Category: Car manufacturers strategy

We spoke with Pierre Voineau, Managing Director Citroën Belgium & Luxemburg

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“On BEV-mobility In the B segment, we will indeed be the spearhead for the Stellantis Group.“

On the recently held Stellantis  Press conference where it unfolded its strategy, results and future plans for its brands, we had the opportunity to talk with the leading managers of the several brands. As Citroën is the linchpin of the group in terms of European volume sales, we were keen to talk with Pierre Voineau, more specifically about a very important EV for Citroën, the new ë-C3.

Just read on…

 Hans Knol ten Bensel

HKTB: The new electric C3 will be a very important car for Citroën on our market…

PV: Indeed, it is the most important model launch for the Citroën brand over the last decade. Of course, the C3 is the most popular car here in Belgium, and has been already over the last few years. We also want to revolutionize the EV market with this car, making it accessible for everybody and at the same time producing the car in Europe…

We are at the crossroads of a decisive moment both for the Citroën brand as well as the car market in general.  

HKTB: For you it is also a mini-SUV, the C3 has grown taller…

PV: Indeed, we have injected the DNA of an SUV into the well known C3, but we did not make the car any longer or wider. This was very important. The car does not take up more room on the road than the present C3, just by a few centimeters at most. But we heightened the ground clearance of the car by 3 centimeters, and raised the roof line considerably with 10 centimeters. The passengers sit higher and indeed the front end is more imposing with a styling reminiscent of the OLI prototype you saw in Paris. The OLI embodies the strategy of the brand in terms of the total technical concept and styling in the long term, but indeed, some elements are already incorporated in this new C3.

HKTB: Which extra market segments or client groups do you want to attract besides the existing Citroën buyers?

PV: We will not in the first instance attract other client groups. It is rather the mobility itself which changes. With this, the needs of our existing client base also evolve. Now the need arises for cheap EV mobility, and we respond to that.

HKTB: The problem for you as a brand and certainly for a big automotive group like Stellantis is that the public charging infrastructure is still insufficient to meet all the mobility requirements. What do you put forward strategically here as a brand and a large group?

PV: We have Free2move eSolutions within the Stellantis group, which accompanies the client from A to Z in purchasing and installing his home charging point. When the client is in a particular situation and has no home or office charging point, or otherwise, it is good to know that in the spring we will also offer a thermal version of the C3.

Having said this, we will also have a special application, called e-ROUTES, on our electric C3. The route planner knows how many kilometers you need to travel, it will calculate a stop at say 20 % of the battery left, indicating the position of a charging point and also whether this charging point is available. It will indicate the recharging time needed, depending on the power of the charging station. One can charge up to 100 kW by the way. This will give the customer peace of mind when traveling over longer distances. With a battery of 44 kW and a range of some 320 kilometers one responds to almost all needs. On average, customers don’t travel more than 80 km per day.

Note from the editor: This new app, developed by Free2move Charge, is a trip planner that utilizes real-time data from the car and charging points on the driver’s planned route. e-ROUTES is available via an exclusive smartphone app. It is compatible with Apple CarPlay and Android Auto. To access e-ROUTES services, customers will need to use their MyCitroën account, either through the app on their smartphone or the car’s touchscreen, using the mirroring function.

HKTB: EV driving also needs a different state of mind and driving style…

PV: Indeed, one will embrace a different, anticipative, more leisurely and “zen” driving style… What’s more, we focus at Citroën also on comfort: the new electric C3 has a so-called Progressive Hydraulic Cushions® suspension, ensuring that you enjoy the legendary ‘magic carpet ride’ feeling of comfort on the road, thanks to the use of progressive Hydraulic bump stops.

Note from the editor: Two stops are used on each corner of the vehicle in conjunction with the shock absorber and spring instead of mechanical stops – one for compression the other for decompression.  

PV: We also have a manual airco on all the equipment versions of the C3, including a rear-end sensor. This combination of e-refinement with comfort and lavish standard equipment has great appeal and indeed the European wide orders for the new car at the end of December last year amounted to not less than 20,000. This year, we have chalked up already 1,000 orders in Belgium only. On BEV-mobility In the B segment, we will indeed be the spearhead for the Stellantis Group.

PV: I would like to comment also a bit more on the interior of the C3. Just look at the display. It reflects vehicle information onto a glossy black section between the top of the dash panel and the bottom of the windscreen. This smart solution ensures there is no duplication of information as there would traditionally be between a Head Up Display system and instrument cluster, and ensures drivers can easily access all the key information they need without taking their eyes off the road. The new multi-function steering wheel is also smaller, and so does not obstruct the head-up display.

Owners of the ‘You’ model have as standard equipment the ‘My Citroen Play with Smartphone Station’ dedicated App to access music, radio, calls and navigation via their own device.

HKTB: The clever use of the smartphone was also a solution found on the OLI prototype… actually, this C3 has everything of a compact “grande routière”…

PV: Indeed, as said, standard on ‘You’ models and features a built-in smartphone holder that allows drivers to ‘dock’ their device and auto launch the dedicated new App using NFC (Near Field Communication) wireless technology. Via this app, owners use their device to access shortcuts to Phone, Radio, Navigation and Music App services. The ë-C3’s steering wheel controls ensure drivers keep their hands on the wheel, and the ‘Home’ button makes it easy to navigate back to the homepage of the App.     

Indeed, she has everything of a “petite grande”…

HKTB I thank you for this interview.

Hans Knol ten Bensel

Stellantis Belux unveils cars and future plans in a multi-brand car show …  

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Indeed, the  Management and PR team of Stellantis Belux, welcomed recently the Press and B2B to a, called ‘House of Innovation’.

A fitting initiative, set up in the absence of the Brussels Motor Shows, keeping the tradition in our country of a traditional show period and at the same time providing a platform for unveiling the latest innovations, concept cars and the future direction of the Stellantis brands.

Needless to say we were very keen to attend this event, giving your servant also the opportunity to have several interviews with the managers of several brands, which we will present soon on our columns. Here in this first report about this “Kickoff Press conference” we will focus on the future strategy of Stellantis and its plans for the Belux market. Just read further!

Hans Knol ten Bensel

The event started with an inspiring introduction by Florian Kraft, CEO of Stellantis Belux…

…followed by interactive brand presentations and workshops. “This event symbolizes our continued pursuit of innovation and progress in the automotive world. We are excited to share our latest developments and our vision for the future with the press and our valued customers and partners,” said Florian Kraft, CEO.

Florian Kraft first pointed out the four core targets of the Stellantis “Dare Forward strategic plan 2030.” This plan will move Stellantis into a sustainable mobility tech company.

