Alfa Romeo presented on February 8^th its Tonale, the model that marks the Brand’s metamorphosis. Of course Alfa remains true to its DNA of noble Italian sportsmanship since 1910, but the Tonale a radical evolution is taking place at Alfa Romeo. It enters a new era of connectivity and electrification.

We bring you here in this first report the main points, of course, more will follow when we see the car ‘in the flesh’ at further presentations.

The Tonale breathes unique Italian design, being extraordinarily faithful to the concept model which you see here on the photo above, which we could admire feel and touch at the Centro Stile.

The car embodies state-of-the-art technology, Alfa says, with software and electrification systems enhancing the Brand’s DNA. With the launch of this car, Alfa also deploys a universe of innovative, customer-focused services. See more below…

The Tonale has a clear mission: reinventing sportiness for the 21st century. The name marks the evolutionary continuity with Stelvio, a fascinating new road that leads to a new destination: the future.

The car is made in Italy, at the revamped “Giambattista Vico” plant in Pomigliano d’Arco, according to Alfa one of the most advanced production plants in the automotive world, where a dedicated assembly line has been built with cutting-edge technology and high levels of automation.

The technology in the Tonale is aimed at enhancing the unique Alfa driving experience, but not only that: it also wants to bring the customer experience at another level and sets steps to protecting its residual value.

Indeed, in a a world exclusive, Tonale is the first car on the market equipped with a NFT (non-fungible token) digital certificate. Based on blockchain technology and uniquely linked, the Tonale NFT certifies the car upon purchase, then evolves to represent its use during the car’s life cycle, with major benefits in terms of protecting its residual value. With the customer’s consent, the NFT will record vehicle data, generating a certificate that can be used as a guarantee that the car has been properly maintained, with a positive impact on its residual value. On the pre-owned car market, NFT certification represents an additional source of credibility for owners or dealers to count on. In the meantime, buyers will be reassured in their choice of car.

The Tonale also sports an all-new infotainment system. Totaling 22.5”, the two large Full TFT screens are installed.

The world of Amazon in your Alfa…

The infotainment system is designed to offer Over-the-Air updates and integration with Amazon Alexa.

There is a complete integration with Amazon: courtesy of the “Secure Delivery Service”, you can choose the Tonale as the place to deliver the packages you are expecting, by unlocking the doors and letting the courier leave them inside the car, all completely safely.

You can also receive constant updates on vehicle status from the comfort of your home, find out the level of charge and/or fuel, search for points of interest, find your car’s latest location, send remote locking and unlocking commands, and much more. “Alexa” can also be used to ask to add products to your shopping list, to search for a restaurant nearby or to adjust lights or heating connected to your home automation system, all while remaining focused on the road.  

The technology is also focusing on safety, with level 2 ADAS systems.

Cabin comfort is of course not neglected. Alfa tells us that the cabin environment is designed for and around the occupants, with meticulous attention to detail, paired with a constant quest for the highest quality.

Two levels of electrification – Hybrid and Plug-in Hybrid Q4, developed by Alfa Romeo.

State-of-the-art electrification: this electrification serves the Brand and its DNA, with the mission of reinventing sportiness for the 21st century, Alfa announces.

The Tonale debuts the 160-hp Hybrid VGT (Variable-Geometry Turbo) engine, an exclusive for Alfa Romeo. Its variable-geometry turbocharger paired with 7-speed Alfa Romeo TCT dual-clutch transmission and the 48-volt 15-kW, 55-Nm “P2” electric motor makes it possible for the 1.5-liter gasoline engine to propel the wheels even when the internal combustion engine is turned off.

Alfa Romeo has opted for this technical solution to offer an authentic electrified experience. The transmission enables startup and travel in electric mode at low speeds and when parking and cruising. At launch, the 130-hp Hybrid version is also available, again paired with 7-speed Alfa Romeo TCT and 48-volt “P2” electric motor.

The 275-hp Plug-in Hybrid Q4 version with all-wheel drive is has an expected range in electric mode of up to 80 km in the city cycle. It is the most powerful and efficient version in the line-up.

To complete the engine range, there is also a new 1.6-liter, 130-hp diesel engine with 320 Nm of torque, paired with 6-speed Alfa Romeo TCT dual-clutch automatic transmission and front-wheel drive.

Customers at the center of the Alfa Romeo universe…

With Tonale, Alfa Romeo launches a series of new services, which redefine the customer experience and will cover the brand’s entire line-up.

A digital experience:  the customer purchase experience can take place online from the comfort of home, in three simple steps, by accessing an interface identical to the one used in dealerships.

Extended warranty: Efforts to improve the quality of the end product have resulted in the availability of an innovative Alfa Romeo extended warranty, lengthening the protection of the vehicle’s main components to 5 years. The warranty for the batteries in the hybrid Tonale versions has also been extended to 8 years or 150,000 km traveled, becoming the best offer in the segment.

Alfa Romeo Certified is the dedicated to customers in the pre-owned car market. The aim is to ensure a shopping experience that is identical to that of buying a new vehicle. The main features of the service are as follows:

Warranty coverage equivalent to that of a new car.

 “Satisfaction or your money back”, within 10 days or 1,000 km

No maintenance costs, for 15,000 km or 1 year

120 vehicle checks

Customized after-sales and financing services

Test drive

24/7 roadside assistance in Europe during the warranty period

Finally, Alfa Romeo Videocheck is the service dedicated to after-sales, created in consideration of the special relationship its customers have with their car. One sole aim: service quality and transparency for customers. When at a workshop, if a car is found to need more work than agreed with the customer, the technicians will be required to follow a procedure via mobile app to certify the work, with a video to accompany the related repair costs. The customer will then be free to partially or fully accept or reject the new quote.

Driving dynamics…

Rather impeccable, according to Alfa. It has the best weight distribution and the most direct steering in its segment (13.6), and the fact it is the only model in its class to be equipped with the Integrated Brake System (IBS). The adoption of fixed calipers by Brembo, with 4 pistons and self-ventilated discs at the front and full discs at the rear, contributes to the improved braking performance.

The Tonale opts for the fully independent MacPherson suspension system, with Frequency Selective Damping (FSD) shock absorbers. The new Tonale offers two drive solutions: Q4 all-wheel drive in the Plug-in Hybrid e-Q4 version, and front-wheel drive in the Hybrid and diesel versions. The latter are also equipped with Alfa Romeo electronic self-locking differential. The specifications are completed with a “Dual Stage Valve” active suspension with electronically controlled damping.

New line-up strategy

The Alfa Romeo Tonale introduces a new line-up strategy.

Two trim levels are available – Super and Ti, both with clearly defined specifications. The Super trim can be customized with the Sprint pack, which includes numerous options with a strong sporty connotation. Alternatively, the Ti trim can be added to with the Veloce pack, to reach the peak in terms of performance and sportiness.

More Alfa news soon!

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