Maserati unveils its Levante Hybrid




The Levante Hybrid was presented at ist launch in Azzuro Astro color. This metallic paint consists of three layers and is available through the Maserati Fuoriserie personalization program.

The Maserati Levante Hybrid has today experienced both a physical and a digital world premiere. At the time of the car’s unveiling at the Shanghai Auto Show, a virtual presentation has taken place simultaneously on the houseof.maserati.com website.

With its first electrified SUV, Maserati is taking another important step in the future plan launched last year with the Ghibli Hybrid, which will lead to the electrification of all new Maserati models.

“Faster. Cleaner. Unique ” is the motto at the launch: the Levante Hybrid is faster than a diesel, more durable than a car with an internal combustion engine and unique thanks to specific features and details.

The Levante Hybrid combines a two-liter four-cylinder engine with a 48-volt hybrid system that recovers energy during engine deceleration and application of the brakes. The hybrid SUV is lighter than the six-cylinder version (petrol and diesel) and also has a more balanced weight distribution because the battery – without sacrificing luggage space – is placed in the rear of the car. One of the goals during the development of the Levante Hybrid was to take the dynamics and driving pleasure to an even higher level.

 With a maximum power of 330 hp and a torque of 450 Nm, which is available from just 2,250 rpm, the four-wheel drive Levante Hybrid delivers impressive performance: the car has a top speed of 240 km/h and accelerates from 0 to 100 km in 6 seconds.

The Levante Hybrid was presented at ist launch in Azzuro Astro color. This metallic paint consists of three layers and is available through the Maserati Fuoriserie personalization program.

The Levante Hybrid is immediately recognizable by the unique details in the exterior and interior. Several elements are finished in blue, a color specifically chosen for Maserati hybrid models. Like the brake calipers and trident on the C-pillars, the iconic side vents are finished in this shade of blue. The same color returns in the interior, including the stitching of the seat upholstery.

With Maserati Connect, the Levante Hybrid is always connected to the outside world. The driver remains fully informed about the technical condition of the car: Maserati Connect alerts the owner when maintenance is required, thus improving the quality of the service. The owner is in contact with the car via the Maserati app on the smartphone or smartwatch. You can also contact the car from home with a virtual assistant such as Amazon Alexa or Google Assist.

The digital world premiere of the Levante Hybrid on houseof.maserati.com has been attended by Maserati’s global brand ambassador David Beckham and Italian songwriter and producer Dardust, who has composed an exclusive soundtrack for the unveiling of the Levante Hybrid.

More soon about this Levante in technical detail. Stay posted!

Hans Knol ten Bensel      

Audi unveils its first all-electric compact SUV’s: the Audi Q4 e-tron and the Q4 Sportback e-tron…

Audi Q4 50 e-tron quattro Colour: Geyser blue, metallic and Audi Q4 50 e-tron quattro Edition One Colour: Typhoon gray

Versatile all-rounders for everyday use that transfer the progressive design of the concept cars into series production and that can be driven locally without any emissions: The Audi Q4 e-tron and the Q4 Sportback e-tron are the first compact electric SUVs from the brand with the Four Rings.

Both of them impress with a new spacious dimension in the interior and pioneering solutions when it comes to operation, display, and assist systems. The augmented reality head-up display connects the virtual and the real worlds in a totally new way.

Q4 50 Sportback e-tron Quattro Colour: Florett silver

The range comprises three drive versions, spearheaded by a quattro model with a maximum output of 220 kW (299 PS). Attributes that they all share are zero local emissions driving  and high ranges, charging times of around ten minutes for sufficient power to travel about 130 kilometers (80.8 mi) in ideal conditions (WLTP) and convenient charging with the e-tron Charging Service. The rear-wheel drive Q4 40 e-tron achieves a range of up to 520 kilometers (323.1 mi) in the WLTP cycle. It goes on sale in Europe in June 2021, with prices in Germany starting at EUR 41,900 – where the customer can claim a subsidy of EUR 9,000 (net).

Audi’s next step: the exterior design

With the Q4 e-tron and the Q4 Sportback e-tron, Audi is taking the next step in the design language of its electric models.

