At this year’s Consumer Electronics Show (CES) in Las Vegas, the BMW Group will showcase the future of driving pleasure and the potential of digital connectivity in a variety of different ways. From January 8-11 2019, visitors will have their first chance to take a virtual drive in the BMW Vision iNEXT, accompanied by the BMW Intelligent Personal Assistant. In this way, the BMW Group is underlining its innovative capabilities in the fields of design, automated driving, connectivity, electrification, and services (D+ACES), which are all defined as key areas of future activity in its corporate strategy NUMBER ONE > NEXT.

The vision vehicle will be displayed alongside a sophisticated mixed-reality installation that, for the first time, provides a virtual and immersive impression of what it is like to drive autonomously, emission-free, and fully connected in the BMW Vision iNEXT.

To begin the simulation, the BMW Intelligent Personal Assistant suggests an agenda for the day and plans the activities for the trip perfectly. See the photo here above.

With virtual reality goggles and a specially-designed spatial concept, visitors are able to immerse themselves in this virtual world: Initially, they drive the BMW Vision iNEXT themselves, but the vehicle soon takes over the driving function. In autonomous “Ease” mode, the driver interacts with the BMW Intelligent Personal Assistant, which makes suggestions and controls various digital services for the driver – from videoconferencing, to shopping, to smart home functions.

You don’t have to steer this wheel all the time: soon the vehicle takes over…

Quite an experience! For the moment, we can only show you some photos…

Hans Knol ten Bensel