The first target is reducing its carbon footprint by 50 % in total CO2 emissions per vehicle compared with 2021, on the path to achieving carbon net zero in 2038. This then includes not only from well to wheel, but also throughout the entire supply chain. 

The second target is setting the course for 100% BEV sales in Europe and 50% in the United States in 2030. The third is achieving number one position in customer satisfaction. The fourth is doubling net revenues while transforming our business models and sustaining double-digit operating margins. How Stellantis will achieve this, will be the subject of a future report in our columns. Stay tuned!

Ambitions for 2024…

Looking ahead to 2024, Stellantis Belux has set itself several goals. In terms of network, the company aims to ensure a successful transition to the New Retailer Model using its existing network. Indeed, Stellantis is progressing at full speed in the execution of its Dare Forward 2030 Strategic Plan, with the ambition to be #1 in customer satisfaction in all markets, in products and services. Indeed, the customer experience will be at the core of this retailer model.

Customers will be able to take advantage of a multi-brand and multi-channel approach with a wider range of services. Dealers will have a new and efficient business model aimed at benefitting from Stellantis’ 14-brand portfolio, creating synergies, optimizing distribution costs and offering additional sustainable mobility solutions, says Stellantis. So far for the aims, let’s explain this further in more concrete terms.

In September last year, Stellantis launched the reorganization of its European dealer network, starting with four specific markets before extending it further across Europe in 2024. Stellantis announced it was ending its previous sales and services contracts with European dealers for its 14 brands and moving toward a new distribution framework based on an agency model. What is this agency model?

Under this model, the manufacturer becomes the retailer while the dealer remains the physical touchpoint with the customer. The agent/dealer receives a commission on each sale and no longer individually sets prices or discounts.

As the dealer does not have to purchase the cars from the manufacturers anymore, he does not carry significant commercial risks and has less administrative costs as billing and payment towards the customer is done by the manufacturer. It protects also the profitability of the retailer. Because, as everybody knows, profit margins on new car sales can fluctuate.

With the Lancia Pu+Ra HPE, the Lancia journey towards the future begins, drawing inspiration from the past

The advantage for the car manufacturer is a direct contact with the customer, which it did not have so far….

The manufacturer can now determine end-customer discounts themselves, in this way achieving price consistency and avoiding  competition between dealers of the same brand. They can optimize costs through centralization, and profit from the scale effect of transferring responsibilities from individual dealerships to the bigger sales organizations on national levels.

The new Alfa Romeo Stradale: the future is already a pur-sang reality…

It also is more in line with today’s consumer preferences, which would rather see fixed prices and an equally simple buying process as they experience in e-commerce.

Stellantis is moving towards this model in big steps now. In September last year, Stellantis announced that the revised retail model will be fully effective from Sept. 4, starting with Austria, Belgium, Luxembourg and the Netherlands. Stellantis is not the only one to prefer this agency sales model. BMW and Mercedes opt for it too…

The BEV line up at Peugeot: towards a leading position in the B and C segment…

Stellantis market position in Belux …

In terms of sales, Stellantis Belux aims to regain the lost market share in 2024 and further strengthen its position. In 2023, Stellantis Belux achieved a global market share of 17.2%, with more than 100,000 units sold. On the LEV (Low Emission Vehicles) market, Stellantis Belux occupies a fourth place with an 11.6% market share. The BEV (Battery Electric Vehicle) and the PHEV (Plug-in Hybrid Electric Vehicle) occupy a fourth place with respectively 10.5% and 12.8%.

Stellantis Belgium confirms its strong position with a pole position in the segment A and with not less than six models of Stellantis (Peugeot e-208, Peugeot e-2008, Opel Corsa Electric, Jeep Avenger, Opel Mokka Electric, DS3 E-tense) in the TOP 10 of the segment B (BEV), representative 66% of the part of the segment.

Introducing petrolheads to the joys of E-power: the Abarth 500 E, waiting for the imminent 240 HP 600 E…

Last but not least, Stellantis Belux is the leader in the segment of the LCV (Light Commercial Vehicle) with more than 30% of market share, of which more than 50% is electrified!

In terms of product innovation, Stellantis Belux will continue its electrification, where it currently leads in the A-B segment and LCV, and further expand it to the C segment with models such as the Opel Astra, Peugeot 308 and 3008 and Citroën C4.

As is tradition in January, the Stellantis brands start the year with super attractive “salon conditions” on their range. This applies to both private and professional customers and to electric and ‘thermal’ vehicles.

We made on this event interviews with Pierre Voineau, Managing Director Citroën Belgium & Luxemburg, (see photo here above), Asterio Perez, Managing Director of Fiat, Abarth and Fiat Professional in Belgium and Luxemburg, and last but not least Eric Laforge, Head of Jeep Brand Enlarged Europe.

This will be followed by a special report on the magnificent prototypes which were displayed amongst the 36 cars on this conference.

So stay tuned for (much) more soon!

Hans Knol ten Bensel

Nissan Benelux unfolds her strategy for the Benelux market…

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Managing Director Jerome Saigot unfolds the strategy of Nissan Benelux…

We are at the start a new automotive year, and therefore it is a good opportunity for manufacturers to look forward into 2024 and announce to the Belgian press what their strategy, plans and objectives will be in the forthcoming 12 months.

So we were invited at the end of last year by the Melvin Keuter, head of communications of Nissan Benelux at their press conference…and their interesting initiatives are certainly worth a closer look. Just read further!

Hans Knol ten Bensel

Melvin Keuter, head of communications of Nissan Benelux, exposed the electrification strategy of Nissan and its future…

Nissan Belux and Nissan Nederland merged into Nissan Benelux

On the 1st of July last year, this merger was executed in order to improve response to the needs of the Benelux market. Now the two entities are joined in a new so-called Regional Business Unit, led by Managing Director Jerome Saigot. Indeed, the car market is going through a fundamental transition, and Nissan will respond to these challenges by focusing on electrification, digitalization of the customer approach and responding to major changes in the buying behavior of their clients. Mr. Saigot emphasized these points of the strategy in his presentation at the press conference. He sees also in this merger further useful synergies for staff and dealerships.

He exposed the mission of Nissan Benelux, which is to be an innovative brand which offers electrified mobility and a superior service to its customers. Its objectives are to enlarge its volume, raise brand identity and awareness as well as boosting profitability.

The strategy to achieve this will be to focus, as we said, on further digitalization of customer approach, further electrification of the model range, strengthening corporate sales, bolstering brand identity and streamlining distribution.

According to Jerome Saigot, digitalization is a major trend which will strengthen further. In 2020, only 4 % of customers were buying a car online, which has risen to 12 % in 2023. Market surveys show that soon 45 % of the future customers will buy their car online. Of course, Nissan will work further on its electrification, and indeed focus also increasingly on corporate sales.