The two compact SUVs bring into series production the body line that the Audi Q4 concept and Audi Q4 Sportback e-tron concept show cars demonstrated at the beginning of 2019.

In the Audi Q4 Sportback e-tron, the especially low coupé-style roofline ends in an expressively designed rear where the spoiler sits deep on the two-part window.

On request, both of these compact electric SUVs can be driven off the assembly line with Matrix LED headlights. What’s more, the driver can switch between four signatures in the MMI touch operating system. At the rear, a light strip links the taillight units to each other. A choice of eight colors is available for the paint finish, including the new metallic shade aurora violet. In addition to the basic version, there are the two advanced and S line exteriors.

E-mobility for everyone…

Audi wants its new Q4 line to be an all-round car which offers everything for everyone. The available space in the interior is comparable with the full-size SUV class; there is no center tunnel. The feeling of spaciousness is not just confined to the front seats – with the generous legroom, passengers in the rear also benefit from the advantage of the technological platform, which is designed as electric-only.

Depending on the positioning of the rear seat backs, the volume of the luggage compartment is 520 to 1,490 liters in the Q4 e-tron and 535 to 1,460 liters under a power trunk lid in the Sportback. Both models can tow trailers with a weight of up to 1,000 kilograms (braked, at 12% incline), with the quattro versions even able to pull up to 1,200 kilograms.

Another strength for everyday use is the high range – the Q4 40 e-tron travels up to 520 kilometers (323.1 mi) (WLTP) on a single battery charge. Thanks to a maximum charging capacity of 125 kW, in ideal conditions it can charge enough power for about 130 kilometers (80.8 mi) (WLTP) in around ten minutes. Using the myAudi app, the owner can activate charging at home and pre-entry climate control from their smartphone.

In the interior, there are also quite a few innovations. For instance totally new is the steering wheel with its seamless touch surfaces, which the driver uses to control the digital instrument cluster.

Infotainment and navigation are operated primarily using the central MMI touch display, which will also be available in the largest configuration level of 11.6 inches towards the end of the year. Natural voice control provides the third operating interface.

On request, the Audi Q4 e-tron and the Q4 Sportback e-tron can be equipped with another innovation on board – the augmented reality head-up display.

Fully digital: the Q4 e-tron is an e-mobility device

The Q4 e-tron models offer a fully digital user experience. The infotainment package in the electric compact SUV is structured in three levels – from MMI through MMI plus to MMI pro.

Different functions are provided depending on the configuration level, including the augmented reality head-up display and the Audi virtual cockpit plus. The optional levels provide the online services of Audi connect, including the intelligent e-tron route planner for working out the optimal route that stays close to the public charging infrastructure. For premium sound, the Sonos sound system which combines lifestyle, technology and design in a new dimension.

Audi Q4 50 e-tron quattro Static photo, Colour: Geyser blue, metallic Audi Q4 50 e-tron quattro Edition One Static photo, Colour: Typhoon gray

For urban commuters and long-distance drivers: battery, drive and charging options

The drive portfolio of the two compact electric models lives up to the expectations of very different groups of customers – from the urban commuter to the long-distance driver. It includes two battery variants and three drive variants. The compact battery for the Q4 35 e-tron has a net energy content of 52 kWh (55 kWh gross), while the figures for the large battery in the Q4 40 e-tron and Q4 50 e-tron quattro are 77 (82) kWh.

The Q4 35 e-tron and the Q4 40 e-tron have an electric motor that drives the rear wheels, with an output of 125 kW (170 PS) and 150 kW (204 PS) respectively. The top-of-the-range version Q4 50 e-tron quattro has two electric motors for the electric all-wheel drive. They give it a maximum output of 220 kW (299 PS) – sufficient for a sprint from 0 to 100 km/h in 6.2 seconds and an electronically limited top speed of 180 km/h. For efficiency, the motor on the front axle comes into action only when high power or a strong grip is needed.

Another important factor in energy-saving driving is intelligent recuperation, which also incorporates navigation and topographical data.

Dashboard

Audi’s two new electric SUVs can be charged with different outputs using alternating current (AC) and direct current (DC) depending on the battery. The compact battery can get up to 7.2 kW with AC charging and up to 100 kW when using HPC charging (high-power charging) with direct current. As standard, the larger battery allows for up to 11 kW with AC and up to 125 kW with HPC.

