“On BEV-mobility In the B segment, we will indeed be the spearhead for the Stellantis Group.“

On the recently held Stellantis  Press conference where it unfolded its strategy, results and future plans for its brands, we had the opportunity to talk with the leading managers of the several brands. As Citroën is the linchpin of the group in terms of European volume sales, we were keen to talk with Pierre Voineau, more specifically about a very important EV for Citroën, the new ë-C3.

Just read on…

 Hans Knol ten Bensel

HKTB: The new electric C3 will be a very important car for Citroën on our market…

PV: Indeed, it is the most important model launch for the Citroën brand over the last decade. Of course, the C3 is the most popular car here in Belgium, and has been already over the last few years. We also want to revolutionize the EV market with this car, making it accessible for everybody and at the same time producing the car in Europe…

We are at the crossroads of a decisive moment both for the Citroën brand as well as the car market in general.  

HKTB: For you it is also a mini-SUV, the C3 has grown taller…

PV: Indeed, we have injected the DNA of an SUV into the well known C3, but we did not make the car any longer or wider. This was very important. The car does not take up more room on the road than the present C3, just by a few centimeters at most. But we heightened the ground clearance of the car by 3 centimeters, and raised the roof line considerably with 10 centimeters. The passengers sit higher and indeed the front end is more imposing with a styling reminiscent of the OLI prototype you saw in Paris. The OLI embodies the strategy of the brand in terms of the total technical concept and styling in the long term, but indeed, some elements are already incorporated in this new C3.

HKTB: Which extra market segments or client groups do you want to attract besides the existing Citroën buyers?

PV: We will not in the first instance attract other client groups. It is rather the mobility itself which changes. With this, the needs of our existing client base also evolve. Now the need arises for cheap EV mobility, and we respond to that.

HKTB: The problem for you as a brand and certainly for a big automotive group like Stellantis is that the public charging infrastructure is still insufficient to meet all the mobility requirements. What do you put forward strategically here as a brand and a large group?

PV: We have Free2move eSolutions within the Stellantis group, which accompanies the client from A to Z in purchasing and installing his home charging point. When the client is in a particular situation and has no home or office charging point, or otherwise, it is good to know that in the spring we will also offer a thermal version of the C3.

Having said this, we will also have a special application, called e-ROUTES, on our electric C3. The route planner knows how many kilometers you need to travel, it will calculate a stop at say 20 % of the battery left, indicating the position of a charging point and also whether this charging point is available. It will indicate the recharging time needed, depending on the power of the charging station. One can charge up to 100 kW by the way. This will give the customer peace of mind when traveling over longer distances. With a battery of 44 kW and a range of some 320 kilometers one responds to almost all needs. On average, customers don’t travel more than 80 km per day.

Note from the editor: This new app, developed by Free2move Charge, is a trip planner that utilizes real-time data from the car and charging points on the driver’s planned route. e-ROUTES is available via an exclusive smartphone app. It is compatible with Apple CarPlay and Android Auto. To access e-ROUTES services, customers will need to use their MyCitroën account, either through the app on their smartphone or the car’s touchscreen, using the mirroring function.

HKTB: EV driving also needs a different state of mind and driving style…

PV: Indeed, one will embrace a different, anticipative, more leisurely and “zen” driving style… What’s more, we focus at Citroën also on comfort: the new electric C3 has a so-called Progressive Hydraulic Cushions® suspension, ensuring that you enjoy the legendary ‘magic carpet ride’ feeling of comfort on the road, thanks to the use of progressive Hydraulic bump stops.

Note from the editor: Two stops are used on each corner of the vehicle in conjunction with the shock absorber and spring instead of mechanical stops – one for compression the other for decompression.  

PV: We also have a manual airco on all the equipment versions of the C3, including a rear-end sensor. This combination of e-refinement with comfort and lavish standard equipment has great appeal and indeed the European wide orders for the new car at the end of December last year amounted to not less than 20,000. This year, we have chalked up already 1,000 orders in Belgium only. On BEV-mobility In the B segment, we will indeed be the spearhead for the Stellantis Group.

PV: I would like to comment also a bit more on the interior of the C3. Just look at the display. It reflects vehicle information onto a glossy black section between the top of the dash panel and the bottom of the windscreen. This smart solution ensures there is no duplication of information as there would traditionally be between a Head Up Display system and instrument cluster, and ensures drivers can easily access all the key information they need without taking their eyes off the road. The new multi-function steering wheel is also smaller, and so does not obstruct the head-up display.

Owners of the ‘You’ model have as standard equipment the ‘My Citroen Play with Smartphone Station’ dedicated App to access music, radio, calls and navigation via their own device.

HKTB: The clever use of the smartphone was also a solution found on the OLI prototype… actually, this C3 has everything of a compact “grande routière”…

PV: Indeed, as said, standard on ‘You’ models and features a built-in smartphone holder that allows drivers to ‘dock’ their device and auto launch the dedicated new App using NFC (Near Field Communication) wireless technology. Via this app, owners use their device to access shortcuts to Phone, Radio, Navigation and Music App services. The ë-C3’s steering wheel controls ensure drivers keep their hands on the wheel, and the ‘Home’ button makes it easy to navigate back to the homepage of the App.     

Indeed, she has everything of a “petite grande”…

HKTB I thank you for this interview.

Hans Knol ten Bensel