Citroën has new brand identity and logo…

Citroën has revealed a fresh corporate brand identity and logo, signalling the start of a bold, exciting and dynamic new era for the 103-year-old brand as it accelerates electric mobility and extends its core DNA for affordability, audacity and customer wellbeing.

The new look reinterprets the original logo first adopted by founder André Citroën, inspired by the success of his first metalworking company producing chevron-shaped ’herringbone’ gear systems. The familiar “deux chevrons” has remained at the heart of Citroën’s identity ever since.

The new emblem signposts the brand’s transition and evolution and will debut at the end of September on a significant Citroën concept. We will travel next Thursday to Paris to see it!

The new logo will then progressively feature on future Citroën production and concept vehicles from mid-2023.

Designer’s comments

Citroën’s Global Brand Designer Alexandre Revert says: “As we look to the future, it was logical for us to close the loop by coming back graphically to André Citroën’s first logo which represented the genuine promise of affordable and innovative mobility for all. Progressively moving to a more prominent and visible brand signature for our future designs is a significant if subtle evolution, where the precision of the technical, functional chevrons are embraced by and contrasted with the warmth and almost human softness of the oval that surrounds them.”     

Complementing the new logo is a fresh corporate brand identity programme and new brand signature – “Nothing Moves Us Like Citroën” – which will start to be used in corporate and product communications and activities. The new identity took inspiration from more intimate non-automotive brands, including cosmetics and apparel, to convey a warmer expression of the brand that is easy on the eyes when experienced in different settings.

Particular care has been given to the design to ensure the digital experience meets the expectations of new customers for ergonomics and aesthetics – including providing a ‘dark mode’ option – fully meeting the needs and requirements for online sales.

The new identity extends beyond the vehicles…into the “La Maison Citroën”

In addition, a new animatic language is under development to integrate the new identity in all digital touchpoints, both inside the vehicle through HMI screens and outside in the My Citroën App, providing customers with an enriched and coherent Citroën experience.

The new identity will also extend beyond the digital environment and use of the new logo on and in vehicles to embrace all elements of the company’s corporate identity, from merchandising and documentation to dealerships and corporate building signage.

The comfortable and familiar “La Maison Citroën” retail interior concept will also continue to be enhanced. A fresh, simplified colour palette and new lettering evolved from Citroën’s current fonts will complement the logo and further enhance the new brand identity.

Inspired by an important legacy colour for Citroën which has been used on iconic cars throughout the company’s history including the 2CV and the DS, the Monte Carlo Blue will be making a welcome return to the car portfolio soon, as well as featuring in details of the brand identity palette for corporate and retail applications. This will be joined by a more energetic and distinctive Infra-Red, replacing the currently used red to add balance and dynamic contrast in physical, print and digital applications.

Remarks from the CEO…

Citroën CEO Vincent Cobée said: “As we embark on probably the most exciting chapter in our illustrious 103-year history, the time is right for Citroën to adopt a modern and contemporary new look. Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience – particularly going electric – is more affordable, comfortable, and enjoyable whatever their wants and needs.

“Our legacy of inspiring consumers with daring and revolutionary vehicles is energising us to adopt a different, more inclusive approach to future family mobility, and we firmly believe that customers past, present and future will agree that nothing moves us like Citroën.”

Embedded in the expertise of Stellantis…

Developed by Citroën’s design team, the new Citroën identity has benefited from the expertise of Stellantis Design Studio, the global brand design agency of Stellantis dedicated to internal and external clients.

On next Thursday, 29 september, we will travel to Paris to meet the Citroën marketing and design people. More Citroën news soon!

Hans Knol ten Bensel

Come and see Alfa Romeo Storico at Autoworld Brussels this summer!

Autoworld Brussels is during the summer filled with iconic Alfa’s

On the first day of July – for many of us the start of the summer holidays – the mythical Milanese brand Alfa Romeo stands in the spotlight in the iconic Autoworld-Brussels museum, and this until the 28th of August.

