strategy will transform every aspect of the business as Bentley accelerates into its second century of luxury car production.
What this means for the retail value and depreciation of the existing and historic Bentley’s remains to be seen…
But back to the production history.
The Continental GT was the first landmark…
In 2003 the introduction of the Continental GT represented a transformative moment for the brand, and this Bentley alone, has represented 80,000 sales of the total of 200,000, and created both a new segment, and a contemporary image foundation for the Bentley business.
…followed by the Bentayga
The success of the Continental GT has been mirrored by the Bentayga, offering a true Bentley driving experience and unparalleled luxury. Launched in 2015, when it established the luxury SUV sector, the fastest SUV in the world has reached its 25,000 production landmark. It is expected that the Bentayga could surpass total sales of the Continental GT within a decade and become the biggest selling Bentley model in history.
Since 2005, the company has also built 40,000 examples of the Flying Spur, the most successful luxury sports saloon in the world.
We show you here some photos, lifting a veil of the very interesting and multifaceted production history of the brand, and then we have told nothing of their sporting achievements…
The BMW Group is embarking on a new chapter in its reporting: For the first time, it will be combining its Annual Report and its Sustainable Value Report for the reporting year 2020 in a single Integrated BMW Group Report.
After the Board of Management redefined the company’s central sustainability goals in 2020, integrated reporting marks the next logical step – thanks to integrated management of the company. Henceforth, the Integrated Report will be published to coincide with the BMW Group Annual Conference, outlining the company’s economic performance, as well as its contribution to the environment and to society.
The livestream is on Wednesday, March 17…
So, stay tuned again on Wednesday!
The BMW Group Annual Conference 2021 will be broadcast live via livestream and satellite.
08:00 –09:00 GMT BMW Group Conference – LIVE
09:00 – 10:30 GMT BMW Group Conference – Q&A Session LIVE
BMW stunned the automotive world 20 years ago with their iDrive BMW opened a new era of in-car operating technology.
Keen to get a grip on the constantly expanding array of functions in vehicle interiors, in 2001 BMW instigated a paradigm shift in the then new BMW 7 Series.
Today, BMW developers and designers focusing on user interaction and user experience have faced up to a new set of challenges. The 8th generation of BMW iDrive brings about another paradigm shift – this time to a new kind of relationship between driver and their vehicle. Needless to say, we are very intrigued and will certainly follow the premiere online!
Indeed, You can follow the world premiere live at www.live.bmwgroup.com, on Monday, 15 March 2021, 15:30 GMT.
You can also follow the @BMWGroup social media channels for the live broadcast.
Mitsubishi Motors has decided to procure OEM-model vehicles from Renault, best-sellers on the European market which already meet regulatory requirements, for selected major markets in Europe. Starting 2023, Mitsubishi Motors will thus sell two “sister models” produced in Groupe Renault plants, which are based on the same platforms but with differentiations, reflecting the Mitsubishi brand’s DNA.
A model mix of the newly launched Mitsubishi Eclipse Cross PHEV and the Renault-developed sister models will enable Mitsubishi Motors to be more competitive in the market.
The comments of the CEO’s both at Renault and Mitsubishi are quite positive:
“Mitsubishi Motors welcomes Renault’s OEM models for the European market, and ultimately new customers. Mitsubishi Motors has been implementing structural reforms in Europe and our decision to freeze new car development for the European Market, announced in July 2020 in our mid-term business plans, remains.
However, the OEM supply agreement will provide us with a solution to offer new products developed and manufactured in Europe– alongside our ongoing after sales business,” said Takao Kato, CEO Mitsubishi Motors.
“Our new approach within the Alliance, focusing on impactful and meaningful projects, is turning into reality. This pragmatic, value-driven initiative will make a difference in our plants, in our partner’s footprint and on the European streets. This beautiful project meets all partners’ expectations from a design, regulatory and business perspective.
