Mercedes is making another breakthrough in terms of dashboard infotainment. In 2018 the MBUX (Mercedes-Benz User Experience) was unveiled in the current A-Class, and there are now more than 1.8 million Mercedes-Benz passenger cars equipped with it on the roads worldwide. A few months ago, the second generation of this learn-capable system debuted in the new S-Class. The next big step now follows in the form of the new EQS and the optionally available MBUX Hyperscreen.
The large, curved screen unit stretches almost the entire width from the left to the right A-pillar. In addition to its sheer size, the high-quality, detail-loving design also provides a “wow” effect. This aesthetic high-tech look is the emotional dimension of the MBUX hyperscreen.
Added to this is artificial intelligence (AI): With software capable of learning, the display and operating concept adapts completely to its user and makes personalized suggestions for numerous infotainment, comfort and vehicle functions.
Thanks to the so-called zero layer, the user does not have to scroll through submenus or give voice commands. The most important applications are always offered in a situational and contextual way at the top level in view. In this way, numerous operating steps are taken away from the EQS driver. And not only him: The MBUX Hyperscreen is also an attentive assistant for the passenger. It receives its own display and operating area.
“The MBUX Hyperscreen is both the brain and nervous system of the car”, says Sajjad Khan (photo here above) , Member of the Board of Management of Mercedes-Benz AG and CTO. “The MBUX Hyperscreen continually gets to know the customer better and delivers a tailored, personalized infotainment and operating offering before the occupant even has to click or scroll anywhere.”
We are of course quite keen to get acquainted with this Hypersreen…hopefully soon!
Until now the VISION iNEXT took centre stage when we looked at BMW’s electric vision for the future. With a year still to go before its market launch at the end of 2021, the BMW Group lets us have a first look ahead to the future BMW iX, which is currently still in the series development phase.
The BMW iX is very important: it is the first model based on a new, modular, scalable future toolkit developed by the BMW Group. It embodies a fresh interpretation of design, sustainability, versatility and luxury.
Driving pleasure, versatility and luxury.
The iX is from the outset designed for purely electric mobility, and BMW claims it is redefining the successful Sports Activity Vehicle (SAV) concept.
The BMW iX harnesses the latest innovations in the fields of electrification, automated driving and connectivity to deliver a mobility experience which puts people first. Therefore, its design has been developed from the inside out, says BMW.
Sustainability is also important, and we find optimised aerodynamics, intelligent lightweight design and extensive use of natural and recycled materials.
Fifth-generation BMW eDrive technology for a long range…
The fifth generation of BMW eDrive technology consists of two electric motors, state of the art power electronics, charging technology and a high-voltage battery. It has the zest of a true BMW: some 370 kW/500 hp, enough to power the BMW iX from 0 to 100 km/h (62 mph) in under 5.0 seconds.
BMW nevertheless targets an electronic power consumption of less than 21 kWh per 100 kilometres (62 miles) in the WLTP test cycle. A gross energy content of more than 100 kWh should enable the latest-generation high voltage battery to record a range of over 600 kilometres in the WLTP cycle.
That equates to more than 300 miles according to the EPA’s FTP-75 test procedure.
DC fast charging: over 120 kilometres (75 miles) of extra range in ten minutes.
The new charging technology of the BMW iX enables DC fast charging at up to 200 kW. In this way, the battery can be charged from 10 to 80 per cent of its full capacity in under 40 minutes.
Added to which, within ten minutes enough energy can be fed into the battery to increase the car’s range by more than 120 kilometres (75 miles). It takes less than eleven hours to charge the high-voltage battery from 0 to 100 per cent at 11 kW from a Wallbox.
More power for automated driving…
The level of computing power has been developed to process 20 times the data volume of previous models. As a result, around double the amount of data from vehicle sensors can be processed than was previously possible.
Bold and impressive styling
The exterior of the BMW iX has the powerful proportions of a large BMW SAV. The BMW iX is comparable with the BMW X5 in length and width, and is almost the same height as the BMW X6 on account of its flowing roofline. The size of its wheels, meanwhile, brings to mind the BMW X7.
At the centre of the front end stands the prominent, vertical kidney grille. Since the electric drive system of the BMW iX requires only a small amount of cooling air, the kidney grille is completely blanked off.
