Indeed, Citroën created a new project , named “SUCCESSFUL WOMEN”, a new digital format to highlight inspiring and captivating women in the context of the launch of the new Citroën C5 X.
The project will consist of four two-minute videos that will be broadcast on the brand’s social networks in Belgium.
In the different episodes Citroën lest us discover the careers of successful and inspiring women, who talk about their professional activities, their successes or their challenges.
Link to the first video with Ms. Giorgia Brooks, CEO and founder of “The Nine” in Brussels, here on the photo above: https://e1.pcloud.link/publink/show?code=XZ8OezZQEksLbYaKr4mXeVD4AK3f8a2ump7
That this project is linked to the launch of its latest flagship has many good reasons: C5 X is the new top model from Citroën. It combines all Citroën’s know-how in comfort, travel and, more broadly, well-being in the car: a true invitation to serenity. This is also what women want to find in a car.
That Citroën comes with this unique and original idea is written in the stars: Citroën has always been a brand known for its innovative and avant-garde approach. From this perspective, Citroën Belux also wanted to develop an original communication approach that highlights the philosophy of its latest creation through meetings with inspiring businesswomen who share their professional experiences.
Four episodes have been made and will be broadcast on the brand’s social networks in Belgium. The concept is 100% Belgian and the women involved tell about their professional activities, their successes and their challenges.
In the first video, we meet Mrs. Giorgia Brooks, CEO and founder of “The Nine”, the first business club dedicated to women, based in Brussels. With “The Nine”, Georgia Brooks wanted to create a space for women to network in an original way. Such clubs already existed in England and Spain, but not yet in Belgium. Hence the idea of Georgia Brooks to create their equivalent in Brussels, to put so many inspiring, committed and passionate women in the spotlight. It is not a club that pursues status or elitism, but rather a place that creates a soothing atmosphere of well-being, where women can meet for discussions or interesting projects.
In addition to this first episode of “SUCCESSFUL WOMEN”, starring Giorgia Brooks, three more episodes are planned and the names of these individuals will be revealed just before the airing of each video. The videos are produced by the Belgian company Velvet Studio.
The first video will be broadcast on the social networks of the Citroën Belux brand from April 29, 2022.
Link to the first video : https://e1.pcloud.link/publink/show?code=XZ8OezZQEksLbYaKr4mXeVD4AK3f8a2ump7