Audi e-tron Charging Service…

Drivetrain

The Audi e-tron Charging Service provides access to around 210,000 public charging points in 26 European countries, 4,400 of which are HPC fast-charging points (as of April 2021), using just one charging card. In the transit tariff, customers buying the Q4 e-tron do not pay any basic fee in the first year. They benefit here especially from the preferential conditions in the IONITY network: The charged kilowatt hour costs 31 cents, which corresponds to the price level when charging at home in Germany.

The Audi Q4 e-tron will appear in June 2021 on European markets, with the Q4 Sportback e-tron following in the late summer. Of course we are keen to sample driving impressions this summer!

Hans Knol ten Bensel

New ŠKODA ENYAQ iV earns five stars in Euro NCAP test.

The new ŠKODA ENYAQ iV truly scores: The new electric SUV has achieved the highest classification of five stars in tests conducted by the independent European New Car Assessment Programme (Euro NCAP).

It now ranks among the safest vehicles currently available with a total of 86% of the possible points.

And there is more: The ŠKODA ENYAQ iV achieved the best result ever in the Euro NCAP test for occupant protection, with 94% for adult passengers and 89% for children.

ŠKODA’s first model based on the Volkswagen Group’s Modular Electrification Toolkit thus continues the string of top scores for ŠKODA vehicles in the crash safety reference test, even with the now stricter assessment criteria. ŠKODA’s bestseller, the OCTAVIA, the compact model SCALA and the SUV models KODIAQ, KAROQ and KAMIQ, among others, have all been awarded the coveted five star rating.

Needless to say that the ENYAQ iV inspires, with its styling and build quality, and we will be keen to sample driving and test impressions in the coming months…

Hans Knol ten Bensel

Leasys and FCA Bank launch from 12 to 30 of April the “Electric Days”…

Electric mobility is growing more popular worldwide, and even more so in Europe where the growth of electric and hybrid cars has been in three figures recently.

Leasys and FCA Bank want to play a leading role in this trend, and therefore they launched the “Electric Days”, three weeks of special offers dedicated to electric mobility, all entirely in digital fashion.

The offers will be active from the moment of writing until the end of April and they are designed to make the services offered by the Group and its rental company Leasys even more accessible and convenient.

Digital offers range in Europe from mobility to financial and banking products: from personal loans to GO4xe financing, from CarCloud to Leasys Miles, to Clickar.

Leasys and FCA Bank launch a cross-country commercial promotion that includes 10 European countries simultaneously dedicated to electric mobility and sustainability. Italy, France, Germany, Spain, UK, Netherlands, Poland, Portugal, Denmark and Belgium will offer their customers the best digital solutions to satisfy every green mobility and financial needs in every different market.

For Belgium, PR & Communication Director Dominique Fontignies announced that the first offer of this campaign gives professional clients the opportunity to drive a Jeep Compass 4xe Plug-in Hybrid from € 319/month (excl. VAT) in the financial renting formula.(60 months). Leasys offers this model in operational leasing from € 589/month (incl. VAT).

Leasys also offers the Fiat 500e Business Edition. This 500e is available from € 469/month (incl. VAT) in operational leasing. Finally, the Fiat 500C Hybrid Lounge is available in operational leasing from € 269/month (incl. VAT).

There is more news to come from Jeep, we will soon present here the new Compass…

Hans Knol ten Bensel

Jaguar launches a stunning “R-Dynamic” version of their elegant F-Type…

Jaguar launches a mouth-watering version of their elegant F-TYPE: the Exclusive F-TYPE R-Dynamic Black. It boasts additional equipment as standard and is offered in Coupé and Convertible body styles

There is an even more desirable version: the so-called “Black Pack”, with 20-inch gloss black wheels, and choice of Santorini Black, Eiger Grey or Firenze Red metallic paint.

Refinement…

The driver-focused interior is equipped with 12-way adjustable Windsor Leather Performance Seats in Ebony with Light Oyster stitch or in Mars with Flame Red stitch. An Ebony coloured suede cloth headliner enriches the iconic ‘1+1’ cabin.  

