When you launch a sporting version of your crossover bestseller, you want it to be somewhere (very) special. And so the dynamic PR department of Fiat did. They invited us to nowhere less than the “Luigi Ridolfi” Federal Technical Centre in Coverciano (FIorence), a centre of excellence for teaching, training and sport, as well as the historic seat of the Italian Football Federation.
This had its good reasons. First of all, the FIGC Federation headquarters was chosen to honour the 20-year cooperation between the Fiat brand and the Federation, as well as to express the shared values uniting the new Fiat 500X Sport with sport in general.
Indeed, what better location could there be for displaying “in the field” the qualities of dynamism, precision, control and Italian style highlighted in this new version of the already iconic 500X, a car which has won the hearts in all parts of the globe.
We will soon tell you more here about the excellent sporting qualities of this 500X Sport, and we will also bring you again some interviews, notably with Charles Fuster, the product marketing manager of the 500 X, and Alessandro Grosso, Head of Fleet and Business Sales, EMEA.
Just stay tuned on these columns…
Hans Knol ten Bensel