This upright grille has reinvented itself as an innovative and multifunctional high-tech interface for
the advanced driver assistance systems with which the BMW iX paves the way for automated driving.
Human friendly cabin
The architecture of the BMW iX cabin underpins a perfectly clear and straightforward functionality that revolves entirely around the needs and emotions of the driver and occupants.
The displays and controls are all stripped down to the essentials, further reinforcing the impression of an uncluttered cabin offering a place of relaxation. The technology of the BMW iX only becomes visible when it is needed. This makes it intuitive to use rather than seeming overly complex.
The hexagonally shaped steering wheel, a rocker switch for gear selection and the BMW Curved Display – which forms part of the next-generation BMW Operating System – clearly advertise the futuristic form of driving pleasure.
The body structure, featuring an aluminium spaceframe and innovative Carbon Cage, can claim extremely high torsional stiffness, which in turn enhances agility and maximises occupant protection, while minimising weight.
Fully capitalising on the benefits provided by the all-electric drive system and meticulously implementing proven measures from the past in the front end of the car, the underbody section, the wheels and the rear end gives the BMW iX optimised aerodynamics. This resuls in a drag coefficient (Cd) of just 0.25!
We let you look at the photos here…and are anxious to see this new BMW in the flesh!
Generating the right sound is the result of state of the art engineering…
When you step inside the Lexus LC 500 Convertible, we would suggest you lower the roof and blip the throttle. The deep note from its V8 engine tells you immediately that an exhilarating drive is in prospect.
It’s all part of the exceptional sensory quality that Lexus has brought to its first soft-top model: just as much as the styling pleases the eye, the sound of the engine stirs your heart. Generating just the right aural quality was an important goal for the car’s development team, and this required precision engineering to achieve…
Just read on!
Hans Knol ten Bensel
Inspired by the LFA supercar
Lexus’ focus on the importance of the engine sound can be traced back to the LFA, its ultra-exclusive, hand-built supercar. The specialists who worked on its V10 power unit identified the separate qualities that combine to create the ideal sound “atmosphere.”
In the LC concertible, the power of the V8’s engine note had to be balanced with a level of quietness in the cabin that overturns preconceptions about driving in a convertible – an equation Lexus calls a “harmony of opposites.”
To achieve the maximum effect, the sound of the engine changes in line with the rise and fall in rpm, becoming more powerful and urgent in tune with the driver’s use of the accelerator and the sequence of shifts through the rapid-action 10-speed automatic transmission. The exhaust note, too, heightens the effect. By contrast, in gentle cruising, the sound is subdued, so conversation is easy when the roof is down.
Finding that perfect engine sound
A continuous, pulsating sound is characteristic of a large-capacity, naturally aspirated V8 engine like the five-litre unit which powers The LC 500 Convertible. Lexus has used acoustic technologies to combine this with spectral harmony (perfect sound intervals that are pleasing to the ear), stereophonic sound, to create a depth of sound, and so-called “formants” – qualities that stir the senses and generate a feel-good factor.
Active Noise Control is used to “clean” the sound frequencies experienced in the car. This emits anti-pulse sounds through the audio speakers which counteract any unwelcome low frequency booming sound from the engine and drivetrain.
In the LC Coupe, noise inside the cabin is monitored by a microphone in the roof, but for the Convertible, it had to be relocated inside the driver’s headrest. Being closer to the driver’s ear means it can pick up a wider range of frequencies, but a complex algorithm had to be calculated to make sure it works accurately in any seat position.
The silence of a fixed-head coupé…
Even though the LC Convertible has a soft top, Lexus wanted to secure the same kind of cabin quietness as in the LC Coupe. Acoustic simulations were created to find out where dominant noises were entering the space, so that the amount and location of soundproofing and sound-absorbing material could be calculated.
The storage area behind the rear seats for the folding roof presented a particular challenge, as it was a route for tyre and exhaust noise to enter the cabin. There was not enough room for soundproofing material to be added, so the team looked instead at adapting the trim material itself. By allowing air to pass through the structure and using sound-absorbing material on the reverse, the entire surface of the storage space soaks up noise.
