The Brazilian market gets the new Abarth Pulse…

The Scorpion brand’s first SUV will be exclusive to the LAT(in)AM(erican) region, at least for the time being.  

The reason is simple: the Abart Pulse is manufactured and developed in Brazil.

After the Stilo Abarth in 2002 and the iconic Abarth 500 in 2014, the new Abarth Pulse marks an important turning point in the brand’s global development plans, going beyond the European and Asian borders, and spreading now throughout the world, offering its fans a specific model dedicated to South America.

“Abarth’s return to the Latin American market is a source of great pride for us – declared Olivier Francois, FIAT & Abarth Chief Executive Officer and Global Chief Marketing Officer of Stellantis -.

“The characteristics of performance and style, which have always distinguished Abarth, remain intact and will offer a true Abarth experience to our fans across the ocean.” He continued.  “The Abarth Pulse is only the beginning and we want to keep completing the family. We couldn’t be more delighted by the positive momentum created in Latin America first by the Fiat Pulse and now by the Abarth Pulse.”

The brand has planned a series of initiatives to consolidate the relationship with the many admirers of the Scorpion overseas.

It starts with a digital (marketing) platform through which they can discover the news related to the model and the brand. This will be followed by the creation of dedicated spaces at Fiat dealerships in the country, where customers can learn more about the purchase of Abarth models thanks to specialized sellers.

Will the Pulse come to our shores? Maybe, or will we see another Abarth SUV for our market? Will it maybe a BEV or PHEV? Only the future will tell…

What we know is that the Abarth is based on the Fiat Pulse, which was developed under the codename Project 363. The car is built on the MLA platform which in turn is based on an improved platform used by the Argo hatchback.

The MLA platform, dedicated to the South American market

We read more about this MLA (Modular Architecture) platform in the specialized press.

Fiat has indeed launched a completely new modular platform in the spring of 2021—for its cars in Brazil.

It is of course in the cards that this and current Fiat/Jeep small car platforms will be merged with Peugeot’s CMP to form a completely new Stellantis small car platform (STLA-Small) which can accommodate gasoline-powered, hybrid-electric, battery-electric, and hydrogen fuel cell power along with either front or all wheel drive.

The rollout of these STLA platforms will begin in late-2023 with a top-down approach. This means beginning with the STLA large platforms for segments D and E. The dedicated BEV-focused platform for the segments A, b and C will be launched only in 2026.

So for the time being the car will be seen in Brazil… but one never knows!

Hans Knol ten Bensel

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