The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements that embody Kia’s confidence and commitment to customers.
The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers to customers.
Dazzling show of pyrodrones…
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’. The dazzling display can be seen on the Kia Global YouTube channel: https://youtu.be/s61_IsjqLzc
Kia discloses new brand slogan: ‘Movement that inspires’
In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’.
Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held at 01:00 AM CET, January 15. The event can be viewed on the Kia Global YouTube channel.
This breathtaking journey, narrated by Olivier François – President, Fiat Brand Global and FCA Chief Marketing Officer, includes interviews with designers, tales of partners, close-ups on the details and selection of materials, where the aim is caring of the environment and its sustainability.
The short film (15 and a half minutes) presents a relentless succession of meetings and processes that highlight teamwork, the affinity between designers from different fields and the emotions involved in playing an active role in an extraordinary project: the creation of something unique, an interpretation of the New 500 alongside the very best of “Made in Italy”.
The result is the three One-Offs, embodiment’s of the style, creativity and craftsmanship characteristic of “Made in Italy” and of our partners in the project, in the path and in the vision of the Earth’s future.
The journey depicted in the film begins in Turin, cradle of the Fiat brand, passing from Rome on the way with its sunsets, colors and lines that symbolize Bvlgari all over the world, to arrive in Milan, the world capital of fashion and design, due in no small part to Armani and Kartell.
The twist in the tale has Milan as the setting for the entire presentation of the New 500.
A veritable gearshift takes place in the film’s account of the tense time when the Geneva International Motor Show was canceled, and a plan B had to be found and set in motion. The presentation of the New 500 and the One-Offs was completely rewritten to pull up stakes, to Milan.
The short film is created and produced by VICE Italy, with Rockets at the helm. It uses the language of documentaries to reveal aspects normally concealed from the general public, in an immediate and effective way.
In an authentic, realistic vernacular, the evocative film opens the doors of the Style Center in Turin to the cameras. We get an exclusive peek inside the “Color & Material” department led by Rossella Guasco, halfway between a sophisticated research center and an elegant fashion atelier.
The footage documents their almost-obsessive attentiveness to every detail, that “know-how” typical of Italian creativity, and dwells on the emotions of the whole team as they experience something truly unique.
The journey continues in an interview with Klaus Busse, Head of Design, explaining what lies beneath the creative process of style and forms, and the role of the 500 in the history of industrial design, even more so in the collective unconscious.
It was the Style Center that took a legend of the 50’s, the fabled “Cinquino”, and reinvented it in 2007 to “color” everyday life and streets all over the world, making it an authentic, unique and salient response to the requirements of international urban mobility.
At the Milan launch of the One-Offs in March, it was even announced that the Fiat 500 has been confirmed as an “Italian Icon and Honorary Member” of Altagamma, the prestigious Foundation that brings together the best of Italy’s companies, to promote the epitomes of the country’s excellence around the world.
Just have a look at the photos here, and also enjoy the film!
The people from Abarth Belgium have their car loving heart at the (very) right place. In order to treat the Belgian public with a very special gem, the Interclassics Brussels 2019 salon seemed to be the perfect stage to present the new Abarth 695 70 ° Anniversario for the first time in our country.
They drove personally the Abarth show car across the Alps from Turin to Brussels, and not only that. They filmed it too.
Indeed, to celebrate the 70th anniversary of the brand, an accompanying video of the model was created with a perfect mise-en-scene. The ideal setting of FCA Heritage in Turin, where all collection cars are housed, served as a perfect setting and bears witness to the immense prestigious heritage that served as a source of inspiration for this unique model.
This exclusive video was produced specifically for Interclassics Brussels 2019.
One sees a pilot who takes place at the wheel of a vintage model and then takes a seat in the new Abarth 695 70 ° Anniversario.
It then follows the road from the Heritage Hub of Fiat Chrysler Automobiles in Turin to arrive at the Interclassics salon in Brussels.
A route of approximately 1,000 kilometers to reach the European capital. You can see it by using the following link: https://vimeo.com/372916951
This video will of course serve to promote the presence of this exclusive model in avant-premiere in Brussels.
The production of this model is limited to 1949 copies, this number refers to the year that Abarth was founded…
BMW driving art is again to be seen in the capital of Europe: In its flagship Brand Store, BMW organizes until June 1 an Art & Design Expo. The 18th BMW Art Car, a BMW M6 GT3 with multimedia design, has been created by the Chinese female artist Cao Fei, is the focus point of this show. It is even to be enjoyed and admired with the use of an app bringing the car to you on your smartphone with enhanced reality. A stunning experience, of which we show here some photos, but which has to be seen to be believed.
Hans Knol ten Bensel
This virtual animation is also created by the artist, and forms an integral part of the car. “We are now entering a new era where the mind can steer objects directly and thoughts can be transferred, like unmanned controls and artificial intelligence.” comments Cao Fei.
The work of Cao Fei illustrates the fast and stunning changes in China and its society. With her BMW Art Car she spans a road which stretches over thousands of years, honouring the spiritual wisdom of Asia, which now enters the third millennium with breathtaking speed. The film can of course also be viewed on YouTube, using the following link: https://www.youtube.com/watch?v=Y_GNSyeIpOY&feature=youtu.be.
The multimedia artist approaches the
concept of a BMW Art Car in her own unique way, with which she builds a
Her work consists of three components: a video that focuses on the millennial time which a spiritual person travels through, augmented reality with colourful light particles (via a special app called BMW Art Car # 18) and the BMW M6 GT3 racer in the original colour carbon black.
As a tribute to the carbon fibre structure of the BMW M6 GT3 applies Cao Fei a lot of non-reflective black paint, which means the possibilities in the digital world are endlessly applicable.
The application of video and augmented reality creates an environment in which the BMW M6 GT3 plays an essential role. Cao Fei uses in her video spiritual movements that express themselves in colourful flashes of light.
When the app is used in the vicinity of the car, these light accents are transformed into an augmented reality installation that floats above and around the BMW M6 GT3. In this way, the viewer becomes interactively involved in the artwork.
Just download the app BMW ART CAR #18 on your mobile (IOS) device and follow the instructions on your screen.
exhibition runs until May 31, at BMW Brand Store Brussels, Waterloolaan 23,24, 1000
On the 50th birthday of the iconic Fiat 124 Spider, Fiat brings a special film, depicting the love for this elegant two seater which is passed on from generation to generation.
Indeed, for Fiat this passionate story continues with the brand new 124 spider, which embodies all the elegance and panache the original 124 Spider became so famous for.
The film shows both cars in a dramatically beautiful setting, driven by father and son respectively, showing not only the cars, but also the drivers. The generation theme is very present, and nicely developed. Lest not forget, even the younger drivers in the new 124 Spider have often become already fathers too…
This film will be shown on all Belgian television stations on Father’s Day, June 12.
So for a bout of film showing automotive elegance, nostalgia, Italian scenic beauty, all wrapped in a nice generation theme, just tune in next Sunday…