BMW driving art is again to be seen in the capital of Europe: In its flagship Brand Store, BMW organizes until June 1 an Art & Design Expo. The 18th BMW Art Car, a BMW M6 GT3 with multimedia design, has been created by the Chinese female artist Cao Fei, is the focus point of this show. It is even to be enjoyed and admired with the use of an app bringing the car to you on your smartphone with enhanced reality. A stunning experience, of which we show here some photos, but which has to be seen to be believed.
Hans Knol ten Bensel
This virtual animation is also created by the artist, and forms an integral part of the car. “We are now entering a new era where the mind can steer objects directly and thoughts can be transferred, like unmanned controls and artificial intelligence.” comments Cao Fei.
The work of Cao Fei illustrates the fast and stunning changes in China and its society. With her BMW Art Car she spans a road which stretches over thousands of years, honouring the spiritual wisdom of Asia, which now enters the third millennium with breathtaking speed. The film can of course also be viewed on YouTube, using the following link: https://www.youtube.com/watch?v=Y_GNSyeIpOY&feature=youtu.be.
The multimedia artist approaches the concept of a BMW Art Car in her own unique way, with which she builds a parallel universe.
Her work consists of three components: a video that focuses on the millennial time which a spiritual person travels through, augmented reality with colourful light particles (via a special app called BMW Art Car # 18) and the BMW M6 GT3 racer in the original colour carbon black.
As a tribute to the carbon fibre structure of the BMW M6 GT3 applies Cao Fei a lot of non-reflective black paint, which means the possibilities in the digital world are endlessly applicable.
The application of video and augmented reality creates an environment in which the BMW M6 GT3 plays an essential role. Cao Fei uses in her video spiritual movements that express themselves in colourful flashes of light.
When the app is used in the vicinity of the car, these light accents are transformed into an augmented reality installation that floats above and around the BMW M6 GT3. In this way, the viewer becomes interactively involved in the artwork.
Just download the app BMW ART CAR #18 on your mobile (IOS) device and follow the instructions on your screen.
The BMW Art Car Tradition runs back already decades… more about this in a special report!
Practical info:
The exhibition runs until May 31, at BMW Brand Store Brussels, Waterloolaan 23,24, 1000 Brussel
Admission free. Open from Monday to Saturday, from 10 AM until 18.30 PM. http://www.bmwbrandstore.brussels