As the area is visible and part of the car’s interior, it also had to look good. Lexus assessed many different materials before choosing one usually used for lining the wings around the wheels. This meets safety standards and, being applied with extra density, has just the right appearance.
We are anxious to enjoy the ride in this formidable Convertible, which will be a feast for eyes and ears…
Nothwithstanding Corona times, the development of the new Fiat Professional model has been continued using simulation tools.
The E-Ducato is the result of an extended series of measurements and tests, taking into account all the variables of usage by different types of clients, as well as dynamic, load and environmental aspects.
Developed by professionals with the help of client professionals…
The development of the E-Ducato included over one year of on-road measurements to analyze more than 28,000 connected vehicles. The measurements from a client’s perspective were taken by a dedicated team of professionals on vehicles with combustion engines running more than 50 million kilometers, to take into account all the variables of client usage, dynamics, load, and environmental aspects.
The analyses were focused on mileage, model variability for any kind of mission, fuel expenditure, vehicle usage, and temperature. By adopting this approach, Fiat Professional is able to offer comprehensive electric mobility solutions. With an analysis of energy demand as a starting point, these solutions will not only cover every single task, they will also provide answers ranging from the vehicle to infrastructure, not to mention a whole range of the everyday services increasingly required by a new and emerging mobility.
The result is a van available in all body variants with the same load volume as the conventional Ducato, from 10 m3 to 17 m3, and the best payload on the market, up to 1,950 kg.
In addition to the many body styles and chassis versions, a choice of battery options will also be available for the E-Ducato, with ranges in a typical urban real delivery cycle from 200 to over 330 km at standard environment conditions, depending by battery pack, and a variety of charging configurations. It also comes with high-potential performance: speed limited to 100 km/h for improved energy absorption, maximum output of 90 kW and maximum torque of 280 Nm.
Last but not least, the FCA styling centre has developed a new logo for the 100% electric Ducato. The logo itself is made up of two distinct elements: a letter “E” in blue – the color traditionally associated with innovation and sustainability, preceded by a “D” for Ducato in brushed silver above.
Comprehensive training for a new sales process
So the E-Ducato professional experience can begin even before getting on board, Fiat Professional organized training days in February specifically for the sales force, involving 265 sales agents and managers across 124 dealerships in the main markets. Road tests structured as a journey through a city were also run at the Balocco circuit, with emphasis on the new full electric driving modes. An in-depth look was also taken at the new WLTP homologation procedure and its impact on the world of outfitted vehicles. Presentations were given on some of these, from mobile workshops and refrigeration to people carriers: versatility that has always been one of the strengths of the Fiat Professional Ducato.
Virtual training: from developments in training to business development
Given the current cautious social distancing measures, Fiat Professional continued the training in a virtual format: a development in training, just like the E-Ducato represents a development in the business. Each remote session was focused on the product in depth, in preparation for other activities.
The E-Ducato technical specifications and line-up were discussed in detail, with special consideration given to its innovative aspects. All the Virtual Classrooms were met with resounding success and were diligently attended. For example, there have already been 310 participants from Germany, 120 from Poland and 210 from non-EMEA regions, while online training will soon begin in the remaining European markets, including in Spain, France and the UK.
Actual launch expected within a few months…
To continue its journey into the market, the E-Ducato will soon be subjected to extensive specific field testing by partner clients under normal working conditions of usage. On that basis, the E-Ducato is therefore being prepared for its launch on the market, due to take place in the coming months, with the opening of orders in the main European markets as the first stage.
The brand-new electric vehicle will soon join the methane-driven Ducato Natural Power in the offering of alternative propulsion systems, to take on the market challenge.
We are looking forward to the actual launch, stay tuned in these columns!
We all like the sound of a thoroughbred engine. The characteristic sound of a pur-sang four wheeled beauty. But we also get very nervous about that odd squeaking noise of the passenger seat when its not occupied. Or this annoying rattle somewhere, or the screeching sound of windscreen wipers. So the sound and noises a car makes are so important, determine for us whether we like a car or not.
No small wonder that car manufacturers pay the greatest attention to it. When we received a press message from the Dirk Steyvers, SEAT Press Relations and Content Manager here in Belgium, we took the opportunity to write an article here about it in our columns.