So plenty of time for you to come to Brussels, and see the more than 50 of the most emblematic Alfa’s, celebrating the 112th anniversary of the brand.

This stunning show is the result of a close collaboration with the Club Quadrifoglio Belgio, the National Automobile Museum of Mulhouse, private collectors, the Italian collector of prototypes Corrado Lopresto and Stellantis Belux (Alfa Romeo).

There is more for you to see, as this exhibition will start on Sunday 3 July with a event organized by the Alfa Romeo Quadrifoglio Belgio Club: a beautiful ride starting in front of the Royal Palace of Brussels and ending on the Esplanade du Cinquantenaire, in front of the Autoworld Museum, where a Concours d’Elegance will be held with nearly 150 cars.

On the first floor of the Autoworld museum are more than 50 historical Alfa’s: pre-war, commercialized, competition and special cars. These include a Giulietta Sprint and a Spider, the 2600 Sprint & 2000 Spider, a Montreal, a Giulia Sprint GT Veloce, a Spider Coda Tronca, a GT 1600 Zagato, a Giulia GT 1300 Scalino, a GT 1300 Junior, a 2000 GTV, an Alfasud, an Alfasud TI and an Alfasud Sprint, a Giulietta Turbodelta, an Alfa 90, an Alfa 75 2.5 QV, an Alfa 6, and many others…

The Musée Nationale de l’Automobile de Mulhouse owns a beautiful 1936 Alfa Romeo 8C Pininfarina, which is said to have won the Mille Miglia that same year. In addition, part of the exhibition will be devoted to five exceptional prototypes from Corrado Lopresto’s magnificent collection.

The Lopresto collection is one of the most important collections of Italian prototypes in the world from 1901 until today. Many of the cars are unique, custom built with special features (rare copies, special series, number 1 chassis, cars with famous owners). Most of these cars have collected awards at Villa d’Este and Pebble Beach. Showcases with scale models show the same cars in subtle dioramas.

One of the absolute highlights of the exhibition is of course the new Alfa Romeo Tonale, the first electrified compact SUV in its history. In addition to the new Alfa Romeo Tonale, the dynamic Giulia and the Stelvio, the brand’s sporty SUV, will of course also be on display.

We would say, you have the whole summer to see this unique collection on display, and who wouldn’t visit the capital of Europe in the meantime, where there is so much to see, and excellent Belgian haute cuisine to enjoy?

Until soon, and I all wish you a fantastic (automotive) holiday. Your servant will be travelling to France at the wheel of his personal Audi A5 Cabrio… soon more about my trip!

Hans Knol ten Bensel

Istituto Europeo di Design (IED) and Alpine create a hydrogen concept car…  

Students at the Italian Istituto Europeo di Design (IED) presented the ‘A4810 Project by IED’, their new concept car made in collaboration with Alpine. The result of this collaboration between the Italian design school and Alpine is a hydrogen-powered two-seater supercar.

Twenty-eight Masters students studying Transportation Design at IED worked on the project.

Alpine proposed the students to design a ‘super berlinette’ for the year 2035. The two-seater supercar was designed to be a high-performing vehicle both in terms of performance and environmental impact.

After the brief was given last autumn, students worked individually to come up with their own interpretation and present it to the Alpine designers. Alpine then selected a combination of two main ideas. Based on the two selected proposals, the young designers created the ‘A4810 Project by IED’: a light yet powerful and agile concept car that boasts pure driving pleasure.

During the design phase, the students sought to combine vision and innovation, without losing sight of the traditional roots of the French car manufacturer.

Furthermore, they chose a name that conveyed the brand’s legacy. In fact, ‘4810’ is the height (in meters) of the Mont Blanc: the highest and most emblematic peak in the Alps that sits at the border between Italy and France, like a bridge connecting IED and Alpine. The car manufacturer is named after the very same mountains and evokes the joy of driving along their winding roads.

