For the 43rd International Museum Day, the Porsche Museum is throwing open its doors to everyone on 17 May 2020, free of charge.

But that is not all. In line with this year‘s motto “Museums for Equality: Diversity and Inclusion”, digital live tours will be also be available this Sunday on Instagram: just tick in the app “@porsche.museum.” 

Porsche has since years expanded its offerings into digital…

“Digital diversity is more important than ever in times like these, where travel is a greater challenge than ever before“, says Achim Stejskal, Head of Heritage and Porsche Museum. “We have been consistently driving forward the expansion of digital offerings over the last years, not only since the Corina crisis. We have committed ourselves to the ’Mission Future Heritage’. We would like to use modern channels to demonstrate the heritage and future of the brand, not just at our site in Zuffenhausen, but beyond the museum as well”.

On International Museum Day, two guides will guide through the exhibition for one hour each in German and English, which currently includes more than 80 cars over 5,600 square metres. They will look at special exhibits and offer an insight into the company history. The digital live tours will include prototypes, small exhibits, racing cars and series production cars. Anyone who is interested can watch the first tour on Instagram which starts in German at 18:30 hrs, or the second one which starts in English at 00:00 hrs (CEST). The times have purposefully been set outside the regular opening times – true to the motto: “The museum for everyone”.

On Sunday, youcan watch everything on Porsche News TV… 

The tours will also be recorded in the following languages and be available on Porsche News TV (https://newstv.porsche.com/en/) from Sunday onwards: Chinese, French, Italian, Japanese, Croatian, Romanian, Spanish, Portuguese and Turkish. “There is a native speaker for each of these languages in the Porsche Museum. We would like to use the videos that have live character to thank our fans around the world and to bring a bit of the Porsche Museum into their homes,” explains Stejskal.

What is the International Museum Day?  

The special promotional day is organised annually by the International Council of Museums ICOM to draw attention to the wide range of work museums do and to the thematic diversity of museums around the world. This Sunday, museums throughout Germany will provide special initiatives, exhibits or a glimpse behind the scenes.   

Needless to say we will be looking at our Instagram next Friday!

Hans Knol ten Bensel