The FIAT brand is playing its original approach to automotive mobility again at the Consumer Electronics Show (CES) in Las Vegaswith two major exhibits starring the New 500 electric.

FIAT unveils for the first time the world’s first metaverse-powered showroom: the FIAT Metaverse Store. This revolution in customer experience is accessible, thanks to the partnership with Microsoft and Touchcast, at the Microsoft booth located in the West Hall #6017, recreating the feel of a showroom from home.

Alongside the FIAT Metaverse Store, the New 500 will also be the center of attention in the Free2move area of the Stellantis booth.

Reinventing customer approach in North America…

At the Los Angeles Autoshow 2022 Olivier Francois, FIAT CEO and CMO Global of Stellantis, officially announced the launch of the new Fiat 500e in North America in the first quarter of 2024 and the FIAT Metaverse Store will be one of the key innovative pillars for launching the FIAT electric icon in the US.

Launched last December in Italy, the FIAT Metaverse Store makes the Brand a leader in offering an immersive, simple, and human-driven brand experience. Inside the FIAT Metaverse Store, customers will be able to discover, configure, and even purchase the New 500 La Prima by Bocelli, experiencing the feel of a showroom with the help of the FIAT Product Genius, a real person ready to answer any questions. The entire New 500 line-up, additional models and markets can be found in the metaverse-powered showroom during 2023.

The FIAT Metaverse Store is a user-friendly and accessible to all technology, in fact it does not require a virtual reality (VR) headset or expensive hardware. The public will be able to try it out at the Microsoft booth located in the West Hall #6017 at CES 2023.

FIAT and Free2move together for more sustainable urban mobility

Lights shine on the New 500e 3+1 in the special Rose Gold livery, displayed as the only car at the Free2move stand. A collaboration, between FIAT and Free2move, stemming from a common goal: to build an increasingly sustainable urban mobility ecosystem as part of their mission to make EVs more accessible. The two brands are working on a unique value proposition that goes beyond rental, car sharing, and subscription. The customers will be able to enjoy a 360° Free2move experience through a Fiat car for a few minutes, several days or even months. This offer allows customers to tailor their rental contracts and associated services based on usage with a single invoice, directly from a dedicated APP.

More Fiat news soon also on the Brussels Salon de l’auto!

Hans Knol ten Bensel