The dynamic PR and marketing people of FCA Belgium come up with an unique formula to keep the passion for the “Scorpione” alive. They launch mini-video stories that testify to the Abarth passion. The first episode shows the Belgian pilot Thierry Boutsen at the wheel of the Abarth 695 70 ° Anniversario…
This “Abarth Stories” concept was specifically devised for the Belux market. With good reason: since the launch of the brand in 2008, Abarth has achieved increasing success in Belgium and the Grand Duchy of Luxembourg, and is even about to become a reference in our shores when it comes to sporting cars.
The first «Abarth Story» of 2020 brings viewers to the principality of Monaco, where they meet Belgian pilot Thierry Boutsen. He was so impressed with this latest creation from Turin, the Abarth 695 70 ° Anniversario, that he decided to buy one!
Thierry Boutsen has lived in Monaco with his family for years. The Festival du Cirque De Monte Carlo is in full swing, and with a bright blue sky outside, the FCA journalist meets Thierry Boutsen in the lobby of the Columbus hotel. Boutsen has devoted more than 23 years of his life to car racing and motor sport, a man with a true passion for cars.
“I taught my mother to drive,” he tells our journalist quietly. “It was aboard a Fiat 500.” This undoubtedly explains his enthusiasm for the thoroughbred version the current model, sold under the brand name Abarth. «I have purchased this special edition in honor of the brand’s 70th anniversary, and it has been finished in the same color scheme as the 1957 Fiat 500 that I also own. So the circle is round! » he smiles.
Following him in the narrow streets of Monaco towards the corniche that takes us to the motorway towards Menton, one immediately sees that Boutsen has immense driving talents as a pilot, and they amply show behind the wheel of these new toys. «This new Abarth has everything one could wish for: it is light, agile, powerful, has perfect handling and powerful brakes. Everything was developed to achieve the best », Thierry smiled.
For more than 20 years, Thierry Boutsen has been involved in aircraft mediation with his company Boutsen Aviation, which is also based in Monaco. But his passion for cars is still well alive. “I still remain a car enthusiast,” he adds. «That is why I recently set up a new company specializing in the sale of collection cars, cars suitable for public roads and competition cars. Our specialty? Find rare vehicles that meet the specific criteria of the customers, from a Lancia Stratos or Porsche 904 to a Ferrari F1 in running order! » And now he relives also the passion for Abarth…
A thriving market for the cars with the “Scorpione” in Belgium…
With 1,700 cars sold in Belgium in 2019 and around 21,000 in Europe, Abarth is the sporting jewel in the Fiat Chrysler Automobiles group. Born from the heritage of Carlo Abarth, the newest 695 70 ° Anniversario is a unique model that complements the range of models 595, available in the Turismo and Competizione versions. This Abarth 695 70 ° Anniversario impresses with its new rear spoiler, which is manually adjustable,and this “Spoiler ad Assetto Variabile” can be adjusted in twelve positions, with a slope of 0 to 60 degrees…
Abarth remains active in the competition, for example through the participation of the Abarth 124 Rally in the ERC Championship, and also takes part in the F4 Championships in Italy and Germany.
This is how new pilots are discovered, such as the young Arthur Leclerc, brother of F1 pilot Charles Leclerc, who started his career at Alfa Romeo, before making the switch to Ferrari.
We just let you enjoy further the photos here…
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