Peter Henrich, President and CEO of BMW Group Belux since January 1st 2017 is now with immediate effect Senior Vice-President Product Management at BMW.

The management of BMW AG has appointed Eddy Haesendonck (47) – see photo above – as his successor. He was from 2015 until now Commercial Director at BMW Belux. After his marketing studies he started at BMW Belux in 1997 as responsible for Aftersales of BMW Motorrad Belux. In that period, he launched the very successful BMW Boxer Cup.

In 2002 he was appointed commercial director of MINI Belux, and became regional manager between 2009 and 2012. Eddy Haesendonck then became responsible for MINI in the Asian, South Pacific, South-Africa and import markets for Africa, Caribic, Eastern Europe, Asia and Pacific.

Hans Knol ten Bensel