A STUNNING LOOKING CONCEPT CAR

The Alpine A4810 Project by IED (length 5,091 mm – width 2,010 mm – height 1,055 mm – wheelbase 2,717 mm) is a two-seater supercar with the experimental combination of the shape of a berlinette with a hydrogen powertrain.

While the engine and fuel tanks are built like those on a typical hypercar, the subtraction process is proof of considerable innovation. The design alternates between empty and full spaces, giving the vehicle a lightweight look and aerodynamic features inspired by Formula 1 models. Furthermore, the A4810 Project by IED was tasked with bringing the brand to the cusp of the sports car category.

The team of students used digital tools to design the interior through sketches, 3D models, renderings, animations, and HMI (Human Machine Interface) development.

The A4810 Project by IED was presented on Friday, 18th March with a livestream broadcast from OGR Tech in Turin. For more info, please visit www.iedA4810.makeitlive.it.

Just click your way to Alpine’s sporty future, and in the meantime, have a look at the photos…!

Hans Knol ten Bensel

Renault unveils 3D sketching: a digital touch to every drawing

It all happens at Renault’s technocentre at Guyancourt3D sketching brings a revolution…

As some readers may know, your servant makes daily ink drawings of flowers on his Instagram account hanskrisjanknol and is an artist painter who has exhibited twice this year. Anything that has to do with drawing, painting or figurative art in general therefore has his keen interest. Needless to say that the drawing and sketching of car designers and stylists also take centre stage… so when Renault brings a news story about the status of 3D sketching in today’s electronic world, I have to share it with you, dear reader… just read on!

Hans Knol ten Bensel

All one needs to do 3D sketching is a VR headset, two controllers, and an internet connection

As is the case with film, video games, and landscape mapping, the past few decades has seen the automotive industry incorporate more technological advancements in 3D modelling to bring its projects to life. Nowadays, before a car can be sent to the production line, it must first be born in a 3D world. This mission is entrusted to designers, whose set of digital tools is constantly growing. One such tool involves 3D sketching – revolutionary technology that allows designers to draw with neither pencil nor drawing board. Welcome to the future!

It all happens at Renault’s technocentre at Guyancourt. A man, decked with a VR headset and a controller in each hand, stands in the middle of a room gesticulating wildly. He appears to be drawing invisible lines in the air around him. A curious scene that is clearly reminiscent of the world of virtual reality gaming. And yet, Udo – that’s the man’s name – is not a gamer… he is a designer! And he is hard at work. His latest gadget? A program for 3D sketching; a drawing method currently being rolled out at Renault Group’s Design division.

With 3D sketching, you are immersed in a space where there are neither constraints and limits. Udo, Chief Designer

What does 3D sketching involve?

3D sketching is a form of intuitive technology that enables you to ‘draw in thin air’ all around you.

Draw in thin air? Pablo Picasso was already carrying out such experiments in 1949. The famous Spanish artist replaced pencil with cigarette lighter to perform his ‘dancing light’ pieces. These ephemeral drawings were immortalised by photographer Gjon Mili, and the technique was known as light painting (or light drawing). It was an art form that, even back then, saw ideas come to life out of thin air.

Today, 3D sketching is much the same idea, though minus the lighter and camera. The technique requires the use of a VR headset (virtual reality headset). Invented 50 years ago, it became more widespread about ten years ago, with consumer models for video game use hitting the market.

With the headset firmly on and plugged in, the designer is immersed in an entirely virtual 360° drawing studio. Using two controllers (one in each hand), they can then choose colours from a palette, draw lines, create shapes, fill surfaces, and much more. A computer program models and records each and every movement.

All one needs to do 3D sketching is a VR headset, two controllers, and an internet connection

Digital creative freedom that is almost limitless

Near the end of the 1990s, the work of designers had already been through a first transformation with the popularisation of drawing on digital tablets. Today, 3D sketching takes it a step further where designers no longer need a tablet, pencil, mouse, or even a desktop to work. Design is entering a new era: one where digital tools sit at the heart of automotive design.

