What is the most important desire for customers in the future of luxurious individual mobility?
Mercedes found out that today’s customers are increasingly viewing luxury through the lens of values and benefits that extend beyond physical experiences. They are seeking priceless commodities such as time and want to show responsibility with their choices.
As the leading luxury car brand, Mercedes-Benz is consistently driving the luxury experience to new levels. So it gives it new meaning for the electric and digital age – achieving more with less.
Driven by the innovative spirit firmly anchored in its brand DNA, and by its strategic goals of “Lead in electric” and “Lead in car software”, Mercedes-Benz is pioneering the electric and digital transformation of the global auto industry.
The most recent proof of this is the Mercedes-Benz VISION EQXX. The most efficient Mercedes ever built is a blueprint for the future of efficiency of electric vehicles and also a masterclass in a radically new approach to the UI/UX driven by software and artificial intelligence.
With DRIVE PILOT, Mercedes-Benz became the first automotive manufacturer in the world to receive the world’s first internationally valid system approval for conditionally automated driving (SAE-Level 3).
Mercedes recently released some photos about their latest research and already working solutions. We lift a glimpse here of this bold new future…
More (technical) and driving news soon from the brand with the iconic star!
Hans Knol ten Bensel