Looking at the results last year of Nissan Belux, 6.750 units were sold, which is an impressive 48 % rise compared to FY 22.

Also in distribution and dealership the focus will be on further developing synergies and tailoring the customer approach on their changing preferences and buying behavior. In December last year, Nissan sent a message to the professionals, small and medium enterprises, craftsmen and the like, pointing out the attractiveness of their increasingly electrified LCV segment.

Decisive steps toward further electrification… or EV36Zero.

EV36Zero is a key part of Nissan Ambition 2030. In this period Nissan will deliver exciting, electrified vehicles and technological innovations while expanding and transforming its operations globally the company announces. The vision supports Nissan’s goal to be carbon neutral across the lifecycle of its products by fiscal year 2050.

In November last year, Nissan announced that the EV36Zero hub in Sunderland, Nissan’s blueprint for future manufacturing, will consist of three electric vehicles (EVs), three gigafactories and up to £3bn investment.

The transformational project includes future all-electric versions of Nissan’s flagship Qashqai and JUKE crossovers, and Nissan also confirmed that the third vehicle planned for UK production will be next-generation Nissan LEAF.

Nissan also announced that that it expects its passenger car line-up in Europe to be 100% electric by 2030.

Nissan is also incorporating in their electrification strategy the latest developments in battery technology. It will adopt Cobalt-free batteries, and towards 2028 there will be a cost reduction in comparison with Lithium-Ion batteries of not less than 65 %. This year Nissan will open a pilot factory in Yokohama to produce solid-state batteries, which can be charged three times faster and cost much less. They will be introduced to the market in 2028…  

Looking into the future…

After exposing the good qualities of the present range, a veil was lifted in this conference about the cars we can expect in the (not so) distant future.

Indeed, the three future versions of the full electric Juke, Qashqai and Leaf will be inspired by three exciting all-electric concept models, two of which were recently unveiled at the Japan Mobility Show:

The Nissan Hyper Urban Concept, a crossover EV characterized by a sleek and modern aesthetic.

The Nissan Hyper Punk Concept, an all-electric compact crossover with an exterior aesthetic defined by multifaceted and polygonal surfaces.

The Nissan Chill-Out Concept, was unveiled in 2021 and previously confirmed as the inspiration for a future EV to be built in Sunderland.

 The car is a compact, sporty, city EV concept with an influence from the world of virtual gaming. Besides the sleek and modern design, advanced safety technology, it has a productive and comfortable interior space.

The Chill-Out, – see photo here above – which looks to us as a very realistic concept car which we might see on our roads in the (very?) near future, utilizes the CMF-EV platform.

The Nissan Hyper Urban Concept – see photo here above – was announced at the 2023 Japan Mobility Show; its styling complements the sophisticated tastes of its target users, such as urban and suburban based professionals who prioritise environmental sustainability.

This all-electric crossover concept is designed to remain up to date for every new owner, ensuring an extended lifecycle through regular software and hardware upgrades, aiming to achieve the utmost sustainability. To maximize this further, the vehicle seamlessly integrates into the electric vehicle ecosystem (V2H/B/G), for power sharing.

Last but not least, there is the Nissan Hyper Punk concept was also announced at the 2023 Japan Mobility Show.

It is positioned as an all-electric compact crossover concept, catering for a dynamic audience seeking self-expression through style and creativity. It offers owners a canvas for self-expression with its polygonal-shaped exterior with dynamic color changes.

Further styling exercises: the Nissan Concept 20-23

To celebrate the 20th anniversary of Nissan Design Europe (NDE) being located in London, Makoto Uchida, Nissan’s President and Chief Executive Officer, visited NDE in September last year to unveil an all-new sporty urban electric concept car called Nissan Concept 20-23.

The car certainly turns heads, as you can see from the accompanying photo. It was designed by a team including some the younger members of NDE, with the simple brief to design a car – with no constraints – which they would like to drive on the streets of the city where they work.

Of course there is the present range of Nissan, with the Juke, bestseller Qashqai and Ariya. Last but not least also the Leaf. Head of Marketing Rémy Le Gall presented them. See photo here below.

Soon we will refresh our driving impressions of these cars for you, and tell you then more about their unique qualities. Stay posted!

Hans Knol ten Bensel  

The VW Golf is now 50 years with us!

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The “Ur” Golf, which looks still quite “modern”, 50 years later.

Many people will say that things are changing rapidly, and many things have disappeared or are not what they used to be. Well, we can be sure of one thing: the Golf, the heart of what Volkswagen as a car manufacturer stands for, is still amongst us.

Indeed, during five decades already, the Golf still accompanies us in our automotive life. Since 1974. Then your servant got married, and drove indeed the first Golf as a test car, and has the fondest memories of this first series, especially when testing the Golf GTI. This sporting Golf created nothing short of a legend. 50 years later, the sporting sound of its 1,6 liter 110 HP engine still seduces, as does its handling and acceleration.

The stuff of eternal legends: the Golf GTI

To me, even this very first series is still a “young” car. The straight-line design created by Giorgetto Giugiaro is timeless, the proportions are just right, the “Ur” Golf still looks good from any angle. Just read further…

Hans Knol ten Bensel

An instant hit…

The Golf set out to win hearts. The Golf quickly became a true “Volkswagen”, and the first million units were sold as early as 1976. Now, more than 37 million Golf’s have hit the road.

Over the decades, the portfolio has been expanded to include further variants: besides the GTI, there was also the Golf Cabriolet or Golf Variant, or many others.

With each new model generation, state-of-the-art technologies, safety concepts and convenience features have been incorporated into the compact class. The Volkswagen Golf has thus democratised not just technologies such as the monitored catalytic converter and anti-lock braking system, but also airbags, cruise control and electronic assist systems as well as mild and plug-in hybrid drives.

In the anniversary year 2024, Volkswagen will present the evolutionary development of the eighth Golf generation. It will impress with visually refined features, new assist systems and powertrains, and also next-generation infotainment systems and software. The world premiere of the new Golf is just a few weeks away, with pre-sales scheduled for spring 2024.

Keeping history alive Volkswagen Classic will also accompany the Golf in its anniversary year and will present historic Golf models from the Volkswagen collection on numerous occasions. First rendez-vous is in Paris. From 31 January to 4 February 2024, the Golf Generations I to VII will enhance Volkswagen France’s presence at the “Salon Rétromobile” show in Paris.

Directly afterwards, from 2 to 4 February 2024, Volkswagen will show a Golf I and the unique EA 276 concept car – the Golf predecessor from 1969 developed in Wolfsburg – at the “Bremen Classic Motorshow”.

