Some more BMW news: the new BMW 2 Series Active Tourer had its physical world premiere for the general public at the Belgian BMW dealers. It is the first time that a new BMW model has been launched so soon after the physical world premiere – in Belgium too! – can be viewed at any BMW dealer. For this stunt, 67 cars from the very first production from the factory in Leipzig, Germany, were taken to Belgian dealers in secret, where they will be unveiled today as part of the BMW Salon, which will take place at the dealers this year.
The BMW 2 Series Active Tourer is BMW’s brand new asset in the smaller front-wheel drive segment. The predecessor of this sporty all-rounder convinced more than 400,000 customers. The new model, which features mild hybrid (48v) technology as standard for the first time in this class, stands out for its extensive connectivity and its unique interior space with the large curved display that we recognize from the latest electric flagships BMW iX and BMW i4.
More BMW news soon, stay tuned!
Hans Knol ten Bensel