Renault Group has been harnessing digital tools for some time. Today marks the beginning of a new era for designers.

As the technology continues to improve, digitalisation gives designers a considerable amount of freedom tenfold and makes their projects even more accessible. It has never been easier to quickly whip up a 3D sketch, create perspective, model shapes – even on a 1:1 scale – or fill volumes. “It saves time,” says Udo. “It takes at least four weeks to run a scan or data file through a machine, while everything here is in real time. That’s a huge advantage.” In short, 3D sketching makes it far easier to experiment with new ideas as they are so readily brought to life.

Only drawbacks: eye strain, headaches, and other back and joint pain experienced by some designers after prolonged use. “Drawing in 360° means you have to be in good shape and take breaks every hour,” says Udo.

Engineers are already thinking about ways to make the experience more enjoyable and less restrictive. This includes making the headset lighter. For example, mixed reality headsets are being developed, so designers can draw in VR while still being able to see what is happening around them and interact with colleagues.

Collaboration 2.0: distances are no object anymore…

3D sketching adds another string to the designer’s bow: colleagues can now work together at the same time, on the same project, regardless of the distance between them.

“As long as you have an Internet connection, geographical limitations are a thing of the past. You can feel like you’re together even if you’re actually thousands of miles apart,” says Udo. Two designers can communicate with each other via the 3D sketching tool using earphones and a built-in microphone in the VR headset. They can then talk, share what they have each been doing on their own and even work together on joint projects. All without having to leave their home, offices, or wherever they may be in the world.

The outcome being that possibilities are endless, and people misunderstand each other far less often.

Thanks to VR that acts as a gateway to a world of 3D, we can express ourselves more precisely.

But that’s not all: the workflow has also been improved. First, models are made using 3D sketching before being exported as a digital file. The files can then be used by all those who are part of a vehicle’s design and production line. For example, designers can hand over a digital copy of their work to a modeler who makes a physical mock-up of the design or to an engineer who will estimate its feasibility. Much like digital modelling, 3D sketching removes obstacles that may arise from miscommunication and gradually breaks down barriers between professions.

The augmented designer’s new pencil

For some time now, digital drawing has offered those at the Design Department the power to produce more iterations of their work, to work faster, and to go further, right from the outset. This trend has been taken up a notch thanks to 3D sketching. In addition to reducing costs and manufacturing times, this new technology makes it easier to view and review working sketches.

In concrete terms, designers can now hone in on specific details of their drawing with greater precision, experiment with different surface types, work with mirroring tools to stretch a 2D shape into 3D object, attain a better finish on sketches and models, present projects in real time, and even give life to their drawings thanks to the compatible nature of 3D printers.

Modern designers harness the numerous advantages of such technology, along with new skills and a wide range of tools to express their ideas and thus evolve into augmented designers.

We will always need physical mock-ups of working designs because customers want to buy a real product, something they can touch and feel.

According to Udo, “While 3D sketching is yet another tool to be used, traditional methods still have a role to play.” Digital and physical techniques go hand in hand. They each play their part in the car making process. Modelers continue to use plasticine to make models. An ideal material to use when working on the silhouette of a new model, they are essential in determining the success a design during the final stages of the design process. Similarly, 3D sketching is not a substitute for the designer’s talent when it comes to drawing, a cornerstone of the design process.

3D sketching is already a crowd favorite in other industries

Renault Group designers aren’t the only ones to work with the new technology. Already used in many design schools, it is now used by designers working on motorcycles, sports shoes, bicycle helmets, and backpacks. It is fair to say that in the future it will be a key to the success of numerous projects in fields as varied as fashion, interior design, medicine, architecture, and video games…

Brave new world!