A long history… with a touch of NSU

In this first report we will focus on the first series. The concept was nothing less than a complete technical revolution for Volkswagen. They had already acquired NSU in 1969, and so the technology of in-line engines was already present in the group, with the VW K70, originally an NSU design, and the famous Prinz 1000 to 1200 TT’s. The K70 was also a front wheel drive car, and the art of “Leichtbau”, or making light bodyworks, was also already acquired with this car.

Technical forerunner of things to come: the in line 1000/1200 cc four cylinder of the NSU Prinz in the late sixties, still air cooled however…

So the beacons were set in terms of technical product design and manufacturing engineering, to make a mass produced light car with transverse 4 cylinder in line engine.

The new Golf was light, some 165 kg lighter as the Beetle. The styling was done by Italdesign under the direction of Giorgetto Giugiaro. The first Golf is also beautifully compact: only 370 cm long. It had some good power, a healthy 50 HP with the basic 1100 cc engine, and 70 HP with the 1,5 litre engine. So the performance was something the Beetle could only dream of. The chassis, suspension and handling were also in another league. On top of it all, the Golf was cheaper to produce, but cost 600 Euros more than the last Beetle 1303…

In 1976 came the Diesel and the GTI version, and as I said, from that moment on, the “modern” VW was a fact…

More soon about the Golf history…

Hans Knol ten Bensel

Renault unveils a tip of the veil of its cute 5 E-Tech electric ahead of Geneva Show…

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Indeed, Renault will enrichen the world with its iconic full electric “Cinq”, reminiscent of its wonderful R5 which stole so many hearts decades ago. With this car, Renault wants to bring EV driving to the masses, affordable and with a distinct link to its glorious past.

The car will be a star on the 26 February at the Geneva International Motor Show, and it now starts gradually unveiling details of the car.

The headlights of R5 are a key design feature, making the front end instantly recognisable. It is not only their shape that sets them apart, but also the mark in the centre of the lens, resembling the pupil of the human eye.  This nod to the 1972 advert featuring “The Adventures of Supercar” gives the modern-day R5 a human-like expression.

At the front end, the air intake present on the bonnet of the historic model has disappeared. Clearly showing that Renault 5 E-Tech electric belongs to the world of electric vehicles, it has been replaced by a charge indicator light forming the iconic number “5” when the vehicle is fully charged.

The wheel arches create a broader stance, giving R5 the look of a compact car with real on-road presence. Their graphic design underlines a unique and instantly recognisable personality, reminiscent of R5 Turbo.

The vertical rear lights were a hallmark of the R5, and here they include a function extending the side panel.

R5 R Pass, a skip-the-line programme for online customers

At the end of last month, Renault is rolled out a unique experience for future customers: the R5 R Pass programme. R5 R Pass holders will be able to order the new iconic all-electric vehicle in the Renault network 10 days before orders open to the general public. Customers placing an order during this special period will be among the lucky first to take delivery of their vehicle from autumn 2024, with the ElectriCity plant in Douai, France, giving priority to their order on the production line. Holders of an R5 R Pass will receive a scale model of Renault 5 E- Tech electric after its reveal and will be the first to access content and events around Renault 5.

Available at a cost of €150, the R5 R Pass will be available from http://www.renault.fr/r5 and in the seven participating countries (France, Germany, Italy, Spain, United Kingdom, Belgium and the Netherlands).

An all-electric city icon…

Just 3.92m long, Renault 5 E-Tech electric is every inch a city car. Ideal for urban driving, this all-electric icon is also fit for the open road with its 52 kWh battery giving it a range of up to 400 km WLTP. This battery will be the first available when orders open. A second 40 kWh battery will become available at a later date.

Renault 5 E-Tech electric will be the first vehicle built on the new AmpR Small platform (formerly CMF-B EV), designed for true driving pleasure. The multi-link rear suspension, usually found only on vehicles further up the market, contributes to the excellent stability and roadholding.

Renault will gradually show more of its new all-electric baby. Stay tuned!

Hans Knol ten Bensel

We spoke with Milosz Tomanek, Premium Cluster Director Belux, about Lancia’s renaissance…

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In the magnificent surroundings of the Italian embassy in Brussels, we talked with Milosz Tomanek about Lancia’s return to the Belux market…

At the presentation of the Lancia Pu+Ra HPE and the announcement of the return of Lancia in Belgium, we had an interesting talk with the Director of the Premium Cluster Belux at Stellantis, on the opportunities of the iconic brand on the Belux market…

Hans Knol ten Bensel

Q: The Belgian market has much potential for Lancia, but due to its long absence, the question arises what is now your client base and what is your approach to re-enter our market? We have the Dutch approach, where the market is already very digitised. Both countries have a very large fleet market, and this will also be the challenge for Lancia…

MT: Indeed, the fleet market is with around 70 pct of the total volume very important. For the premium segment, its share is even 80 pct. When we want to re-launch Lancia, we have to establish ourselves in this fleet market too. This is also the reason why we have electrified the new Ypsilon, and are offering a plug-in hybrid version as well as a full electric variant.

When we want to re-launch a brand, we have also to take the right steps to grow. We have to start from a solid base. The B segment is quite large in Belgium with a total volume of not less than 125.000 cars. We also have the private client. His market importance has admittedly diminished over time, but he exists. When a new model is launched by an Italian brand, it is the private client who is the first to show substantial interest.

Driven mostly by family members or acquaintances which had previous ties with the brand. When it was rumoured that Lancia would come back to Belgium, many private clients reacted eagerly to the news. This shows clearly that Lancia still stirs emotions and interest amongst many. Clients which are looking for emotion, design, a sporting touch, elements which are intrinsically part of Lancia. We must certainly not overlook this segment.

Q: I also think that the interest of the private client forms the basis for the subsequent appeal of the brand in the fleet market. Don’t you agree?

MT: Indeed, this is why the private client constitutes the basis of our market approach.

Q: Will you adopt for Lancia a similar service model which Stellantis uses for the other premium brands in the group, like DS for instance? MT: What you are saying now is somewhere the essence of the premium approach, but we have three brands with their own, specific identity. If you put the three brands in a showroom, the clients will invariably go to the niche or corner of their brand. But of course, what DS has established and built over the last few years is valuable. We have to offer a credible and worthy alternative of the German brands. Having said this, we have to offer a client experience which is at least as good as what the German competition is offering. But we don’t have to merely copy their approach. The client has to discover the identity of the brand in his service experience. Therefore we cannot simply copy what DS or Alfa does for its clients, but we take the right elements which are in line with the identity and character of the brand.  Last but not least we have to offer a proper atmosphere of the reception and showrooms of the dealerships.

