Bentley celebrates the holiday season with a campaign inspired by magical fusion of craftsmanship, innovation and sustainability. Indeed, an eagle-eyed group of crafty apprentices, designers and artisans avert a Christmas decoration catastrophe in Crewe by leaving nothing to waste; they handcrafted a set of 12 unique Christmas decorations that could only be made by Bentley. The decorations feature beautiful wood veneers and leather offcuts, reclaimed straight from the factory floor…
Under the guidance of Bentley’s Head of Design Collaboration, Brett Boydell, the 12 beautiful jewel-like decorations were covertly designed by Bentley’s in-house apprentices and crafted with help of the artisan craftspeople based at the factory in Crewe.
From a delicate bauble inspired by ombré effect stitching in the Odyssean special edition, which incorporates an interior air vent and a range of thread, to a beautifully designed to a leaping reindeer precision lasered from a selection of veneer offcuts – alongside an elegant Christmas trees cut from open pore Koa veneer finished with Danish oil – the designs showcase the range of natural materials used at Bentley.
We just let you admire the photos!
Hans Knol ten Bensel