The R-Type comes with many appealing details: A heritage-inspired monogram pattern is used for seat and door trim stitching and also embossing of the suede cloth wrap for the instrument cluster.

And abundant power…

The F-Type comes with what it takes: the 300PS Ingenium four-cylinder and 450PS supercharged V8 with rear- or all-wheel drive and eight-speed ‘Quickshift’ transmissions deliver engaging, exploitable performance and outstanding driver reward.

The new R-Dynamic Black models add to the purity and presence that already sets Jaguar’s definitive sports car apart.

The F-TYPE’s shape is further accentuated by the Black Pack and 20-inch, five split-spoke wheels with gloss black finish. Known as ‘Style 5039’, these wheels are not available on any other model in the range. Complementing these perfectly is the choice of three metallic paints: Santorini Black, Eiger Grey or Firenze Red.

Performance galore…

Exclusively rear-wheel drive, the 300PS, 2.0-litre turbocharged Ingenium four-cylinder engine generates maximum torque from just 1,500rpm, delivering exceptional throttle response throughout the rev range. It also provides the performance expected from F-TYPE and enables acceleration from 0-60mph in only 5.4 seconds and a top speed of 155mph. 

The 450PS, 5.0-litre supercharged V8 has been developed to offer exploitable, useable and rewarding performance – maximum torque of 580Nm is generated from 2,500rpm. It is offered with a choice of all-wheel drive with Intelligent Driveline Dynamics or – for purists – rear-wheel drive. Both 450PS powertrains feature an electronic active rear differential to optimise traction, and both enable 0-60mph in just 4.4 seconds and a maximum speed of 177mph.

The 300PS and 450PS units are also available in other F-TYPE models, but for truly exceptional performance in all weathers and on any kind of road there is the F-TYPE R. Offered exclusively with all-wheel drive, its supercharged V8 delivers 575PS and 700Nm: the benchmark sprint to 60mph takes just 3.5 seconds, while maximum speed is an electronically-limited 186mph. 

Tailoring your Jaguar to your personal driving style…

The F-TYPE R and P450 models are equipped as standard with Jaguar’s Adaptive Dynamics system with Configurable Dynamics. Using electronically-controlled, continuously-variable dampers, Adaptive Dynamics optimizes both low speed comfort and high-speed control, while Configurable Dynamics enables the driver to tailor the settings for suspension stiffness, steering weight, throttle response and gearshifts. All 300PS four-cylinder F-TYPEs use meticulously tuned passive monotube dampers to deliver the ride and handling attributes which give these models their unique character.

Needless to say that we are keen to sample test driving impressions from these wonderful, sporting and elegant Jaguars soon…

Hans Knol ten Bensel

Two Alfa Romeo F1 champions also fine- tune the Giulia GTA project…

The 2021 F1 World Championship kicks off on Sunday, March 28th, at the Bahrain Grand Prix. Behind the wheel of the C41, unveiled in Warsaw in February, will be the proven Italian-Finnish pairing of Antonio Giovinazzi and Kimi Räikkönen.

But there is more: The two champions are involved in fine tuning the Giulia GTA project. The racing suits of both champions feature the acronyms GTA and GTAm, evoking this project that draws all its inspiration from the 1965 Giulia Gran Turismo Alleggerita, a car that racked up so many successes on circuits all over the world.

Antonio Giovanazzi showing the GTAm logo on his suit…

The Giulia GTA project has benefited greatly from the partnership with the Swiss Sauber team, using their Engineering know-how in the prototyping and development of carbon fiber components with a bold aerodynamic impact: the new front bumper, side skirts, extractor, the GTA spoiler and the GTAm aerowing. You see here two photos taken by dynamic press officer Wim Willems of the test sessions, showing clearly the aerodynamic body parts on the cars.

The aerodynamic parts were still camouflaged during the test sessions…
Test session in full swing…

Indeed, the two drivers have also actively contributed to the project development, having completed a testing session at the Balocco Proving Ground.

Kimi and Antonio focused on the specific solutions taken up in terms of aerodynamics and handling, analyzing in depth all the changes made to the car and giving an account of their feeling on the track to the engineering team, resulting in a joint assessment of the effects on vehicle dynamics to complete its fine-tuning.

