At the BMW Group Annual Conference held on March 16, Frank Weber, Member of the Board of Management of BMW AG for Development, presented the first details of the future BMW 7 Series.

The focus lies initially on technology highlights, a new front-end design based on hallmark BMW design features and a unique interior experience consisting of digital features and exclusive materials. In April, BMW will present the all-electric BMW i7, and with it the entire new BMW 7 Series.

In the BMW i7, the characteristic design elements of twin round headlights and BMW grille have been completely reinterpreted. Some of the special design statements are upper light elements made of exclusive crystal glass and the illuminated contour of the kidney grille.

BMW developed also a new “My Modes” and the latest generation of the iDrive operating system. My Modes enable the driver to precisely customise the car’s driving characteristics and interior ambience. In addition to the BMW Curved Display, a new type of light and function strip on the instrument panel and the doors provides a visual and haptic quality.

The BMW Interaction Bar is part of the ambient lighting and also features integrated control buttons. In addition, the newly developed Sky Lounge panoramic glass roof adds to the feeling of spaciousness.

The rear of the BMW i7 sets new entertainment standards offering a unique cinematic experience. There is a BMW Theatre Screen, which moves out of the roof liner, an ultra-wide screen with a 31 inch screen, 32 : 9 panoramic display format and 8K streaming resolution. It transforms the rear seats into an exclusive, private cinema lounge where passengers can select their personal entertainment programme from a diverse range of streaming offers!

More BMW news soon!

Hans Knol ten Bensel