Just read on…
Hans Knol ten Bensel
In Chile’s Atacama Desert, NASA carries out tests as it is comparable to the surface of Mars. In Ushuaia,Argentina, the only sounds you can hear are the flapping of penguins’ wings and the ice sheets cracking. They could be the most silent places on the planet, but not quite. The most quiet are anechoic chambers, a curious and descriptive name for a facility where acoustic conditions close to absolute silence are reproduced.
The SEAT Technical Centre in Martorell has one of these chambers, specifically designed to measure the sounds and noises made by a car with the utmost precision and without any interference. This is how it works.
The temple of silence.
It is designed with a system called “Box in box”, and as the name indicates, it features several layers of concrete and steel that isolate it from the exterior. The inside has cladding material that absorbs 95% of sound waves to prevent echoes and reverberations. In some of these temples of silence people can sometimes hear the blood flowing through their veins or the air circulating in their lungs.
One car, more than one thousand sounds. From the engine or the turning wheels to the door closing, the ventilation system and when a seat reclines. The list of noises made by a car is endless, and they are all analyzed in the chamber. “On one hand, we measure the level of unpleasantness of the noises and check that they are reduced to a minimum; and on the other, we make sure that the noises we do want to hear, the ones that refer to the operation of the vehicle, are perfectly defined. Finally, we work on making them harmonious”, explains Ignacio Zabala, Head of the Acoustics department at SEAT.
The voice of a car
Engineers and technicians pay close attention to the engine and the exhaust system, as they give a car its voice. Many of the sounds made by a car convey information, such as the unmistakable clicking of the turn signal indicators, which let us know without checking that they are blinking. But not only do the engine and exhaust noises inform us of when to shift gears or the speed of acceleration, they also give an insight into the character of a model. “We all know what the roar of a sporty engine sounds like, and that’s why we verify that it conveys what we want it to in the an-echoic chamber” says Ignacio.
What does the cold sound like? Inside the room, specialists perform recordings with different highly sensitive microphones. One is bin-aural and features a torso with ear-level microphones to obtain representative recordings of what occupants hear. They place it in different positions to verify that each sound analyzed is heard as it should be from any angle. But they also recreate different conditions, such as temperature, because as Ignacio points out, “a windscreen wiper does not sound the same when it’s hot outside as when the temperature is below zero; the engine when it has just been turned on as when it has been running; or the wheels on different surfaces.”
Hertz, decibels and psycho-acoustics. Engineers and technicians in SEAT’s Acoustics department have several analysis tools at their disposal. The most basic include volume or spectral distribution, to other more technical parameters such as the field of psycho-acoustics, or the subjective perception of sound. “For example, a slight tinkling might make us more nervous and be more unpleasant than a strident sound”, says Ignacio. One of the most important measurements of psycho-acoustics is articulation, which measures the ability of two people maintaining a conversation in a specific setting.
An orchestra on wheels. “It’s no use having a car that is fully insulated from the exterior if the ventilation system sounds too loud. That’s why it’s important to reduce noise and define sounds to achieve a harmonious balance among them” explains Ignacio. He goes on to say that the goal is that the vehicle occupants feel as comfortable as possible, because acoustics “have a direct impact on comfort and are determining factors in the perception of vehicle quality.”
A ranking of silence
1.Anechoic chamber. The Guinness record has been held by the one owned by Microsoft in Washington since 2015, where sound measures -20.16 decibels. The sound made by air molecules bumping off each other measures -24 decibels.
2.Atacama Desert, Chile. The most arid non-polar desert on Earth.
3.Ushuaia, Argentina. The southernmost city in the world.
4.Anza-Borrego Desert State Park, USA. A rocky ecosystem that produces stony silence.
5.The Troll’s Road, Norway. The world’s most sinuous road also stands out for leading to an absolutely quiet place.
Interesting all this, isn’t it? We hope you liked this, we certainly did…
In episode seven of a very interesting series of “Inside E” podcasts, Michael Steiner speaks about changes in the automotive industry, the future of the sports car manufacturer, and technical innovations ranging from motor racing to production development. Michael Steiner is a member of the Executive Board, Research and Development, and is responsible for series production and Porsche Motorsport’s racing projects.
