In order to enable dealers to maintain the essential relationship with customers and prospects in these restricted Corona times, Fiat Chrysler Automobiles developed the CAR @ HOME project to support its network.
How is it done? Video conferencing seems to be the best way to establish a link between a customer / prospect and a network dealer. “We offer this original solution to meet a need and demand from our dealers to stay in touch with their clients,” said M. Yann Chabert, CEO of Fiat Chrysler Automobiles for the Benelux. “We offer them this tool, of course insofar as every employee involved is legally allowed to work. Our primary concern today remains of course the health of our employees and customers »
For distributors interested in this project, FCA Belgium will acquire the Google Hangouts Meet license, which will allow them to organize video conferences for a period of one year, as well as organize the training of the sales staff in virtual class situations.
This initiative will be promoted by a digital campaign with the slogan “Our vehicles may be standing still, we will remain at your service!” to emphasize once again the importance of staying at home, but staying proactive and looking to the future with optimism.
The simple and easy to use system is also an additional tool for the FCA factories in Europe as the orders generated allow for a quicker return to normal once the crisis is over.
This project is presented to concessionaires who wish to participate. They will be asked to contact their respective zone manager for their region and for their brands, who will in turn direct this digital activity to the dealership.
A remarkable initiative, and indeed, it provides professional support those considering buying a car during these difficult times.
Hans Knol ten Bensel