One of my tasks is to find the synergies, but always with an eye for the specific identity of the brand. We don’t want to be merely a corner within the Alfa showroom, we want to offer a complete client experience, but then of course we will use the best practices learned with DS and Alfa Romeo. One must not forget that despite their iconic and long history, these brands are relatively young for the Belgian market in terms of a substantial market presence. But the brands nourish each other, this is also important for our distribution network.

There will be 10 dealers this year which will have also Alfa or even the three premium brands under one roof, and we see that proven best practices are shared for the three brands, inspiring but not cannibalizing each other in their specific client approach.  

Q: We will see the Ypsilon in a full electric and electrified hybrid version, also to enable a smooth transition for the existing Ypsilon owners to this electric age, which is certainly indicated for senior clients who live in urban areas and apartments…

MT: Indeed, there is a philosophy behind this. We will not dictate what the client has to buy. We will listen to the client, but at the same time we have to project what the client of the future will buy. We notice that the market is getting more mature what full electric purchases is concerned, and political decisions now cause a rapid expansion of this segment. But this switch is slower for clients living in urban areas.  

Thanks to the financial strength of the Stellantis Group, we could carefully work out our renaissance strategy and roll it out judiciously step by step. This consistency has helped me when I started up the team and the retailers were identified. Credibility was already created. One should keep in mind that irrespective of the fact that a brand has been absent of the market for 5 or 10 years, you only have one chance to (re)launch a brand successfully. You have to do it right. I am convinced we are doing it the correct way…

Q: Thank you for this interview.

Hans Knol ten Bensel

We drove the new DS 7 E-Tense: elegance, comfort and power, the French way…

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DS Automobiles is going from strength to strength: it succeeds admirably in making cars with a very distinct character and style, with French “savoir faire” and bold, elegant design of both bodywork and dashboard and interior, creating a unique proposition in today’s car market. They also embarked into electrification: their model range is virtually completely electrified.

The new DS7 shows this again: it is available with not less than three so-called “E-Tense” plug-in hybrid versions, but then also still offered with the well proven BlueHDI 130 Diesel engine… fit for those who drive long distances on a (very) regular basis. We tested here for you the E-tense plug-in version, fit for electrified mobility. Read more about it here below…

The latest version of the DS 7, dubbed the “New” DS 7, has a restyled front with sharper lines, adding indeed further panache and “noblesse” to its stance. The work was carried out in close cooperation between the team of the Paris DS Design Studio and the production team at the Mulhouse factory.

Special attention has been given to refining the light signature. The headlamps – DS calls them DS PIXEL LED VISION 3.0 – are slimmer, and the daytime running lights are also seamlessly integrated. DS calls them LIGHT VEIL, and this consists besides the classic daytime running light also of four vertical luminous bands with not less than 33 LEDs. DS used an innovative process here: the laser-etched polycarbonate surface is only painted on the inner side. This results in a look alternating between light and body coloured parts, and gives the lighting effect of a piece of jewelery. Very refined indeed…

The Pixel Led Vision 3.0 headlamps have pixel modules which optimize the light output. For example the lighting in corners is controlled by the exterior LED’s of the pixel modules, depending on the steering angle. The LED rear lights are slimmer, boot lid and badge have been restyled and the “DS Automobiles” name is now wide lettered on the rear, adding a premium touch…

Our test car, in Opera trim and painted in a very fitting Eclipse Blue, had 20 inch “Tokio” alloys, which suited the car fine.

Interior with panache

We absolutely loved the styling and finish of dashboard and interior. The commands for the windows are neatly lined up on the centre console, are uniquely elegant and at the same time very ergonomic indeed. The central 12 inch instrument panel is intuitive to use and can be totally personalized.

We also loved its graphics, and the sound volume control in its center, a finely chiseled tube which one rolls up and down, marvelously simple and ergonomic. Of course we loved the clock in the centre of the dashboard. All round visibility is also greatly en enhanced by new high-resolution digital cameras. We also loved the comfortable seats, which have also – noblesse oblige – a high quality Nappa leather upholstery inspired by the metal bracelet of a luxury watch.

Also the steering wheel has the unique “feel” which custom made leather stitching offers, and adds to the overall sense of refinement this DS 7 evokes. We also loved the superb Focal Electra sound system.

Comfort

The DS 7 has standard a formidable camera controlled damping system, called DS ACTIVE SCAN SUSPENSION. It has to be experienced to be believed. Electronics make it possible. Indeed, the camera scans the road surface ahead, and then adjusts each wheel independently to deliver this unique “carpet” ride. We just loved it, and it makes this DS 7 really stand out.

We left the drive mode throughout the test mostly in “comfort” mode, and it was a dream to drive the DS 7 like this. This comfortable setup does not impair handling, and indeed you can drive this DS 7 in a spirited manner over winding roads. Stability and surefootedness in the wet is also beyond reproach.

Sound insulation at speed is also top notch, and this makes the DS 7 a true “grande routière”. Wind noise is also absent, and motorway cruising with the DS 7 is literally an undisturbed pleasure. It remains completely smooth and silent at speed, and it is rather easy to surpass the speed limits, so one is well advised to use the cruise control on motorway journeys.

Performance

The DS 7 “E-Tense” we tested was the 225 HP version, which has a 180 HP 1,6 litre petrol engine driving the front wheels through an 8 speed automatic, as well as a 110 HP electric motor. A very smooth combination, with imperceptible transitions from combustion to E-power, offering the delightful feel of E-power in urban traffic, and a smooth power flow of the petrol engine on the open road.

Of course, plug-in hybrids need to be charged frequently to enjoy this (urban) electric propulsion, good for the environment and your car loving heart. The cost of this depends greatly on your charging situation, public charging stations tend to become rather expensive, and this rather sooner than later. The battery is new, with a 14.2 kWh capacity. This means that you can charge it in about 2 hours on a 7.4 kW charger. The range is – according to WLTP AER combined – a good 65 km. Acceleration is of course excellent with all this pulling power. The petrol engine is rather sporting when more power is called for, but otherwise is almost inaudible. The DS 7 accelerates from 0 to 100 km/h is 8,9 seconds, the top speed is an impressive 225 km/h.

Economy

This is the thing with plug-in hybrids. The E-power possibility distorts the consumption figures of course, and they can be seen as largely theoretical, but then again, they form a basis of comparison. The DS 7 225 HP E-tense has officially 28 g/km of CO2 emissions and the fuel consumption is homologated at 1,2 litre/100 km.

