Stellantis brand strategy – Autoprova

In this third episode of our report we tell you more about what to expect in the coming year from Opel and Peugeot in the coming year…

Wim Verloy, Press Officer at Stellantis, told us more about these two brands. First of all, Opel is embarking on an impressive electrification programme, and indeed, faithful readers have now already noticed that Opel is converting the Citroën and Peugeot LCV-s for hydrogen propulsion, so alternative and “green” energy use is no empty word for them. What’s more, their technological know-how in this field must be considerable indeed…

This year, Opel has 9 electrified models in its range, including a fully electrified LCV range. You could read already here about the first fuel cell version of the Vivaro. Opel also launched this year the e-Rally Cup, world’s first electric rally one make Cup.

In 2024, 100% of the Opel portfolio will be fully electrified, in 2028 Opel will go purely electric in Europe.

The stylish Astra and its elegant Tourer version will be valuable trump cards in the coming year.

Peugeot has been working on its new brand identity, and its new logo is – as they call it – a “symbol of power and desire.” Peugeot indeed wants its brand to be more upmarket, and in terms of styling and panache, they are certainly succeeding.

It focuses also on an enhanced customer experience, and wants the time behind the wheel of a Peugeot to be quality time for the customer.

This year, not less than 70% of all the Peugeot models are electrified in Europe. The new 308 impresses also with clean styling, and a lot has been done to make the cockpit and dashboard effortlessly informative and ergonomic.

Fuelled with the punch of electric power comes for Peugeot also a “neo-performance” range, and last but not least Peugeot will enter the world of electric endurance and long-distance racing…

Your servant is also intrigued about the efforts Stellantis as a group is making towards battery production and its future development, and will bring a special report about this subject soon.

Stay tuned!

Hans Knol ten Bensel

Dominique Fontignies, PR & Communications Director, highlighted the news we can expect the coming year from Alfa Romeo, Citroën, DS Automobiles, Fiat and Jeep.

Here follows, dear reader, the second part of the interesting press conference held by Stellantis Belux. Dominique Fontignies, PR & Communications Director, highlighted the news we can expect the coming year from Alfa Romeo, Citroën, DS Automobiles, Fiat and Jeep.

Alfa Romeo will launch in the spring and autumn respectively the MHEV and PHEV versions of the beautiful Tonale, Citroën has a strong market position with its C4, also in the EV version, and has not to forget the Ami and the ë-Berlingo in its model range.

The stylish C5 X

The new flagship, the C5 X, will certainly also make its mark the coming year. DS Automobiles will also surprise with a new model in March. It has exceptional products which breathe French “Savoir Faire” and provide a unique customer experience.

DS Automobiles is the CO2 champion among the multi-energy brands, and last but not least has been two-time Formula E world champion.

In 2022-23 it will increase its electrified mix and consolidate its leadership, leveraging on the E-Tense line-up.

In 2024 it will launch only BEV cars, and in Europe it will sell exclusively electrified automobiles.

Fiat is the #1 volume brand of Stellantis, and caught the spotlights this year with its “roof garden” or the “Pista 500” on the top floor of the iconic former Lignotto plant. It is the largest hanging garden in Europe…

It also opened in September the “Casa 500”, a museum dedicated to the Cinquecento, and it is more than a simple car museum. Casa 500 tells the future of the FIAT brand, starting from its roots; ones that are indeed the inspiration for the future. The common thread is the ‘metamorphosis’ of the FIAT 500 across its three generations, a model that has made history in the automotive industry and has always inspired new ways of thinking and living. An icon of our times whose evolution conveys the culture of a country and the history of its city.

Your servant will be very interested to see it, Corona pandemic permitting!

Fiat also entered a multi-year partnership with RED, a charity organization fighting against pandemics. Co-founder of RED is Bono, and he stated: “This partnership with FIAT, Jeep and RAM is a powerful shot in the arm for (RED)’s fight against pandemics and the complacency that fuels them.” He continued:” the New (500)RED they won’t even need petrol to do it. FIAT wants to be as green as they can while they’re going (RED) and that’s a reason to punch the air.” The whole RED range of Fiats will be launched in January next year.

Jeep continued in 2021 its electrification program with the Renegade, Compass, and this year also the Wrangler joined the 4xe range.

(Left to right) All-new 2022 Jeep® Grand Cherokee Trailhawk, 2022 Jeep® Grand Cherokee Trailhawk 4xe and Jeep Grand Cherokee Summit Reserve 4xe

There will be more electric models in 2022, with MHEV versions of the Renegade and the Compass, and of course a brand new Grand Cherokee 4xe.

In the next report of this press conference, we will tell you more about Opel and Peugeot.

Stay tuned!

Hans Knol ten Bensel

Tag: Stellantis brand strategy

Stellantis Belux Press Conference: news from Opel and Peugeot in 2022…

Stellantis Belux press conference: much news to be expected for 2022…