In the first days of this new year, interesting auto news is reaching our desk. Last but not least big Belgian importers are doubling their efforts to reach the car buying public, as there is no Automobile Salon this year due to Covid reasons.
Indeed, the salon period in January is traditionally the time for the Belgian public to think about a new car, even when the Show is not taking place. Today, where the range of models is ever increasing, making the right choice has become more complex. This is how the idea was born at D’Ieteren to offer a comfortable solution in a few clicks by bringing together all the models of the importer and making a ‘short list’ with the ideal model in the first place.
D’Ieteren therefore launches for the first time a national multi-brand campaign from January 3 to 31 to coincide with the show period. Volkswagen, Audi, SEAT, CUPRA, ŠKODA and Porsche are joining forces on the new platform Dezewordthet.be/voicimavoiture.be, on which visitors can discover their ideal Top 5 cars based on personal criteria.
Once the visitor has selected their ideal model, they can use the platform to find the contact details of the nearest dealer, request a quote or even book a test drive.
José Fernandez, Chief Marketing & Digital Officer D’Ieteren comments: “This innovative approach takes advantage of the entire model range of the Volkswagen Group and has been designed as simply as possible to guide customers in their choice. It takes into account their criteria of use and the technological developments, especially in the field of hybrid and electric vehicles.”
The launch of the internet platform will be supported by a major communications campaign, including a digital campaign and a major TV and radio campaign.
The platform’s address is www.dezewordthet.be or voicimavoiture.be
Just click away!
Hans Knol ten Bensel