 When the battery is flat, then the real life petrol consumption becomes important. Much – if not everything -depends here on how you drive. We achieved a consumption between 7 and 8 litres/100 km, adopting a fluent, anticipative driving style with nevertheless a lot of urban traffic included. One should always keep in mind that this is a 1,7 tonne SUV, and there is no escape from the laws of physics…

Practical

The DS 7 offers a good array of electronic driving assistance systems; of course one can also enjoy Apple Car Play. Our test car was also equipped with DS Drive Assist, an adaptive cruise control with stop and start without driver intervention. The DS 7 has ample room for five, boot space is also adequate with a volume of 555/1712 litres. The petrol tank is rather small with 42 litres, reminding you to recharge the battery of your plug-in Hybrid. The DS 7 is also a fairly good tow car, with 750 kg weight allowed unbraked, and 1275 kg braked.

Conclusion

The DS 7 appeals to customers who are looking for refinement, elegance and individuality when it comes to choosing a car. They also get a good portion of “savoir faire” Français, the Gallic way of doing things, and this makes a DS automobile really stand out. Then there is the fabulous comfort of this DS7, which is also unique in its segment. Performance and economy also tick all the boxes, and the plug-in hybrid layout gives you all the liberty of movement one could wish for in our Europe where the E-energy providers are hardly certain that they can supply enough electricity to cope with a fast transition the coming years towards full EV, and the availability of charging points still needs a massive effort from the EU member states, except the Netherlands…

Hans Knol ten Bensel

We drove the Nissan Ariya : a noble e-beauty

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We all know, EV’s offer refinement. Some also offer roominess and the stance of a big SUV. Nissan decided to take things a step further: they also offer pure beauty.

Indeed, the designers of the Ariya surpassed themselves: they transformed the clunky dimensions of a SUv into fluid lines, which are sleek, well proportioned and completely natural. If you look at this car, the volumes, shapes and lines are completely logical, achieving an unsurpassed purity which seduces the viewer at first hand. Nissan calls its design language “Timeless Japanese Futurism”; it certainly is. 

The interior breathes the same logical simplicity, underlined by a judicious choice of noble materials. The climate controls and the drive mode together with other essential functions on the console are – noblesse oblige in these modern times – haptic with a very positive feel. The styling of the dashboard is beautifully clean, the seats and steering wheel are electrically adjustable and soon an ideal seating position is found. One feels immediately totally at home in this Ariya, everything is totally self explaining what the commands are concerned, and a “Zen” feeling pervades you even before you have pressed the starting button.

The instrumentation has different modes and readings, you can have nice round dials if you want, the layout and functions of the touchscreen is top notch, with the “camera” functionality well placed in the top left of the screen, easy to push when you enter a tight garage entry for instance with your big Ariya. In the centre of the dashboard is an electric deploy-able tray, which is opened with one of the haptic buttons on the console.

Driving

The Ariya is of course completely silent and smooth, and one has the choice between three driving modes, eco, standard and sport. For our test, we left it mostly on standard mode, but we always used the clever e-pedal mode, which lets you, after having learned it a bit, drive with anticipation using almost no brakes. Lifting the throttle puts the electric motor in regeneration mode. You cannot completely stop the Ariya without applying the brakes however, which is actually a good thing, as you can approach the traffic light smoothly, slightly creeping and accelerate immediately again away when it turns green. It adds to driving smoothness, and smooth driving is actually what EV’s are all about. Always remember that you are driving a two tonne car, which needs to be accelerated and stopped, and this is costing much energy indeed. If you want to reach easily the official driving range of your EV, drive it smoothly in town, avoid any brisk accelerations, which disturb the “Zen” feeling of the car anyway and hardly impresses any girl above 10 years of age, just enjoy the music AND the journey. There was a 10 speaker BOSE system in our Ariya, together with a DAB radio. You can imagine how we felt in this Ariya…

It rewards you with consumption figures as low as 9 (yes nine) kWh. This was reached on a urban stretch of 2 km with FOUR traffic lights. (!) Over the test, we reached without effort a driving range of well over 500 kms. We mention here that our test car came with the 87 kWh battery pack. Reaching this range supposes of course you also have to take it easy also on the open road. Settle for a cruising speed of 95-100 km/h, just a bit faster than the trucks. You have a wonderful, silent, relaxing voyage. Yes, we know, the charging situation in our country is still abysmal. So for the time being, be easy on the throttle, and by the way, aren’t we environmentally conscious?

You can charge it up to maximum 130 kW DC. Charging times than dwindle, in 35 minutes you can charge for a distance from 44 to 348 km or let’s say, from 10 to 80 % capacity.

Performance

Let’s first point out that the Ariya is available in three versions (Ariya 2WD 63kWh, Ariya 2WD 87kWh, Ariya e-4ORCE AWD 87kWh). With performance to match… For the 178 kW (242PS) 2WD version, acceleration from 0 to 100 km/h is in 7,6 seconds, top speed being limited at 160 km/h. Largely sufficient for any needs!  

Handling and comfort

The suspension is not too firm, with the suspension being a bit noisy on bumps and ridges, with a responsive and precise steering. Road noise is very well suppressed; the Ariya is very silent at speed. The Arya is quite engaging to drive at speed on winding roads, there is hardly any body roll. So yes, (sporting) driving pleasure is certainly to be had!

Just note here that the the Ariya is built on the all-new Alliance-developed CMF-EV platform that’s optimised to deliver unparalleled performance. Suspension in the front consists of independent MacPherson struts, in the rear there is an independent mulit-link setup.

Let’s talk about visibility. The visibility up front is excellent. The C pillar is a bit wide, so it obstructs the three quarter rear view somewhat. Rear visibility is also further enhanced by the built in camera in the rear view mirror. The camera’s give also an excellent 360° surround view

Practicality

There is good storage space in the Ariya, and indeed, the car comfortably seats five. With enough legroom in the back and no transmission tunnel, the third passenger sits comfortably too. One even gets heated seats in the back and the obvious USB sockets of course. The boot capacity is 466 litres, which is not enormous. There is no front boot space either. But the boot cover can be stored underneath the floor when you need more space and put the rear seats down. If you want to tow things up to 1500 kilos, you need the 4WD version, the Ariya with front wheel drive will only pull a good 750 kilos.

Luxurious

The Ariya is very well equipped. The Evolve version we drove featured a panoramic retracting sunroof, Intelligent Rear View Mirror, head-up display, power-adjustable center console and steering column, Digital Audio Broadcasting (DAB) radio, Bose 10-speaker stereo and temperature-controlled front seats.  We liked the Intelligent Rear View Mirror, indeed, a special camera in the rear view mirror lets you “see through” the third passenger on the back seat… The center console can also be moved fore and aft electrically, which we liked very much and let you really settle in comfortably.

Conclusion

A beauty, which also gives you the ultimate “Zen” driving feeling, with its clean interior, its superb commands, excellent sound insulation, roominess and good comfort. Add to this the good, predictable handling and practicality, leaving the excellent range as a last, very decisive argument too take a good look at this Ariya. It will brighten up your motoring life…

Hans Knol ten Bensel

Volkswagen takes a bold step towards the affordable EV for the masses with its ID.2all* concept car.

