It is a significant trend: the major automotive brands in our Belgian market organize targeted events to approach their customers in the absence of a Belgian Motor Show this year.
So from March 12 onwards, Mobility Solutions by D’Ieteren, formerly Group Mobility Solutions, immerses its B2B audience in an exclusive experience that focuses on innovative solutions and the leading trends in sustainable mobility.
“Developing seamless and sustainable mobility for everyone by offering our customers a connected mobility ecosystem: that is, in a nutshell, what we stand for,” says Joris Spigt, director of Mobility Solutions by D’Ieteren. “During our Mobility Experience by D’Ieteren, we therefore invite the B2B audience to get up close and personal with all the novelties within the entire ecosystem of mobility solutions that D’Ieteren has to offer today.”
News from the VW Group car brands…
There is quite some news. For example, Volkswagen and Volkswagen Commercial Vehicles will not only be showing the new Tiguan e-Hybrid at this event, the ID.7 Tourer will also be present, just like the ID. Buzz with long wheelbase and seven seats. One can also see the latest generation ID.3 and the ID.2 all-concept: a design study of a compact, fully electric model that will have a base price from € 25,000.
Škoda, for its part, is presenting two Belgian premieres: the new Superb Combi and the Kodiaq iV.. The latter is now available as a plug-in hybrid, further strengthening its B2B potential.
CUPRA presents the new Tavascan, the brand’s very first fully electric, sporty SUV. It is flanked by the also fully electric, compact UrbanRebel concept car that provides a glimpse of the future of CUPRA, and by the current Formentor and Born models.
Audi’s long-term vision is given concrete form by the camouflaged prototype of the Q6 e-tron that will be unveiled very soon. A new SUV that perfectly embodies the electric DNA of the four-ring brand with even more autonomy thanks to the new Premium Platform Electric technology platform.
Finally, Porsche will be showing its latest Panamera Turbo E-Hybrid, which with its combination of power and emotions guarantees an unparalleled driving experience.
Seamless mobility offered…
In addition to the product novelties, Mobility Solutions by D’Ieteren will make time and space available during this show for all the mobility services it offers. The best known are probably the financial solutions of VDFin and the mobility sharing service Poppy/MyPop, but providers such as Joule, Taxis Verts/Husk, My Way/Audi Approved+, EDI/Go Solar and Mbrella are also present.
Finally, Wondercar is part of the mobility ecosystem in its own way and highlights this with a creative activation that tests the stress level of fleet managers when someone damages their company car.
Interactive workshops are also organized…
“But with our Mobility Experience by D’Ieteren we go one step further,” explains Joris Spigt, “by also strategically familiarizing our B2B audience with the mobility of today and tomorrow. In four interactive workshops we inform them about how they can integrate new transport modes into their policy, how new technologies can provide guidance and how they can tailor a mobility strategy to the ambitions of their company and the expectations of their employees.”
We show you the photos here, and needless to say that we are keen to test for you the numerous novelties D’Ieteren has in store for us…
Stay tuned!
Hans Knol ten Bensel
Autoprova - for the Connaisseur 