MSC Cruises is going from strength to strength, and May 5 it announced that it will extend its global partnership with Formula 1®. They said this in Miami, on the eve of the Grand Prix™. MSC Cruises will therefore continue to be the official partner of Formula 1® for the cruise segment, until the end of the FIA World Championship in 2026.
MSC Cruises continues this partnership for all the good reasons: the ever growing interest in the Formula 1® universe around the world, and particularly in key markets for MSC Cruises, resulted in very strong results for the company and its product portfolio. The success of this collaboration between these two prestigious brands has enabled MSC Cruises to commit to further strengthen this partnership through an enriched program.
The MSC Ship Virtuosa will be your stay for the Abu Dhabi Grand Prix…
As part of the agreement, MSC Cruises will position ships in ports throughout select Grand Prix™ weekends to provide a unique hospitality experience from the circuit to the ship. The first of these event weekends will take place in November, for the last race of the 2023 season, in Abu Dhabi. The MSC ship Virtuosa will spend the Grand Prix™ weekend at the port, offering motorsport fans unique accommodation, hospitality and transport packages, including VIP packages. This concept will be enriched and deployed in other destinations, with other ships, from the 2024 season onwards.
The Virtuosa has longest LED Dome at sea…
In addition, MSC Cruises is confirmed as main sponsor of the F1® Grand Prix™ of Belgium in 2023. Thus, the brand will offer, among other things, immersive entertainment for spectators in the Fan Zone. Further main sponsorship deals will be unveiled shortly, for further 2024 F1® World Championship Grand Prix™. Needless to say that both parties are delighted with the collaboration:
Pierfrancesco Vago, Executive Chairman of MSC Cruises (on the right) said: “Formula 1® and MSC Cruises are excellent partners on many levels. Our success is partly based on teamwork, but also on our shared commitment to lasting change. We want to shape the future of our respective industries and leave a lasting legacy for generations to come. Our two brands are evolving at the head of their industries and contributing to a lasting change. For all these reasons, we are committed to Formula 1® for the long term on a global scale. We look forward to seeing this special collaboration evolve over the years. »
Stefano Domenicali, President and CEO of Formula 1®, (on the left) said: “We are delighted to extend our partnership with MSC Cruises, as our two brands share the same commitment to innovation and excellence. This collaboration has already delivered outstanding results and we look forward to strengthening our relationship. Together we will continue to push the boundaries and set new standards in sports and hospitality. »
We suggest the Grand Prix Lovers to have a closer look at MSC Cruises and their offers!
Hans Knol ten Bensel