Kia introduces its new design philosophy and presents it in the brand new EV6…

Kia Corporation has revealed the first images of the exterior and interior design of EV6, its first dedicated battery electric vehicle (BEV), ahead of the car’s world premiere at the end of March.

EV6 was designed under the brand’s new design philosophy ‘Opposites United’, which takes inspiration from the contrasts found in nature and humanity.

At the centre of the design philosophy is a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes.It is definitely contemporary and has timeless proportions, which will please for years to come, with a purity not unlike for instance VW’s ID3 and ID4.

Boasting a distinctive crossover-inspired design and based on the brand’s new Electric-Global Modular Platform (E-GMP), the EV6 is Kia’s first dedicated BEV to be influenced by the new design philosophy.

Opposites United: a design philosophy for all future Kia vehicles

The Opposites United design philosophy makes its debut on EV6, and will inform the design of all future Kia models. The philosophy is based on five key design pillars: ‘Bold for Nature’, ‘Joy for Reason’, ‘Power to Progress’, ‘Technology for Life’, and ‘Tension for Serenity’.

We explain it more in detail here.

Bold for Nature is based on interaction with nature, informed by the details, shapes and proportions found both in the natural and human worlds. This design pillar creates organic, yet technical structures and finishes for vehicle interiors; exterior designs are characterised by a combination of clear and simple lines with bold, ever-changing surfaces.

Joy for Reason focuses on the feel and ambience of Kia’s future vehicles. Future designs will fuse the emotional with the rational, creating vehicles that influence the mood of passengers, by relaxing and inspiring. It will also influence the adoption of new organic materials and more daring colours, expressing a sense of youth and playfulness.

Power to Progress builds on the brand’s current design strengths. By drawing on and developing the skills and expertise learned throughout Kia’s recent era of design-led transformation, the designs and layouts of the brand’s future products will continue to evolve. Future designs will draw on experience and creativity to invent and innovate new designs.

Technology for Life embraces new technologies and innovations to foster positive interactions between humans and machines. The brand’s future vehicles will adopt a next-generation in-car user experience (UX) through design and innovation and advancements in lighting, feel and in-car connectivity – to help customers engage with their cars.

Tension for Serenity evokes the tension between opposing forces and creative contrasts, and recognises the design equilibrium that comes from two opposing forces. It delivers striking design concepts that use sharp, highly technical details to create surface tension – and realise a harmonised, future-oriented design vision.

Exterior design: a future-oriented EV design characterised by high-tech details

The exterior design of EV6 is a powerful representation of ‘Power to Progress’.

At the front, characteristic daytime running lights create a sleek appearance. They form part of the car’s ‘Digital Tiger Face’, a design progression evoking the spirit of Kia’s ‘Tiger Nose Grille’ for the electrified era. The design of the lamps also includes a ‘sequential’ dynamic light pattern.

The side profile displays a crossover-inspired design aesthetic, contrasting with sharp lines and high-tech details to create a sense of tension in the design.

Designed in part to realise ultimate aerodynamic performance, the rear displays a sloping rear C-pillar with an integrated black glossy insert which visually widens the window glass.

The EV6 is the result of a collaborative effort between all three studios in Kia’s global design network in Namyang (Korea), Frankfurt (Germany), and Irvine (California, US).

Interior design: a modern and spacious interior for the EV era

A distinct product of the EV era, the interior design is liberated as it were by Kia’s dedicated E-GMP platform, which offers increased space compared to previous Kia EVs based on existing model architecture. Here Kia goes with VW’s trend set in with their ID series.

One of the most striking elements of the new interior is a seamless high-tech curved high-definition audio visual and navigation (AVN) screen. The simple form language of the wide curved screen and the slim dashboard give the space an open feel.

The width of the screen creates an immersive experience for the driver, while a minimal number of physical buttons offer an uncluttered and soothing driving experience.

Underneath the AVN screen, passengers control HVAC (heating, ventilation and air conditioning) settings by using haptic ‘buttons’, while below this panel, the dashboard slopes away towards the front of the car, creating a sense of space and openness for the front-seat passengers.

The seats are slim, lightweight and contemporary, and clad in modern, visually interesting and robust fabrics created using recycled plastics, which create yet greater openness in the cabin.

EV6 will make its world premiere in March 2021, during a special online event. We will keep you posted!

Hans Knol ten Bensel

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