Definitely a podcast to listen to. It is about seeing new opportunities for Porsche in this rapid changing global mobility, where this brand has always embraced technical progress with its core values of quality and sporting agility. The keen interest in electrified mobility dates back now more than a century with Porsche, and the brand remains at the forefront of E-developments. “We see the transformation in the automotive industry as an opportunity. Together with our employees, we are constantly driving this shift, with the clear goal being to link the traditional values of Porsche with the technology of tomorrow,” said Steiner. The first step into the electric future was taken back in 2015, with the “Mission E” project. The manufacturer then definitively heralded a new era with the launch of its first fully-electric sports car, the Porsche Taycan, in September 2019.
Of course Porsche is aware that the future of electric mobility is coupled with sufficient range and the presence of a dense high powered rapid charge infrastructure/network, and is working together with other important manufacturers to build this up.
“With electric cars, it not only comes down to the range of the cars, but also primarily the existing charging infrastructure,” Steiner explained. “For this reason, we are investing in E-mobility, both in our development and in an extensive rapid charging network.”
Motorsport remains important…
Motorsport has always been the driving force behind series production at Porsche – and that remains the case in Formula E. “The experience gained in the LMP1 project had a significant influence on the development of the Porsche Taycan. We expect similar synergies from the Formula E project, as well as inspiration for future sports cars,” said Steiner.
The whole series of these very interesting “Inside E” podcasts is available in English on several platforms, including Apple Podcasts, Spotify and Google Podcasts.
The “Lexus Electrified” vision targets a fundamental leap in vehicle performance, handling, control and driver enjoyment – even as mobility within our society continues to change with autonomous driving and vehicle electrification.
Evoking the original fun of driving, Lexus intends to use its 15 years of experience in electrification technologies to further evolve driving pleasure, and to fundamentally transform the essence of luxury vehicles of the future – creating a unique Lexus driving signature with exceptional ride comfort, quietness and craftsmanship.
Takashi Watanabe, Chief Engineer at Lexus, takes us through the key aspects of this “Lexus Electrified” strategy in an exclusive interview.
The man behind it all…
Takashi Watanabe started his career with Toyota in 1993 with engine systems development. He has worked on many different types of engines and exhaust systems. Since 2012, he has worked also on the development of several Lexus vehicles and became in 2017 leader of the Lexus Electrified Project.
Just watch and listen, and be transported into the electric future…by Lexus, using their unique “Lexus-ness.”
We were invited yesterday by the PR Manager Jaguar Land Rover Belux Annick Van Cauwenberge to attend a webinar to witness the launch of the new PHEV versions of the best selling Range Rover Evoque and Land Rover Discovery Sport.
They are now available as efficient plug-in hybrids with CO2 emissions from only 32g/km and an all-electric range of up to 66km (41 miles) – enough for many to drive the average daily commute distance without recharging.
Just read on…
Hans Knol ten Bensel
The technical heart of both these cars is a new 200PS three-cylinder 1.5-litre Ingenium petrol engine coupled to an equally new eight-speed automatic transmission, driving the front wheels. But these cars are 4WD SUV’s, so a 109PS Electric Rear Axle Drive motor guarantees Land Rover’s signature all-wheel-drive capability. This motor is powered by a 15kWh lithium-ion battery located below the rear seats.
These new Rovers are also very kind on your wallet, with a fuel consumption being as low as 1.4L/100km. Of course, all this depends on the way you use and integrate E-power in your daily driving, but again, this is frugal indeed. The PHEV system can operate in electric-only mode, combustion engine-only mode, or a combination, using GPS and navigation data to optimize efficiency on every journey.
Charging can be fast: 0-80 per cent in as little as 30 minutes using 32kW DC public charging or just 1hr 24mins using a 7kW AC wallbox.
You have a wide choice, as the Range Rover Evoque and Discovery Sport PHEV models, which are badged P300e, are available in S, SE and HSE specifications, each as standard or R-Dynamic, with a range of wheel designs from 18 to 20 inches.
State-of-the-art Premium Transverse architecture
Both the new Range Rover Evoque and Land Rover Discovery Sport plug-in hybrids are based on Land Rover’s , which was designed to support electrification while maintaining Land Rover’s signature off-road capability. The new plug-in hybrid P300e models join the existing 48-volt mild-hybrid SUVs, bringing new levels of efficiency to the premium compact SUV sector.