This is what the Alliance is meant for and we are very happy, at Groupe Renault, to contribute to this new step in its history of cooperation.” said Luca de Meo, CEO Groupe Renault.
So we can look forward to interesting “European” Mitsubishi models in the forthcoming future…
German automakers are very serious about it. Getting as competent about E-power technology and drive systems as they are in petrol engined technology. So they are making the essential and necessary structural changes.
Mercedes for instance is transforming its Mercedes-Benz Drive Systems unit and its Stuttgart-Untertürkheim site for an “Electric First” future in the context of its “Ambition 2039” strategy.
Untertürkheim is to become a technology competence centre with a campus focusing clearly on electric drive and battery technology, including the production of lithium-ion cells. The Untertürkheim site has always been an integral part of the Mercedes-Benz powertrain production network – as an innovation centre and as a hub of Mercedes-Benz powertrain expertise.
A three-digit million euro amount is invested to transform Untertürkheim, the largest site in the company’s global powertrain production network, which will in future be known as the “Mercedes-Benz Drive Systems Campus”.
The site will focus on research, development and production ramp-ups of drive systems.
A new factory for the small-series production of future battery cells, and a dedicated battery safety lab, will complement Mercedes-Benz’s existing research and development activities in the field of battery technology.
The company strives for a holistic approach which ranges from basic research and development to manufacturing of battery systems. In terms of series production, the site will focus increasingly on electric drive components – battery and electric drive systems, while conventional engine, transmission and component production will gradually be phased out, which will affect employment profiles and scopes.
Vertical integration is essential…
The Mercedes-Benz Drive Systems Campus is a crucial development step regarding the sustainable transformation of the Untertürkheim site. At the same time, this requires substantial adjustments in its production program and processes. In this context, the existing competence centres will be restructured or systematically expanded. The close link of research, development and production at the same location will create important preconditions for synergies and unique know-how, strengthening the vertical integration in house as a key pillar.
Focus on battery technology and electric drive systems.
The bundling and extension of its battery activities is of paramount mportance. Widespread research and development activities are already anchored at the Untertürkheim location, such as the e-technology centre and cell technology centre, where, among other things, prototypes for the electric drive system are built and cell technologies are researched and tested. Additionally, the battery research and development activities currently located at the Nabern part of the plant, including various test benches, are to be relocated on the campus in the future.
Further investments are planned in the significant expansion of the current cell technology centre in order to be able to cover the entire value chain of battery technology. In addition to basic research, pre-development and design of battery cells, a new factory for the small-series production of lithium-ion battery cells is being planned, starting operations in 2023. The sustainability factor, transparent cell development through to recyclability, plays a major role in this. Moreover, a dedicated battery safety lab will complement Mercedes-Benz’s activities.
In the future, the company will cover almost the entire field of battery technology at its Untertürkheim location – right down to battery systems which are manufactured at the site. The battery factory in Brühl nearby will produce batteries for plug-in hybrid vehicles from 2022. Starting this year, battery systems for the Mercedes-EQ model EQS – the all-electric member of the S-Class family – will roll off the assembly line at the Hedelfingen part of the plant. The EQS will be manufactured at Factory 56 in Sindelfingen some 20 km away starting in the first half of 2021. The battery system for the EQE will also be produced in Hedelfingen.
The company moreover is setting a clear focus on the development of the highly efficient electric drive system, the intelligent combination of electric motor, battery system, power electronics and software through to series maturity including testing.
The next generation of electric motors are being developed in house and will feature inverter and high voltage technology. The manufacturing and assembly of electric drive systems parts for future vehicle models of the Mercedes-EQ brand will start at the end of 2024 and round off the product portfolio with the battery factories in Hedelfingen and Brühl. The previously planned production volumes of electric drive systems will double.
Flexible powertrain production network…with protected employment.
With regard to the series production volumes of conventional powertrains at the Untertürkheim location, Mercedes-Benz will even more benefit from the flexibility of its global powertrain production network in the future.
