Groupe Renault has a new strategy for the Chinese market…

Groupe Renault unveiled its new strategy for China, building on two of its key pillars: Electric Vehicles (EV) and Light Commercial Vehicles (LCV).

For the Internal Combustion engined car market in China, Groupe Renault has entered into a preliminary agreement with Dongfeng Motor Corporation under which Renault transfers its shares to Dongfeng. DRAC (Dongfeng Renault Automotive Company) will stop its Renault brand-related activities.

Of course, Renault will continue to provide after sales service ot its existing customers in this market, and Renault and Dongfeng will continue to cooperate with Nissan on new generation engines like components supply to DRAC and diesel license to Dongfeng Automobile Co., Ltd. Renault and Dongfeng will also engage in innovative cooperation in the field of intelligent connected vehicles.

Booming LCV market…

The LCV market in China reached 3.3 million in 2019 and is forecasted to maintain a steady upwards path. Renault Brilliance Jinbei Automotive Co., Ltd. (RBJAC), launched in December 2017, is Groupe Renault’s sword arm for its LCV business in China. Jinbei is a well-established Brand with 1.5 million customers in China and close to 162,000 sales in 2019.

With Renault expertise and technologies, RBJAC is modernizing Jinbei models and extending the line-up with a total of 5 core models by 2023. The joint venture will also export in the future.

The joint venture operates in Shenyang, Liaoning Province and aims to deliver 150,000 units of upper medium commercial vehicles and new energy commercial vehicles annually by 2022.


The Alliance launched a mid size Jibei SUV…

In addition, the company will roll out a series of new models in local market, including the Renault-branded Trafic, the Master (including BEV version) and the Jinbei-branded F70, the F50 BEV version as well as some LCV (light commercial vehicle) models under the Jinbei brand.

A massive Chinese EV market

With 860,000 electric vehicles sold in China in 2019, China is by far the largest EV market in the world. EV sales are expected to reach 25% of the Chinese market by 2030.

Groupe Renault was a pioneer on EV and has sold close to 270,000 electric vehicles world wide since 2011. It gives a strong competitive advantage in China as shown by the successful launching of Renault City K-ZE, the first joint venture EV car competing in A segment with the best local automakers.

Groupe Renault expect to reinforce its partnership with Nissan and Dongfeng within eGT to make K-ZE a worldwide car. A derivative for Europe based on “Dacia Spring” concept will be sold from 2021.

JMEV is known as an agile and efficient EV player since its creation in 2015. With Renault support in terms of quality and technologies, JMEV will cover 45% of Chinese EV market in 2022 with 4 core models.

Hans Knol ten Bensel

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