Stay tuned for more Renault news: next week I will be testing the Arkana E-TECH Hybrid…

Hans Knol ten Bensel  

The Zoute Grand Prix 2021: living now in everyone’s heart…

The Zoute Grand Prix inspired young and old to take out their beloved classics…

This year’s edition of the Zoute Grand Prix has been spreading over several Flemish cities now. Bruges and Ostend have stepped also in the game.

This year we were of course in Knokke, but decided to live the event through the public and bystander’s eye.

The Zoute Grand Prix has indeed grown into a formidable event with a very wide and large public impact. For Knokke Heist, it has become the busiest weekend of the year, with absolute record hotel bookings.

It raises the spirits of car lovers of all ages, and many are those who take out their beloved young- or oldtimer out for a spin on the Knokke streets during the event, and have their own very personal Grand Prix.

There are also a lot of new and very recent cars around, many of them with tuned exhaust to add some extra drama to their Knokke sortie.

Shops of every kind in Knokke had arranged their showrooms and added to their shop windows a specific touch referring to the theme of the event.

Even your daily(?) gin can be enjoyed – literally – in the spirit of the Zoute Grand Prix…

We just let you enjoy some of the snapshots we took on the Knokke streets, where, we must admit, no EV’s or electrified cars were to be seen for near or afar this weekend…

Classic racing cars can also run like clockwork…
Capelleschi Gallery, specializing in car paintings, added with a Ferrari flag to the theme…

We will report on the actual event, including the Bonham’s auction and the Concours d’Elegance in these columns soon!

Hans Knol ten Bensel

We had a first drive with the elegant DS 4: the (electrified) future has arrived at DS Automobiles…

At DS Automobiles, the art of designing and building the avant-garde automobile has been celebrated again since 2015, the birth of this unique premium brand.

In stylish Chantilly, we stood eye to eye with their latest creation, the DS 4. Stunning in style, gracious elegance and technology, this premium C segment car did not fail to impress your servant.

The DS 4 has eye-catching proportions. With a benchmark width of 1.83 metres and large diameter 720-millimetre wheels (alloys up to 20 inches, 19 inches as standard from TROCADERO and PERFORMANCE LINE up), for a compact length of 4.40 metres and a roof height of 1.47 metres, the dimensions are striking indeed.

Also the entire press presentation of this noble automobile was in line with its qualities: we were not only able to meet Mme Béatrice Foucher, the CEO of DS Automobiles personally at dinner, together with the communications people of the brand at lunch, we had also interesting workshops with the designers, engineers and last but not least the craftsmen and artists who make the DS 4 into the hand made four wheeled gem it is.

Mme Béatrice Foucher also presented the bold electrification strategy of the brand: in 2022-2023 it will increase the electrified mix with more E-TENSE sales, and from 2024 onwards it will only launch models which are battery only EV’s, with only electrified models presented for sale in Europe.

The designers also presented their drawings and a fully fledged clay model too, and the craftsmen presented their tools and unique hand made items of the car, of which much more later.

We were able to drive the entire range of the DS 4 on a 245 km circuit around scenic Chantilly, and we can tell you already that we were very taken by the plug-in hybrid version, the E-TENSE. Not surprisingly, as one knows that DS Automobiles puts great value on electrification, as does their avant-garde clientele, by the way.

For the DS4, a new version of the EMP2 platform was conceived to accommodate a new generation plug-in hybrid drive train without compromising cockpit space. It is important to note here that, being an important premium brand for Stellantis, the choices DS Automobiles are making in terms of proportions and styling of their cars and last but not least their technology are important signals for the engineers in the group wo develop the respective platforms. Noblesse oblige… Here you see the naked bodywork displayed on its platform.

The E-TENSE sports a turbocharged 180 horsepower PureTech 4-cylinder engine, which is paired with a 110 horsepower electric motor and an EAT8 gearbox, for a combined 225 horsepower.