You see the champions and the here on the photo’s, at the test drives on the legendary Balocco circuit…

Hans Knol ten Bensel

A clever setup: in the new Dacia Sandero, your smartphone is a …multimedia screen!

Our smartphone follows us everywhere. So why not use it as a multimedia screen in the car? That would be smart. For Dacia it was self-evident, albeit on the condition that it was fully integrated into the driving experience. This is how Media Control was born.

Nicolas Legros, Director of Transversal Operations for Dacia, explains the philosophy and advantages of this system, which is introduced in New Dacia Sandero.

“At Dacia, we are committed to redefining the essence of the car. For that we had to find a smart, simple and attractive multimedia solution. Moreover, customer studies show that the buyers of the brand prioritize simplicity in this area. That is an important point raised by members of the Dacia community as well. Our engineers and designers have worked closely together to create Media Control, a system that places our customers’ favorite screen – their smartphone – at the center of the multimedia experience in the interior. ”

Indeed, taking your smartphone out of your pocket to make it your travel companion without having to place a hard-to-attach support on your ventilation grilles? That ease of use would appeal to many people. And this is well understood at Dacia. To make life easier for drivers with smart, affordable and contemporary solutions, the brand’s engineers and designers have pooled their talents and came up with a very practical solution…

What is Media Control?

Nicolas Legros explains the system: “Media Control is a complete multimedia system. It includes a radio, two speakers, a USB connection, Bluetooth connectivity, steering wheel controls and, above all, a docking station for smartphones integrated into the dashboard. From the start of the project, this station was fully integrated into the design of the dashboard. In this way we guarantee comfort and user-friendliness for our customers. ”

The smartphone, which is placed in the universal housing in the center of the dashboard of New Dacia Sandero and held firmly in place, integrates perfectly into the driving experience. The strategic placement, at the top of the dashboard and slightly turned towards the driver, guarantees readability of the data, which improves safety. All you need to do is download the Dacia Media Control app on your smartphone. A simple Bluetooth connection then turns your smartphone into a full-fledged addition to the dashboard, replacing the integrated multimedia system.

Navigation, radio, music, telephone and even access to vehicle information – all essential functions are at your fingertips. Even the voice control is present, thanks to the voice recognition of the smartphone.

And when the phone is not in the holder, the latter disappears into the dashboard for more discretion.

A smart system with sophisticated functions

However, all this is not enough to turn Media Control into a 100% smart multimedia system. Thanks to the customizable app, the system also adapts to the needs of each user and even connects to the car’s on-board computer.

However, all this is not enough to turn Media Control into a 100% smart multimedia system. Thanks to the customizable app, the system also adapts to the needs of each user and even connects to the car’s on-board computer.

This makes it possible to create shortcuts to your favorite widgets and apps and even to frequently called contacts. To navigate, each driver chooses his own preferred app thanks to the wide choice of maps and guidance systems. Choose multimedia à la carte. Radio, playlists from your telephone, subscription to music platforms, USB stick or MP3 player … There is no shortage of choice. In addition to calls, the phone has all the essential functions: a hands-free mode to look up contacts in the phone book, consult the call history or consult scheduled events in the calendar. With Android devices, and soon also on iOS, the SMS function even reads out messages. In terms of vehicle functions, Driving ECO provides real-time access to consumption data and gives the driver personalized driving tips at the end of each journey.

Upon arrival, more distracted drivers will appreciate the phone alert and the Go To My Car feature, which guides them back to the car’s last parking spot.

All this is so smart and practical!

Hans Knol ten Bensel

BMW’s new generation iDrive further explained…part 1

We will bring you in several reports some further details about the latest iDrive, which is a further step into improved vehicle interaction in this era where things get increasingly smarter.

BMW’s operating system equips the vehicle to actively engage in its relationship with those on board. As BMW states, a natural dialogue is created with the aim of precisely tailoring all the functions controlled via BMW iDrive to the driver’s needs and preferences as the situation demands.

Underpinning the unique user experience are the new BMW Operating System 8, a new generation of displays, controls and software, and extremely powerful connectivity and data processing. The new iDrive will be rolled out gradually across all vehicle classes, making its debut later this year in the BMW iX before also featuring in the BMW i4.

