Alfa Romeo wants to build a top quality gem: the beautiful and striking Tonale, which will be Alfa’s first all electric vehicle. Beautiful it is, we sat personally behind the wheel of the clay model at the Centro Stile under the watchful eye of head of design Klaus Busse, and now Alfa also wants its finish and quality also to be legendary.

So the Alfa Romeo CEO Jean-Philippe Imparato and Alfa Romeo senior management met up recently with not less than 150 Italian and international suppliers at the G.B. Vico plant in Pomigliano d’Arco.

Alfa Romeo CEO Jean-Philippe Imparato seen here above…

Quality was on the agenda, and virtually only that.

Having specifically focused on this goal ever since his appointment, new CEO Imparato has taken part in monthly meetings at the Pomigliano and Cassino plants.

And Again at the meeting – with about 60 suppliers in attendance and others linked up by a livestream – he strongly reiterated that quality is a major priority. The goal is excellence.

“To achieve it, Imparato told, the starting point is the selection of materials. Our suppliers, the companions on a journey the destination of which is the brand’s first electrified car, embodying Alfa Romeo’s DNA with the highest quality standards.

Joining the CEO at the meeting were the Stellantis Chief Customer Experience Officer, Richard Schwartzwald, and the plant manager, Alessio Leonardi.

During the meeting, the project targets were shared with the suppliers, considered fundamental stakeholders in the achievement of the qualitative objectives set.

If you are eager to see, drive and make this car your own, we tell you here that the Tonale will be marketed in Europe from June 2022 onwards… we will keep you posted on the further developments concerning this masterful Alfa, stay tuned on these columns!

Hans Knol ten Bensel