Things have taken off for the inconic brand over the last 18 years. Thanks to the success of the Continental GT and more recently the Bentayga SUV, daily production has soared. Indeed, over that period, over 75 per cent of 101 years of production has been hand-built at the Crewe factory, more than ever the home of Bentley. Current daily production, 85 cars per day, equals monthly production numbers of two decades ago.
I vividly recall the interview I made at the Frankfurt Motor Show more than a decade ago with Franz-Josef Paefgen, then CEO of Bentley Motors and Bugatti Automobiles, posts he left in 2011.
During his time as the Chief Executive Officer of Bentley Motors Ltd., he was responsible for the Bentley Mulsanne and the Bentley Continental series of cars. From 2003 to 2005, Dr. Paefgen was responsible for the development of the Bugatti Veyron.
I asked him then whether a hybrid Bentley was not on the cards, as Bentley’s could be considered the pinnacle of engineering and an electrified Bentley would be proper. It clearly was not in the strategy of the VW Group then, as the idea was immediately brushed aside by Mr. Paefgen as unrealistic, customers not wanting this at all…
Well times have changed quite a bit since then, as we now read that Company aims to be end-to-end carbon neutral by 2030 with entire model range switched to battery electric vehicles(!). Bentley will move to full electrification – PHEV or BEV only – by 2026, then switch the entire model range to battery electric vehicles by 2030. The industry-leading Beyond100 Strategy will transform every aspect of the business as Bentley accelerates into its second century of luxury car production.
What this means for the retail value and depreciation of the existing and historic Bentley’s remains to be seen…
But back to the production history.
The Continental GT was the first landmark…
In 2003 the introduction of the Continental GT represented a transformative moment for the brand, and this Bentley alone, has represented 80,000 sales of the total of 200,000, and created both a new segment, and a contemporary image foundation for the Bentley business.
…followed by the Bentayga
The success of the Continental GT has been mirrored by the Bentayga, offering a true Bentley driving experience and unparalleled luxury. Launched in 2015, when it established the luxury SUV sector, the fastest SUV in the world has reached its 25,000 production landmark. It is expected that the Bentayga could surpass total sales of the Continental GT within a decade and become the biggest selling Bentley model in history.
Since 2005, the company has also built 40,000 examples of the Flying Spur, the most successful luxury sports saloon in the world.
We show you here some photos, lifting a veil of the very interesting and multifaceted production history of the brand, and then we have told nothing of their sporting achievements…
Hans Knol ten Bensel