The BMW Intelligent Personal Assistant adjusts to the driver’s individual needs and routines, as well as the situation at hand, and this makes it – more than ever – a central operating channel of human-machine interaction.

The operating system is designed with a clear focus on dialogue-based interaction using natural language and touch operation via the BMW Curved Display.

But there is more. BMW speaks of “Great Entrance Moments”, bringing emotionality to the relationship between driver and vehicle even before the driver climbs on board.

This new customer experience welcomes the driver and invites him or her into the vehicle with a thoroughly choreographed routine. During the journey, the new “My Modes” use an all-encompassing interplay of various functions to conjure special moments from a combination of vehicle characteristics and the interior ambience adapted to the situation at hand.

Processing data leading to further personalisation…

The new BMW iDrive constantly processes a large quantity of self-generated data, information available online and data imported from the BMW Group vehicle fleet to implement the driver’s wishes in a context-related way.

This is paving the way for even greater personalisation, and this system is called the “BMW ID.”

This system recognises repetitive situations, learns from them and provides suggestions on how functions can be activated accordingly. There is even more to keep the system up to date: Remote Software Upgrade allows the new BMW iDrive to benefit from regular over-the-air improvements, integrate additional functions and stay up to date at all times.

Design approach and operating concept.

The BMW iX all-electric Sports Activity Vehicle was developed from the inside out. It’s the same story with the user experience for the new BMW iDrive. The wishes of those travelling in the iX underpin how the user experience is designed – in all its facets and for all the senses.

Advances made in the field of digital design are likewise reflected in the design of a user interface which not only fulfils its functional role but is also clear, aesthetically pleasing and rich in detail.

This artistic approach creates surprising moments, with graphic presentation on the displays precisely designed, down to the last pixel.

The interaction between driver and vehicle becomes a unique experience in which the boundaries between the digital and analogue worlds melt away.

The digital design’s use of form fits in neatly with the geometric structures of the analogue elements in the new BMW design language. A prime example is the use of clear, minimalist design in both the exterior and interior of the car, which is reflected in the pure, reduced design of the digital elements of BMW iDrive.

The Curved Display takes centre stage…

The most distinctive new addition to the physical components on board is the BMW Curved Display, which groups together the information display and control display. This curving screen offers a futuristic interpretation of the traditional driver orientation in the cockpit design of BMW models. The BMW Curved Display is angled clearly towards the driver , making the intuitive touch control even more straightforward. In this new BMW Curved Display, the screen areas of the 12.3-inch information display and 14.9-inch control display merge together into a single unit.

The “Act, Locate and Inform” principle, which ensures information is distributed clearly and screen redundancy is avoided, takes the signature BMW driver orientation of the cockpit design to a new level. Pre-filtering ensures that only information relevant to the driving situation is presented to the driver – and always shown where they can absorb it as quickly and easily as possible.

Voice control and the touch function of the BMW Curved Display were prioritized as usage options in the development of the new BMW iDrive. The number of buttons and switches has been reduced by almost half. At the same time, control clusters for relevant and frequently used basic functions are retained where customers expect to find them. The control panels on the centre console and instrument panel have an all-new, minimalist design. The familiar iDrive Controller is the central control element on the centre console. The Touch Controller, designed in an extremely smart glass-effect finish for the BMW iX, is encircled by a bezel painted in Gold Bronze.

The upgraded BMW Intelligent Personal Assistant performs the role of a digital character which can engage in natural dialogue with the driver and front passenger – similarly to a relationship between humans.

More about the Graphical User Interface in a following report…

Last but not least, we are looking forward to drive some BMW and Mini products in June, and maybe get a first “real” experience of the iDrive also in the coming months…

Stay tuned!

Hans Knol ten Bensel

BMW iDrive: a stunning presentation, and a bold step towards a safe personal driving experience…

We just witnessed the presentation, and of course we will come back on this with more details, but we can say already that BMW again produced a breakthrough in car to driver communication…

We show you here some screenshots of the presentation, but, as said, there is more to come about this very convincing approach…

Hans Knol ten Bensel

Kia introduces its new design philosophy and presents it in the brand new EV6…

Kia Corporation has revealed the first images of the exterior and interior design of EV6, its first dedicated battery electric vehicle (BEV), ahead of the car’s world premiere at the end of March.