With total output being 309 PS and offering 540 Nm of torque, the performance is up to scratch, with an acceleration of 0-100km/h in just 6.4 seconds (0-60mph in 6.1 seconds) in the Range Rover Evoque. Meanwhile, the Discovery Sport offers 0-100km/h in 6.6 seconds (0-60mph in 6.2 seconds). Both can reach speeds of up to 135km/h (84mph) using electric power alone.
As said, drivers of both models can select from three driving modes. 1.HYBRID mode (the default driving mode) – automatically combines power from the electric motor and petrol engine. The operating strategy adapts to driving conditions and the remaining charge in the battery. Entering a destination in the navigation system enables the Predictive Energy Optimisation (PEO) function to intelligently integrate route and GPS data to maximize efficiency and comfort for the selected journey.
2.EV (Electric Vehicle) mode – enables the vehicle to run solely on the electric motor using the energy stored in the battery, for quiet, zero-tailpipe emission journeys.
3.SAVE mode – prioritizes the combustion engine as its main power source, maintaining battery State of Charge at the chosen level.
As pointed out, the new compact SUVs are produced using Land Rover’s Premium Transverse Architecture, which was designed from the outset to accommodate plug-in and mild-hybrid technologies. The hardware is cleverly packaged beneath the cabin floor without compromising interior space.
The Electric Rear Axle Drive (ERAD) is powered by a compact 15kWh lithium-ion battery located below the rear seats. The battery is made up of 84 prismatic cells, arranged in seven 50Ah modules of 12, with a 6mm-thick steel undertray that protects the battery without compromising the vehicles’ hallmark all-terrain capability.
The advanced Electric Rear Axle Drive (ERAD) features a light, compact and efficient synchronous permanent magnet motor. To optimize package space, the drive-shafts are concentric with the motor and single-speed transmission, while the inverter is also integrated within the ERAD casing. The ERAD module is neatly integrated within the Integral Link rear suspension system.
At speeds above 135km/h (84mph), the electric motor is decoupled to reduce drag and therefore optimise efficiency, and then seamlessly re-engages when the speed falls below this.
The compact high-voltage junction box (HVJB) under the front seats is another engineering innovation. This comprises the DC: DC converter (changes high-voltage current from the hybrid battery to low voltage to support the 12-volt network) and the 7kW on-board charger used to charge the hybrid battery when the vehicle is plugged in.
Packaged next to this is the Belt-integrated Starter Generator (BiSG) Inverter which, through intelligent electrical management, can send recuperation energy to the high-voltage battery for storage to use later or for immediate redeployment to support full all-wheel drive capability.
A new brake-by-wire system replaces the traditional brake vacuum servo, and seamlessly blends regenerative and friction braking to provide a consistent and precise pedal feel. The system can deliver up to 0.2g of deceleration under regenerative braking, maximizing energy efficiency by using the vehicles’ kinetic energy to recharge the battery on the overrun.
Intelligently locating the PHEV system throughout the structure improves dynamics, lowering the centre of gravity by six per cent and further optimizing front-rear weight distribution.
A state-of-the-art 1.5-litre three-cylinder petrol engine
This is at the heart of the new PHEVs: the latest member of the modular Ingenium engine family, which now has three-, four- and six-cylinder variants.
The lightweight aluminium engine is 37kg lighter than the four-cylinder.
This small-capacity engine achieves exceptionally low levels of friction, which contribute to its excellent efficiency. The exhaust manifold is integrated into the aluminium cylinder head, contributing to the rapid warm-up times and minimizing the distance from the exhaust ports to the turbocharger’s turbine wheel for improved responsiveness.
The three-cylinder configuration delivers a better flow of exhaust gases, ensuring the turbine wheel delivers boost pressure almost instantaneously. A highly efficient Water cooled Charge Air Cooler means the density of air being drawn into the combustion chambers remains high, further enhancing performance and efficiency across the engine’s operating range.
The three-cylinder – like the four-cylinder mild hybrid models – also features a belt-integrated starter-generator (BISG) unit. This works alongside the ERAD to deliver regenerative braking, recharging the battery on the overrun, and also enables smoother, quieter and faster stop-start operation than a traditional starter motor.