New production volumes are being examined in detail in order to maximize efficiency and profitability. On the employment side, this leads in the medium term to changes in employment profiles, for which the company prepares its employees with targeted qualification measures. The reduction of series production volumes of conventional powertrains will also lead to adjustments of personnel at the Untertürkheim location. The company is preparing for this with various measures and the top priority is to implement structural and personnel measures in a socially acceptable manner with regard to the jobs affected.
Dynamic Stellantis PR Manager Dominique Fontignies sent us yesterday his photo of the Fiat Centoventi concept displayed at the “e-Village” in the Green Pea building in Torino.
What is this e-Village? It is a branch of Mirafiori Motor Village in Turin and it’s the biggest sales point of electrified cars in Europe.
It’s located in an area of 1300 square meters inside Green Pea and showcases all FCA technologies related to electrification, including hybrid and all-electric vehicles on the market, as well as prototypes of upcoming models.
It’s a zero-impact space that adopts the “reuse, reduce, recycle” philosophy and it can be considered the fulfillment of the efforts made by FCA to promote the future of mobility.
At Floor 0 – move, energy & connect, inside the e-Village: the space entirely dedicated to the sustainable future of mobility wanted by Stellantis, the fourth automotive group in the world.
In e-Village halls you can find all solutions of the Group’s for the avant-garde mobility, such as the Electric New 500, Panda Mild Hybrid and Jeep and Ducato’s electric vehicle range.
Mercedes is in this new electrical age going from strength to strength, and is also doing quite well globally. Recently, the company posted a 2020 profit for its shareholders of 3,6 billion Euro. This was 1,2 billion Euro or 50 % more than the previous year. Asian markets are friendly for the brand with the famous, iconic star.
Your servant has now left hospital after two major operations mid-February and within a few weeks will again be legally allowed to sit behind the wheel. Soon enough, at the end of April, I will be testing the new and highly interesting EQA, followed by the impressive G 400 d J. Good times ahead!
Mercedes-Benz has opened an online reservation system for the EQS. Interested customers can reserve the fully electric luxury limousine via the link http://www.mercedes-benz.be/eqsreservatie. When making the reservation, a reservation amount of € 1,500 is requested. The reservation entitles the holder to a production location of the EQS, but the customer always has the option to cancel – if necessary. As soon as the sale of the EQS starts, the customer will compile his own EQS and convert the reservation into an order.
The online reservation system offers customers the opportunity to be the first to drive in the EQS. With its progressive design, the new MBUX Hyperscreen and interesting specifications – such as a range of up to 700 km (WLTP) and a 250 km range recharging in just 15 minutes – the EQS offers all the advantages of a full electrical architecture. The camouflaged prototypes reveal key design features that are revolutionary for the luxury segment, such as the “cab forward” design and the coupé-like “one bow” styling.
The introduction of the EQS and the consistent electrification of the entire model range are important parts of the strategic plan “Ambition 2039”. As part of Ambition 2039, Mercedes-Benz is working to offer a CO2 neutral model range in less than twenty years. In 2022, the portfolio will include eight fully electric Mercedes-EQ models.
Needless to say, the global production network of Mercedes-Benz is ready for the company’s electro-offensive and is consistently integrating the EQ models into the series production of existing plants. From the start of production, the EQS in Factory 56 in Sindelfingen is producing on a CO2-neutral basis. The batteries of the EQS are also produced in a CO2 neutral fashion by CATL (Contemporary Amperex Technology Co. Limited)…. Brave and very Green New World!
The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements that embody Kia’s confidence and commitment to customers.
The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers to customers.
Dazzling show of pyrodrones…
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’. The dazzling display can be seen on the Kia Global YouTube channel: https://youtu.be/s61_IsjqLzc
Kia discloses new brand slogan: ‘Movement that inspires’
In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’.
Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held at 01:00 AM CET, January 15. The event can be viewed on the Kia Global YouTube channel.