The combination is fed by a more efficient 12,4 kW battery with new more compact and larger capacity cells situated behind the deformable beam and giving a range of 55 kilometres in zero emissions mode (WLTP combined cycle). The E-TENSE impressed your servant not only with its uncanny smoothness, it delivered also all the performance you could wish for: The 360Nm of torque enables 100km/h to be reached in 7.7 seconds with fuel consumption of just 1.3 litre/100km and emissions from 29g/km of CO2 on the WLTP combined cycle.

A wide range with a broad choice of interior equipment levels…  

We will tell you soon more about the driving impressions of this DS 4 in their different engine configurations, we just present here the model and equipment line-up. Besides the E-TECH, three petrol engine models, PureTech 130 Automatic, PureTech 180 Automatic and PureTech 225 Automatic plus a BlueHDi 130 Automatic Diesel will be offered.

In terms of body styles, the range is made up of three versions: DS 4, DS 4 CROSS et DS 4 PERFORMANCE LINE, with each version enjoying multiple trim levels:

– Four trim levels for the DS4: BASTILLE, BASTILLE +, TROCADERO and RIVOLI, as well as a Limited Edition “LA PREMIÈRE” for the launch, offering exclusive touches above and beyond the existing trims.

– For the DS 4 CROSS body version, we have the CROSS TROCADERO and CROSS RIVOLI trim levels,

– PERFORMANCE LINE and PERFORMANCE LINE + trims for the DS 4 PERFORMANCE LINE.

More soon, stay tuned on these columns!

Hans Knol ten Bensel

How the Tonale prototype design model was born for the Geneva Salon…two years ago.

Klaus Busse presented the Alfa Romeo Tonale two years ago in Geneva…

Klaus Busse is the talented head of design for Alfa Romeo, Fiat and Chrysler, and he is also quite active on social media. We read today a post from his hand on his Instagram page about the presentation of the Tonale at the Geneva Show two years ago, together with some stunning photos showing how the Tonale was sculpted out of plaster and other materials to become a real looking car, to be shown as a styling model at the salon.

Craftsmen working on the clay model, succeeding into making it a real looking car…

The photos show how elements of the car were formed and made by hand. Some pieces were 3D printed, I believe, but personally I find it truly amazing how these craftsmen put the car together, and finished it to become a design model with gleaming paint and shiny elements, the result being indistinguishable from a “real” car.

I believe, 3D printed elements were used…
Also here 3D printed elements abound…

I found the photos so interesting that I want to show them here to you on these pages.

The steering wheel gets a “real” feel…
Craftsmen sculpting the rear end…

On the fourth of May 2019, I visited the Centro Style in Turin, and met Klaus Busse. You see me standing proudly beside the Tonale prototype, and also in a group photo with Klaus Busse himself on the left.

Sweet memories, and of course your servant would love to witness once how these craftsmen work to create such an unbelievably finished prototype…

Just enjoy the photos with me!

Hans Knol ten Bensel

How Renault succeeded in building a bridge between past and present with it’s Renault 5 Prototype…

The brand new Renault 5 Prototype has already stolen the hearts of many, as was the case with the original R“Cinq”. François Leboine, Director of Design Concept and Show-Cars at Renault explains here how to succeed in the retro-futuristic exercise carried out on the cute Renault 5 Prototype.

Revive good memories, “provoke a smile”, that’s what François Leboine wanted with the Renault 5 Prototype. Responsible for concept cars and show cars at Renault, he looks back at the development of the prototype’s headlights, which, he confides to us, embody all the work done on the car. To do this, he used a well-oiled method that he agreed to unveil to us.

“If I had to choose a particular element that symbolizes all the work done on the Renault 5 Prototype, it’s definitely the headlights.”

Before starting any creative process, you need material, explains François Leboine.

The first step, called analytical, was to gather archives to analyze, understand, decompose the original vehicle. To grasp its very essence. Photos, sketches by the original designer Michel Boué, period magazines, fascicles and brochures, made it possible to study the mythical R5 from all angles. A vehicle loaned by Renault Classic also helped to better understand certain elements such as the famous headlights.

