Keeping your offspring busy in these (Easter) times is quite a task, and Jeep and Fiat are there to help.
Fiat launces a cute #fiatforkids initiative. The Colorbook 500 – in Fiat’s usual playful, entertaining style – is designed specially for children to spend a few hours drawing and coloring in the three generations of the 500. Fiat is offering four plates of their iconic Cinquecento. Your offspring can colour the three generations of the 500, the landscape it is passing, or draw the view from the window of the car.
But there is more for kids in store during Easter time. They will look for “Easter Eggs” in hidden places in the garden, terrace or in the home, much to their surprise and delight. The Jeep designers have made “Easter Eggs” an integrated step in the creation process of each vehicle, and a distinctive, very special design feature.
‘Easter Eggs‘ are hidden decorative motifs that Jeep stylists conceal in Jeep vehicles, meant to be discovered throughout time by their owners.
These hidden gems are unique and unexpected, they change from one Jeep vehicle to another and can be found both on the exterior and on the interior. Originally, Easter Eggs were an offhand addition of a graphic to an otherwise standard part of the vehicle but over the course of the years, they developed into something typical of Jeep design.
They are also styling cues that recall the brand’s design heritage – such as the seven slot grille or iconic Jeep models like the Wrangler.
Often they can also be found in small functional areas, such as storage compartments, to be discovered by customers during the daily use of their vehicle.
Today, the practice continues with every new Jeep model and customers will shortly have an opportunity to discover the Easter Eggs hidden in the soon-to-be launched Jeep Renegade and Compass 4xe…
Hans Knol ten Bensel