Stellantis Belux Press Conference: news from Opel and Peugeot in 2022…

In this third episode of our report we tell you more about what to expect in the coming year from Opel and Peugeot in the coming year… 

Wim Verloy, Press Officer at Stellantis, told us more about these two brands. First of all, Opel is embarking on an impressive electrification programme, and indeed, faithful readers have now already noticed that Opel is converting the Citroën and Peugeot LCV-s for hydrogen propulsion, so alternative and “green” energy use is no empty word for them. What’s more, their technological know-how in this field must be considerable indeed… 

This year, Opel has 9 electrified models in its range, including a fully electrified LCV range. You could read already here about the first fuel cell version of the Vivaro. Opel also launched this year the e-Rally Cup, world’s first electric rally one make Cup. 

In 2024, 100% of the Opel portfolio will be fully electrified, in 2028 Opel will go purely electric in Europe. 

The stylish Astra and its elegant Tourer version will be valuable trump cards in the coming year. 

Peugeot has been working on its new brand identity, and its new logo is – as they call it – a “symbol of power and desire.” Peugeot indeed wants its brand to be more upmarket, and in terms of styling and panache, they are certainly succeeding. 

It focuses also on an enhanced customer experience, and wants the time behind the wheel of a Peugeot to be quality time for the customer. 

This year, not less than 70% of all the Peugeot models are electrified in Europe. The new 308 impresses also with clean styling, and a lot has been done to make the cockpit and dashboard effortlessly informative and ergonomic. 

Fuelled with the punch of electric power comes for Peugeot also a “neo-performance” range, and last but not least Peugeot will enter the world of electric endurance and long-distance racing… 

Your servant is also intrigued about the efforts Stellantis as a group is making towards battery production and its future development, and will bring a special report about this subject soon.

Stay tuned!   

Hans Knol ten Bensel 

Stellantis Belux holds annual press conference: The merger is successfully settled in Belgium, and the group is investing further in electrification and software for a promising future… 

Stellantis Belux CEO Stéphane Lévi

We attended a very interesting presentation by Stellantis Belux CEO Stéphane Lévi, last but not least about Stellantis Belux itself. We start with this topic in this report. 

But of course, the future of the Stellantis Group holds many different interesting aspects, and this will be covered in further reports. Just stay tuned! 

Hans Knol ten Bensel  

The merger between FCA and PSA leading to the birth of the Stellantis group has been very well managed in Belgium, and is now properly settled indeed. 

Mr. Lévi explained that it was a very good strategic decision to bring the different brands with their respective departments as soon as possible under one single roof, notably at the premises at the Avenue de Bourget in Brussels. Indeed the implementation of Stellantis Belux in this “Stellantis House” in Evere took merely three months after the merger, which was done in January 2021. The organisation of Stellantis Belux was finalised in July this year.  20 % of the employees working in Stellantis Belux have now taken a new position within this organisation. 

“It is important that the staff also feels physically that they belong to one family, and are able to interact and meet on one single work and office space”, stated Mr. Lévi. 

“The staff of the several brands immediately started to figure out not why, but concentrated rather on how they would work together”, he concluded.

New working spaces are being finalised at Stellantis House to adapt to the changing working conditions brought about by the Corona pandemic. 

Strong market position… and investing in the future. 

Stellantis Belux has an enviable market position in Belgium and Luxembourg with a market share of 23,07 %. 

The Stellantis Group is further focused on investing in new technologies: the planned total investment in electrification and software will exceed 30 billion € between 2021 and 2025. 

Stellantis targets to continue to be 30 % more efficient than the industry. This figure is based on the simple aggregation of capital expenditure and R & D spent by PSA and FCA, as a percentage of industrial revenues; this is then compared to the average of 6 large OEM competitors over the period  2017-2020. 

A further EV model offensive in 2022…

EV launches were 11 models in 2021, and this will be not less than 22 models in 2022… 

It expects also its LEV mix to grow fast. For Europe, it forecasts the LEV share of total passenger car and LCV sales to rise from 14 to not less than 70 %, for the US market, the corresponding figures would be a rise from 4 % to 40 %. 

Earlier this month, actually on December 7, Stellantis announced that it targets about  € 20 Billion in Incremental Annual Revenues by 2030 Driven by Software-Enabled Vehicles. 

Indeed, it mapped out its software strategy to deploy next-generation tech platforms, building on existing connected vehicle capabilities to transform how customers interact with their vehicles, and to generate approximately €20 billion in incremental annual revenues by 2030.

This transformation will move Stellantis’ vehicles from today’s dedicated electronic architectures to an open software-defined platform that seamlessly integrates with customers’ digital lives. It greatly expands the options customers have to add innovative features and services via regular over-the-air (OTA) updates keeping vehicles fresh, exciting and updated years after they have been built.

We will come in detail back on this in a special report later. In the next report about this press conference we will focus on further presentations on what the different Stellantis brands will have in store for 2022… 

Hans Knol ten Bensel