We really capitalized on the history of Renault and the R5 in particular, which had this special sympathy with people and this perfectly recognizable mischievous look.

Then the designers draw the first sketches on paper, like cartoonists who try to capture what makes a face’s personality.

“The sketches captured the fundamental elements that needed to be retained to reproduce the mischievous look of the original R5,” explains François Leboine.

Getting the proportions right…

Then, the designers moved on to a graphic palette to define proportions, contours, the distance between the headlights, to find the expression, the smiling look of the 1970s R5.

After analyzing graphic characteristics and working on proportions, designers operate what is called a shift: a method that consists of taking an object and tilting it into another world. “They’re going to use all the graphic work from previous research, mixing it with the mood board research and codes from today’s objects to project the design details into a futuristic world.”

Inspired by the worlds of aeronautics, architecture, product design and even electronics…

Thanks to this method of shifting visual codes, the prototype’s headlights have become true technological and futuristic elements. As for the fog lights that were often added at the time, they took a leap into the future. They were transformed into daytime running lights fully integrated into the front bumper.

“It was really important that the Renault 5 Prototype was not just a slavish copy of the past, but that it really was a vehicle that contained the elements of the future.”, explained François Leboine.

The final test: meeting the public

Finally, comes the encounter, the ultimate step for designers. The one that allows them to know if their work is successful. “Everything we’ve done, it’s the reaction of the people around us which determines if we’ve hit the bull’s eye, if we’ve brought the R5 back to life or if it was a failure”, says François Leboine.

The reaction of the internal people was already telling us that the car was going to be a success, but in the end it exceeded our expectations.

The Renault 5 Prototype has indeed received a very warm and unanimous welcome. Whether on the headlights or on the whole vehicle, the treatment of the lines and the futuristic details were very much appreciated. With the Renault 5 Prototype, the emblematic model of Renault’s heritage now has a worthy heiress. A modern car, full of charm and in tune with the times. Renault’s DNA respected, a successful projection into the future: mission accomplished

We can only agree…

Within 5-6 weeks, we will be able to take the wheel again, also anxious to get acquainted again with Renault’s latest E-powered products and hybrids… Stay tuned!

Hans Knol ten Bensel

Easter eggs and a colouring album from Fiat and Jeep…

Keeping your offspring busy in these (Easter) times is quite a task, and Jeep and Fiat are there to help.

Fiat launces a cute #fiatforkids initiative. The Colorbook 500 – in Fiat’s usual playful, entertaining style – is designed specially for children to spend a few hours drawing and coloring in the three generations of the 500. Fiat is offering four plates of their iconic Cinquecento. Your offspring can colour the three generations of the 500, the landscape it is passing, or draw the view from the window of the car.

But there is more for kids in store during Easter time. They will look for “Easter Eggs” in hidden places in the garden, terrace or in the home, much to their surprise and delight. The Jeep designers have made “Easter Eggs” an integrated step in the creation process of each vehicle, and a distinctive, very special design feature.

The “Easter Egg” lies here in the small red Jeep on the alloy rim…

‘Easter Eggs‘ are hidden decorative motifs that Jeep stylists conceal in Jeep vehicles, meant to be discovered throughout time by their owners.

These hidden gems are unique and unexpected, they change from one Jeep vehicle to another and can be found both on the exterior and on the interior. Originally, Easter Eggs were an offhand addition of a graphic to an otherwise standard part of the vehicle but over the course of the years, they developed into something typical of Jeep design.

They are also styling cues that recall the brand’s design heritage – such as the seven slot grille or iconic Jeep models like the Wrangler.  

Often they can also be found in small functional areas, such as storage compartments, to be discovered by customers during the daily use of their vehicle.

Today, the practice continues with every new Jeep model and customers will shortly have an opportunity to discover the Easter Eggs hidden in the soon-to-be launched Jeep Renegade and Compass 4xe…

Hans Knol ten Bensel