EV6 was designed under the brand’s new design philosophy ‘Opposites United’, which takes inspiration from the contrasts found in nature and humanity.

At the centre of the design philosophy is a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes.It is definitely contemporary and has timeless proportions, which will please for years to come, with a purity not unlike for instance VW’s ID3 and ID4.

Boasting a distinctive crossover-inspired design and based on the brand’s new Electric-Global Modular Platform (E-GMP), the EV6 is Kia’s first dedicated BEV to be influenced by the new design philosophy.

Opposites United: a design philosophy for all future Kia vehicles

The Opposites United design philosophy makes its debut on EV6, and will inform the design of all future Kia models. The philosophy is based on five key design pillars: ‘Bold for Nature’, ‘Joy for Reason’, ‘Power to Progress’, ‘Technology for Life’, and ‘Tension for Serenity’.

We explain it more in detail here.

Bold for Nature is based on interaction with nature, informed by the details, shapes and proportions found both in the natural and human worlds. This design pillar creates organic, yet technical structures and finishes for vehicle interiors; exterior designs are characterised by a combination of clear and simple lines with bold, ever-changing surfaces.

Joy for Reason focuses on the feel and ambience of Kia’s future vehicles. Future designs will fuse the emotional with the rational, creating vehicles that influence the mood of passengers, by relaxing and inspiring. It will also influence the adoption of new organic materials and more daring colours, expressing a sense of youth and playfulness.

Power to Progress builds on the brand’s current design strengths. By drawing on and developing the skills and expertise learned throughout Kia’s recent era of design-led transformation, the designs and layouts of the brand’s future products will continue to evolve. Future designs will draw on experience and creativity to invent and innovate new designs.

Technology for Life embraces new technologies and innovations to foster positive interactions between humans and machines. The brand’s future vehicles will adopt a next-generation in-car user experience (UX) through design and innovation and advancements in lighting, feel and in-car connectivity – to help customers engage with their cars.

Tension for Serenity evokes the tension between opposing forces and creative contrasts, and recognises the design equilibrium that comes from two opposing forces. It delivers striking design concepts that use sharp, highly technical details to create surface tension – and realise a harmonised, future-oriented design vision.

Exterior design: a future-oriented EV design characterised by high-tech details

The exterior design of EV6 is a powerful representation of ‘Power to Progress’.

At the front, characteristic daytime running lights create a sleek appearance. They form part of the car’s ‘Digital Tiger Face’, a design progression evoking the spirit of Kia’s ‘Tiger Nose Grille’ for the electrified era. The design of the lamps also includes a ‘sequential’ dynamic light pattern.

The side profile displays a crossover-inspired design aesthetic, contrasting with sharp lines and high-tech details to create a sense of tension in the design.

Designed in part to realise ultimate aerodynamic performance, the rear displays a sloping rear C-pillar with an integrated black glossy insert which visually widens the window glass.

The EV6 is the result of a collaborative effort between all three studios in Kia’s global design network in Namyang (Korea), Frankfurt (Germany), and Irvine (California, US).

Interior design: a modern and spacious interior for the EV era

A distinct product of the EV era, the interior design is liberated as it were by Kia’s dedicated E-GMP platform, which offers increased space compared to previous Kia EVs based on existing model architecture. Here Kia goes with VW’s trend set in with their ID series.

One of the most striking elements of the new interior is a seamless high-tech curved high-definition audio visual and navigation (AVN) screen. The simple form language of the wide curved screen and the slim dashboard give the space an open feel.

The width of the screen creates an immersive experience for the driver, while a minimal number of physical buttons offer an uncluttered and soothing driving experience.

Underneath the AVN screen, passengers control HVAC (heating, ventilation and air conditioning) settings by using haptic ‘buttons’, while below this panel, the dashboard slopes away towards the front of the car, creating a sense of space and openness for the front-seat passengers.

The seats are slim, lightweight and contemporary, and clad in modern, visually interesting and robust fabrics created using recycled plastics, which create yet greater openness in the cabin.

EV6 will make its world premiere in March 2021, during a special online event. We will keep you posted!

Hans Knol ten Bensel