New eight-speed automatic transmission
This matches the power and torque delivery of the three-cylinder engine and work seamlessly with the ERAD. As well as being 5kg lighter than the nine-speed transmission used in the other models, the new eight-speed delivers enhanced refinement and shift feel, and is an integral part of the hybrid system.
Cost of ownership is very low, so no use waiting any longer to order your Range Rover Evoque or Land Rover Discovery now, combining rational economy with the Rover’s unique 4WD SUV qualities…
In these Corona lock-down times, online presence and using social media is vital for car manufacturers to reach out to their customers, and DS automobiles is no exception. What’s more, they show you some stunning behind the scenes footage on Facebook, Instagram, Twitter and LinkedIn and of course, last but not least, Youtube.
Just read on…
Hans Knol ten Bensel
Indeed, DS Automobiles invites you to take a look behind the scenes of the design team through two web series developed by DS DESIGN STUDIO PARIS.
After “CONFIDENCE The art of the senses” that revealed the secrets of the DS DESIGN STUDIO PARIS to the general public, the brand builds on this with two web series created during the lock-down.
In a first series of videos you will meet fifteen people who are involved in the design process, the development and the commercialization of a product.
These experts film themselves while talking about their profession and explaining the challenges this never-before-seen situation entails. From product determination to customer delivery, through design, engineering, production and sales, DS Experts reveal their work in short videos broadcast on DS Automobiles’ social media.
A second series of videos are dubbed the «Did You Know? » Series and for a good reason: it gives anyone interested an opportunity to learn about little-known facts about DS Automobiles products and services.
At the moment of writing, a number of videos are already online:
Groupe Renault unveiled its new strategy for China, building on two of its key pillars: Electric Vehicles (EV) and Light Commercial Vehicles (LCV).
For the Internal Combustion engined car market in China, Groupe Renault has entered into a preliminary agreement with Dongfeng Motor Corporation under which Renault transfers its shares to Dongfeng. DRAC (Dongfeng Renault Automotive Company) will stop its Renault brand-related activities.
Of course, Renault will continue to provide after sales service ot its existing customers in this market, and Renault and Dongfeng will continue to cooperate with Nissan on new generation engines like components supply to DRAC and diesel license to Dongfeng Automobile Co., Ltd. Renault and Dongfeng will also engage in innovative cooperation in the field of intelligent connected vehicles.
Booming LCV market…
The LCV market in China reached 3.3 million in 2019 and is forecasted to maintain a steady upwards path. Renault Brilliance Jinbei Automotive Co., Ltd. (RBJAC), launched in December 2017, is Groupe Renault’s sword arm for its LCV business in China. Jinbei is a well-established Brand with 1.5 million customers in China and close to 162,000 sales in 2019.
With Renault expertise and technologies, RBJAC is modernizing Jinbei models and extending the line-up with a total of 5 core models by 2023. The joint venture will also export in the future.
The joint venture operates in Shenyang, Liaoning Province and aims to deliver 150,000 units of upper medium commercial vehicles and new energy commercial vehicles annually by 2022.
The Alliance launched a mid size Jibei SUV…
In addition, the company will roll out a series of new models in local market, including the Renault-branded Trafic, the Master (including BEV version) and the Jinbei-branded F70, the F50 BEV version as well as some LCV (light commercial vehicle) models under the Jinbei brand.
A massive Chinese EV market
With 860,000 electric vehicles sold in China in 2019, China is by far the largest EV market in the world. EV sales are expected to reach 25% of the Chinese market by 2030.
Groupe Renault was a pioneer on EV and has sold close to 270,000 electric vehicles world wide since 2011. It gives a strong competitive advantage in China as shown by the successful launching of Renault City K-ZE, the first joint venture EV car competing in A segment with the best local automakers.
Groupe Renault expect to reinforce its partnership with Nissan and Dongfeng within eGT to make K-ZE a worldwide car. A derivative for Europe based on “Dacia Spring” concept will be sold from 2021.
JMEV is known as an agile and efficient EV player since its creation in 2015. With Renault support in terms of quality and technologies, JMEV will cover 45% of Chinese EV market in 2022 with 4 core models.