June 24 will mark Alfa Romeo’s 110th anniversary, and to celebrate this, the Centro Stile Alfa Romeo has designed a new logo.
The number itself forms the logo. The first two “1” figures are presented in a perspective that gives the number an impression of transition from the past to the present, climaxing in the “0”.
One of the most characteristic and recognizable elements of the Alfa Romeo logo can be found within the “0”, the “Biscione”. The establishment date and this year, 1910-2020, will complete the bottom of the circle.
The anniversary will of course be celebrated with a number of events throughout the year, from the Mille Miglia and the Goodwood Festival of Speed via the celebrations at the Museo Storico.
After Rétromobile, which took place in Paris from 5 to 9 February, Alfa Romeo will be celebrated again on 15 and 16 February, as part of «Flanders Collection Cars», an expo of collection cars held in Ghent. We show you here an Alfa GT Junior in one of the squares of this proud Flemish town…
Several publications will also be issued to illustrate the most significant moments of Alfa Romeo in the 20th and 21st centuries. More to come, also in these columns!
Hans Knol ten Bensel