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It’s coming: Volkswagen brought us a first glimpse of an all-electric Volkswagen costing less than 25,000 euros with their “ID. 2all” concept vehicle.

It is of course front-wheel drive, range of up to 450 kilometres, innovative technological features such as Travel Assist, IQ.LIGHT or Electric Vehicle Route Planner and a new Volkswagen design language.

Technical buffs are interested to know that this new “E”VW for the masses will be based on the MEB Entry platform and is one of ten(!) new electric models that Volkswagen will launch by 2026.

In my modest opinion, VW takes here a formidable and bold gamble… will the European car markets (and more specifically its electric infrastructure) be ready for this?

Read further about this “milestone” E-VW…it is sooo interesting and will be a harbinger for things to come!  

Hans Knol ten Bensel

VW’s goals and ambitions with this new true “E”-VW…

It is certain that VW wants the wider public to again fall in love with its cars: Thomas Schäfer, CEO of Volkswagen Passenger Cars stated it clearly: “We are transforming the company rapidly and fundamentally – with the clear objective of making Volkswagen a genuine Love Brand.”

The concept of “Wertarbeit”, a concept so beloved by the Germans, which can be freely translated to “Quality work which creates value”, is also not lost in the boardroom and lobby’s of Volkswagen. Imelda Labbé, Member of the Brand Board of Management for Sales, Marketing and Aftersales, stated it clearly: “We are transferring the typical Volkswagen virtues to the new world of mobility: top quality and workmanship, outstanding software and digital services with genuine added value.”

Mechanical perfection and reliability is therefore of prime importance, and so VW adops well-tried solutions, present in the MEB platform, which by the way uses also all the automated product processes which are already well in place.

Kai Grünitz, Member of the Brand Board of Management responsible for Development, states it for us: “The ID. 2all will be the first MEB vehicle with front-wheel drive. We are exploiting the great flexibility offered by our modular electric drive (MEB) platform and will set new standards in terms of technology and everyday usability with the MEB Entry platform.”

This VW will also certainly be no sluggard: It has a powerful electric drive motor with an output of 166 kW / 226 PS and will have a calculated WLTP range of up to 450 kilometres.

A new design…

The ID. 2all concept vehicle was designed by Andreas Mindt, who took over as the new Head of Volkswagen Design on 1 February 2023. Volkswagen is in his blood, as his father was a designer in Wolfsburg before him. Andreas Mindt joined Volkswagen in 1996 after studying design. He created bestsellers such as the first Tiguan and the seventh-generation Golf. In 2014, he moved to Audi in Ingolstadt as Head of Exterior Design.

The next step followed in 2021 when Mindt became Director of Design at Bentley in Crewe, England. However, he has always maintained his close ties to Volkswagen and continues to be the proud owner of a Beetle. Andreas Mindt on his first project as Volkswagen Head of Design: “We are transferring the DNA of our icons into the future. The ID. 2all is therefore also homage to the Beetle, Golf and Polo.”

Andreas Mindt has developed a new Volkswagen design strategy – one that will ensure the brand’s DNA remains clearly recognisable in the future. Mindt: “I am focusing on three main pillars: stability, likeability and excitement.”

“The most important value for Volkswagen design is stability,” says Andreas Mindt. This includes value stability, stability of form, reliability and recognisability. “A second core element of the brand is likeability,” explains the designer. The Beetle, Volkswagen bus, new Beetle and ID. Buzz clearly demonstrate this. “Stability and likeability – we have to achieve these two values in every respect.” But there is much more to a successful Volkswagen than that: “We also want to create excitement in our customers.” For example, with added dynamics, improved operability or the classic “form follows function” of an ID. Buzz or Golf. Technologies, forms and concepts are what make a Volkswagen desirable. Stability, likeability and excitement are typical characteristics of the Volkswagen design, the Volkswagen feeling. Mindt assigns three design elements to each of these three values. They are all reflected in the ID. 2all.

I was happy to read Mindt’s comments on design, which I have repeated time and again in my guide tours at Audi Brussels: Automotive design is an art form, but there are still clear laws that apply – such as the golden ratio. I couldn’t agree more with Andreas Mindt: “Likeability is created by the golden ratio. This is quite simply the ratio of three fifths to two fifths.” Leonardo da Vinci already followed this geometrical principle in works such as the Mona Lisa. The designer continues: “The feature line running below the window shoulder is located on exactly the golden ratio line of the ID. 2all. Both the Beetle and Golf also always followed the principle of the golden ratio.” People perceive this division created by nature as being pleasant and likeable.

Easy to use…

VW has learned from the usability mishaps in the commands of the early ID’s. VW now calls it ‘self-explanatory operation’. The touch display (diagonal: 32.7 cm / 12.9 inches) of the infotainment system has a new menu structure. Below this there is a newly developed, separate air conditioning control panel. Other vehicle functions are operated by means of a menu control in the centre console, which can also be used to change the look of the digital instruments. The new multifunction steering wheel is designed to be clear and self-explanatory – two thumbwheels on the left and right and two buttons each, and nothing else.

Charged to 80 per cent in less than 20 minutes…

The battery permits a calculated WLTP range of up to 450 kilometres. At DC quick-charging stations, the battery can be charged from 10 to 80 per cent in 20 minutes.

Provided we find these stations! In our country, the situation is still abysmal what these quick charging stations is concerned. Take Fastned: when I want for instance to drive from Antwerp to Knokke, I need to have enough range to make the 210 km trip back and forth to Antwerp, and to make things even worse, there is no Fastned charging station in the whole Antwerp region so far, and NONE in Knokke… so I would have to go towards Brussels in Steenokkerzeel, about 43,7 km from Antwerp, to find one… ridiculous isn’t it? I need at least 260 km range for the trip! To avoid any misunderstandings, we looked here only for Fastned charging stations. There are of course some other 4 to 38 kW charging stations, but any of the apps to find chanrging stations do NOT show whether you can use your bank card or not. At more than 90 %, it is not possible…

Back to our concept car…

Of course, this VW accelerates like a bullet: 0 to 100 km/h in less than 7 seconds. Its top speed is limited to 160 km/h.

