Head of Communications Melvin Keuter opened the yearly Nissan Benelux press conference…

Your servant attended the yearly Nissan Benelux press conference, again expertly organized by the dynamic PR team led by Head of Communications Melvin Keuter. Together with Managing Director Jérôme Saigot they presented the mid-term and mid-long term strategic plan of the company, the new products which were launched in 2024 and the new cars for next year. Just read further…

Hans Knol ten Bensel

The Arc: A bridge to Nissan Ambition 2030.

The Arc is positioned between the Nissan NEXT transformation plan running from fiscal year 2020 through fiscal year 2023 and Nissan Ambition 2030, the company’s long-term vision. The new plan is split into mid-term imperatives for fiscal years 2024 through 2026, and mid-long-term actions to be carried out through 2030. 

Managing Director Jérôme Saigot presented the Nissan short and mid-term strategy…

Under the two-part plan, Nissan will first take actions to ensure volume growth through a tailored regional strategy and prepare for an accelerated transition to EVs, supported by a balanced electrified / internal combustion engine product portfolio, volume growth in major markets, and firm financial discipline.

This will pave the way for the second part of the plan aimed to enable the EV transition and realize long-term profitable growth, supported by smart partnerships, (see below more about partnership with Honda)  EV competitiveness, differentiated innovations and new revenue streams. For Europe, it will maximize its collaboration with Ampere in Europe to complement their own electrification strategy.

To achieve healthy growth in the future, Nissan is now rightsizing the organization and transforming the profit structure to enable the company to afford shareholders’ return, even with a projected annual sales of 3.5 million units by fiscal year 2026.

Three new full electric vehicles for Europe…and battery development

Nissan has for our market three models in preparation which will be produced in the Sunderland factory, replacing the present Qashqai and Juke crossovers and the next-gen Nissan Leaf: the “Chill-out”, the “Hyper Urban” and the “Hyper Punk.”

Nissan will offer enhanced nickel, cobalt and manganese (NCM) lithium-ion batteries, lithium iron phosphate (LFP), and all solid-state batteries to provide diversified EVs to meet different customer needs. Nissan will significantly enhance NCM li-ion batteries, reducing quick-charging time by 50% and increasing energy density by 50% compared to the Ariya. LFP batteries, to be developed and produced in Japan, will be launched that will reduce cost by 30% compared to the Sakura EV minivehicle. New EVs with enhanced NCM li-ion, LFP and all-solid-state batteries will be launched in fiscal year 2028.

 

The future line-up in Europe…

The model portfolio will be further enhanced with a new all-electric Interstar LCV, a replacement for the Leaf and the Micra and last but not least all-electric versions for the popular Juke and Qashqai.

… and partnership with Honda.

Nissan and Honda agree to joint research in fundamental technologies for a next-generation SDV platform. SDV means Software Defined Vehicle (note of the author), which means that the vehicle uses software as the main driver for its operations, features and functions. Nissan and Honda aim to complete basic research in approximately one year and based on the results consider the possibility of mass production development. (Research note of the author).

The two companies have reached a basic agreement to unify the specifications of their respective e-Axles, over the medium to long term, to be used in the next-generation EVs of both companies.

The agreed first step is to share motors and inverters, the core of the e-Axle. (Research note of the author).

With the models to be sold globally by Nissan and Honda, the two companies will consider supplementing models from a short-term to medium- to long-term perspective. For the short-term, Nissan and Honda reached a basic agreement on models and regions to be complemented by each company, and also agreed on the outline of a product review system to be jointly operated by both companies. Furthermore, ICE and EVs are being considered as vehicles for mutual complementation. (Research note of the author).

Melvin Keuter highlighted the new features of the 2024 Juke,

and Julie Engelborghs presented the 2024 Qashqai, now with e-power, uplifted design and upgraded tech and connectivity.

A further highlight was the new Interstar LCV, with a new EU 6E norm M920 Diesel engine and of course a choice between a 40 and 87 kW EV battery for the full EV versions.

Icing on the cake: the Ariya NISMO…

With this car, NISMO (Nissan Motor Sport) is back in Europe. Based on the Ariya e-4ORCE and featuring a dynamic new-generation EV NISMO design, the Ariya NISMO delivers greater confidence and peace of mind thanks to its extremely powerful yet smooth acceleration, exemplary handling and stellar aerodynamic performance — all brought about by NISMO’s exclusive tuning, Nissan stated when introducing the car.

The motor has approximately 10 percent greater peak output and performance is further enhanced by the combination with special acceleration tuning and an exclusive NISMO driving mode that maximizes response. 

Aerodynamic performance is improved thanks to race-derived technologies that reduce drag and provide greater down force at higher speeds — factors particularly important for EV’s.

Of course, also the interior exudes a premium air with high quality features throughout, including specially designed NISMO seats and trim.

Much more soon on this formidable SUV, but we just tell you here that you can now pre-order this NISMO at nissan.be. The price is at the moment of writing set at € 65.900. The first 250 European customers who order the car get it delivered in the exclusive exterior color Stealth Grey – the iconic body colour from NISMO. In addition, they benefit from a free charging for one year via Nissan Charge…

Soon more about Nissan, amongst others the affordable vehicle to grid technology Nissan will introduce in Europe in 2026…

Hans Knol ten Bensel