We attended a very interesting presentation by Stellantis Belux CEO Stéphane Lévi, last but not least about Stellantis Belux itself. We start with this topic in this report.
But of course, the future of the Stellantis Group holds many different interesting aspects, and this will be covered in further reports. Just stay tuned!
Hans Knol ten Bensel
The merger between FCA and PSA leading to the birth of the Stellantis group has been very well managed in Belgium, and is now properly settled indeed.
Mr. Lévi explained that it was a very good strategic decision to bring the different brands with their respective departments as soon as possible under one single roof, notably at the premises at the Avenue de Bourget in Brussels. Indeed the implementation of Stellantis Belux in this “Stellantis House” in Evere took merely three months after the merger, which was done in January 2021. The organisation of Stellantis Belux was finalised in July this year. 20 % of the employees working in Stellantis Belux have now taken a new position within this organisation.
“It is important that the staff also feels physically that they belong to one family, and are able to interact and meet on one single work and office space”, stated Mr. Lévi.
“The staff of the several brands immediately started to figure out not why, but concentrated rather on how they would work together”, he concluded.
New working spaces are being finalised at Stellantis House to adapt to the changing working conditions brought about by the Corona pandemic.
Strong market position… and investing in the future.
Stellantis Belux has an enviable market position in Belgium and Luxembourg with a market share of 23,07 %.
The Stellantis Group is further focused on investing in new technologies: the planned total investment in electrification and software will exceed 30 billion € between 2021 and 2025.
Stellantis targets to continue to be 30 % more efficient than the industry. This figure is based on the simple aggregation of capital expenditure and R & D spent by PSA and FCA, as a percentage of industrial revenues; this is then compared to the average of 6 large OEM competitors over the period 2017-2020.
EV launches were 11 models in 2021, and this will be not less than 22 models in 2022…
It expects also its LEV mix to grow fast. For Europe, it forecasts the LEV share of total passenger car and LCV sales to rise from 14 to not less than 70 %, for the US market, the corresponding figures would be a rise from 4 % to 40 %.
Earlier this month, actually on December 7, Stellantis announced that it targets about € 20 Billion in Incremental Annual Revenues by 2030 Driven by Software-Enabled Vehicles.
Indeed, it mapped out its software strategy to deploy next-generation tech platforms, building on existing connected vehicle capabilities to transform how customers interact with their vehicles, and to generate approximately €20 billion in incremental annual revenues by 2030.
This transformation will move Stellantis’ vehicles from today’s dedicated electronic architectures to an open software-defined platform that seamlessly integrates with customers’ digital lives. It greatly expands the options customers have to add innovative features and services via regular over-the-air (OTA) updates keeping vehicles fresh, exciting and updated years after they have been built.
We will come in detail back on this in a special report later. In the next report about this press conference we will focus on further presentations on what the different Stellantis brands will have in store for 2022…
Hans Knol ten Bensel