A bold step for Volkswagen, but a very logical one if you take a look at its strategy. Soon, we will live in (very) different times…

Hans Knol ten Bensel

We spoke with Béatrice Foucher, Brand Chief Executive Officer of DS Automobiles…

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We met already Mme Béatrice Foucher at the presentation of the DS 4 last year in Chantilly, where she presented the strategy of DS Autombiles at the “DS Week” event…

DS Automobiles is carving a fine niche for itself in the premium segment. Your servant appreciates the refinement, comfort and last but not least the style of these fine DS automobiles. You can understand that we were delighted to meet Mme Béatrice Foucher at the presentation of the DS 4 in the “DS week” last year in Chantilly. Then, the entire press presentation of this noble automobile was in line with its qualities: we were not only able to meet Mme Béatrice Foucher personally at dinner, together with the communications people of the brand at lunch, we also had interesting workshops with the designers, engineers and last but not least the craftsmen and artists who make the DS 4 into the hand made four wheeled gem it is. You can read more about this event in our columns, see https://autoprova.be/2021/09/05/we-had-a-first-drive-with-the-elegant-ds-4-the-electrified-future-has-arrived-at-ds-automobiles/

At the Brussels Salon this year, we were again invited to have an interview with her. Just read further…

Hans Knol ten Bensel

A prototype of the DS 4 was displayed in Chantilly, symbol indeed of French “Savoir faire”…

HKtb: I have to congratulate you on your client approach and your philosophy to extend the refinement of your cars, not only in its external styling, but also in the interior.

BF: Indeed, that is our “raison d’être”, it is a combination of technology and the French “savoir faire” or know-how. Indeed, after having admired the exterior, customers must open the door of our cars, like for instance the DS4, see the new leather, the new solutions in the interior we developed in the DS3, the new DS7. From the next year onwards, we are going to create what we call collections, like there exist in the world of fashion.

The stunning interior of the DS prototype seen last year in Chantilly. Look at the contours and wood lined finish of the seats. A harbinger of things to come?

HKtB: We see here on the Salon, the very stylish DS E-Tense Performance 600 kW prototype, are there details of this car we will see in the production models?

BF: This will be more for the exterior than the interior, its bodywork lines which will be seen on our cars from 2024 onwards.(See our photo below of this prototype)

HKtB: But you emphasize the “savoir faire” Français, the French art of life…in automotive mobility.

BF: Indeed, that’s it. This lies in the materials we use, the art of treating them and producing exquisite textures. The French know-how in terms of stock market value lies now in the companies producing luxury goods, who have an established international reputation. This know-how is internationally recognized and appreciated, and this we put into our cars. Indeed, we see the car as a part of the interior one lives in, a part of one’s private home, and so the satisfaction and the reason people buy our cars is this choice of materials which appeals to them.

The reasons why our clients buy a DS is first of all the design, both as well exterior as interior, as this is a car which tells something about them. The second element is the elegance and the luxury and last but not least, the comfort. These are the three aspects which make people purchase a DS. The level of satisfaction is very high; clients are very pleased with their choice.

HKtB: Are your clients mostly women?

BF: No! When we look at the statistics, we have the same share of male clients than the other premium brands, even for the DS3, which appeals only slightly more to women. The reason why our clients buy a DS is because it’s a French premium brand, they like a different car in this premium segment, and indeed, the (male) clients show the car to their spouses, they enter the car, and they fall for it. So indeed we have a female clientele “on the second row”, they have a strong influence in the choice of the car which doesn’t show in the statistics.

HKtB: When cars are too feminine, women (and men) don’t necessarily buy it…

BF: Indeed, but as soon as the cars embody a social statement, as premium cars do, the (sexual) codes are not important. We put forward the codes of “savoir faire” Français, of luxury, of refinement, which appeals to both men and women.

HKtB: Indeed, a Cartier watch also appeals to men…

HKtB: The successes of your involvement in the Formula E racing does not really translate into the image of the brand…it did not create the “Audi” effect.

BF:  You mentioned Audi. Now their Quattro was a car entering in rallies with iconic figures behind the wheel. Rallies are very popular. We are a young brand, dating from 2014, we chose the Formula E because it tells the story of our brand, with its fast and early move towards electrification. Formula E is not as popular as F1 for example, but it is iconic and indeed quite amusing and interesting.

I mention also here that the DS 7 360 or the DS9 is built by the DS Performance team. This means that besides the drivetrain which is shared with Peugeot, everything else is specific, it has a unique “feel” on the road and offers an exceptional handling. We also optimized the regeneration also on this car, which clients consider important. But indeed, we don’t have decades of sporting history to tell here…

HKtb:  Also the typical DS client is not the one who drives (very) fast or seeks the ultimate in performance…

BF: Indeed, this is what we want, and that’s the reason why we call it also “the art of the voyage”. The quality of the time you spend in the car is important. The satisfaction enjoying the comfort of a car being surrounded by noble materials. Of course, you have not less than 360 HP. I can use them if I want it, but what is offered here with this car to me is comfort and refinement. One has more than enough power at hand, but it is not an issue.

HKtb: Are your clients young, and is connectivity important for them?

BF: Our clients are not young, which is the case for all premium brands, if one looks at the B to C statistics, they are between 58 and 60 years old, the B to B is younger, from 45 to 50 years, let’s say. Everybody wants to be seen as an amateur of technology, being a “technophile”, because one thinks that if you don’t love technology, you are missing out. So everyone wants a car which is up to this. It is a social statement of modernity. I tell to my teams, the value of a car is nowadays 50 % hardware and 50 % software.

HKtB: This digitalization takes still further steps, like is shown by BMW with its “Neue Klasse” with screen wide displays and dashboard instrumentation and touch knobs and buttons reduced to the minimum, as the underlying digital menus are doing the rest.

BF: Our philosophy is very clear and we showed it also on our concept car, it is to say that what makes the value of our cars is that when you open the door, you have the impression to enter in a Bugatti. We have refinement, savoir faire, and this we want to stress even more in the future. Of course we consider also the increasing digital infotainment needs, as a modernist social statement, but we want this digital element to disappear when the client wishes so. If you enter the car, there is nothing on the screen. Only when you put the contact, the screen appears. That is our philosophy and our goal. Because at a certain point, showing a plethora of screens is not premium. The faculty of having the information appear and again discreetly disappear is premium. This is the direction in which we work. Of course, we need the technology to make this happen.

HKtb: What I would also look for in future DS automobiles is incredible sound…

BF: We made a partnership with Focal, installed in our higher equipment versions like the Rivoli line, which reaches already very good sound quality… of course we have now more silent, electrified or fully electrified cars, which makes this even more important. Everybody works on this, and we also work with partners who have built an enviable reputation in pure sound management. You will see more in the future…

HKtb: When I travel on a motorway, in a certain region, I would like to tune in on my sound system for cultural, historic or general information about where I travel.

BF: This fits in our philosophy of cultivating “the art of the voyage”, and this is also want the digitalization to bring us. My name I Beatrice, and I want to know about the culture, or art places to visit in the region or city where I travel. This is what connectivity should give me.  

 HKtb: I thank you for this interview.   

Hans Knol ten Bensel