BMW stunned the automotive world 20 years ago with their iDrive BMW opened a new era of in-car operating technology.

Keen to get a grip on the constantly expanding array of functions in vehicle interiors, in 2001 BMW instigated a paradigm shift in the then new BMW 7 Series.

Today, BMW developers and designers focusing on user interaction and user experience have faced up to a new set of challenges. The 8th generation of BMW iDrive brings about another paradigm shift – this time to a new kind of relationship between driver and their vehicle. Needless to say, we are very intrigued and will certainly follow the premiere online!

Indeed, You can follow the world premiere live at www.live.bmwgroup.com, on Monday, 15 March 2021, 15:30 GMT.

You can also follow the @BMWGroup social media channels for the live broadcast.

LinkedIn: https://www.linkedin.com/company/bmwgroup/

Twitter: http://twitter.com/BMWGroup

Facebook: http://www.facebook.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

We would say, don’t miss it!

Hans Knol ten Bensel