Alfa Romeo will officially celebrate its 110th anniversary on June 24 in Arese, Italy, on the brand’s historic site. So more about this very soon this week.
But also in Belgium, Alfa has since its very first beginning always been synanimous of pure four wheeled passion.
In Belgium, fans of the brand will be able to watch a new video from today that creates a unique bond between Alfa Romeo and the Belgians, from the Brussels squares to the curves of Spa-Francorchamps, the Formula 1 mecca where Alfa Romeo will compete in August.
The Giulia and Stelvio MY2020 play the leading role, as this video illustrates the brand’s mastery of typical Italian design, technology and driving pleasure.
We tell you here somewhat more about it…
Hans Knol ten Bensel
The tour shot on the video starts at the iconic Place Royale, a stone’s throw from the Royal Palace in Brussels. This highly symbolic location for Belgium serves as the background for the two latest creations of Alfa Romeo: the sedan Giulia MY2020 and the SUV Stelvio MY2020.
In keeping with Belgian tradition, the nocturnal rainy weather made the wet pavement reflect in the still illuminated headlamps of the two Biscione models. It is barely 5 a.m., and the city wakes up.
This is all the more photogenic, and the media team prepares to shoot the video images and take photos of this historic moment: the celebration of the 110th anniversary of the Alfa Romeo brand on Belgian territory.
As a symbol of the “Made in Italy” label, Alfa Romeo has had a beautiful love relationship with the Belgians for a long time. The sportiness and elegance of the brand have been celebrated here for decades. In addition, Alfa Romeo has made models throughout its history that have become icons in the automotive industry. Belgium, with its many car enthusiasts, is also an important territory for discerning collectors. There are many private museums across the country, containing numerous treasures created by Alfa Romeo engineers and designers, as well as unique vehicles handcrafted by the peninsula’s great bodybuilders. For the “Belgians”, the name Alfa Romeo stands for passion.
From the squares to the striking monuments of Brussels, the last two creations of Alfa Romeo go to the east of the country, first past the Royal Palace of Brussels, remembering that the King and Queen of the Belgians, Albert II and Paola, when they were crown princes, brought a visit to Alfa Romeo and went also to its Balocco test track. The Prince of Liège hiself slid behind the wheel of the unique 33 Stradale, in October 1967.
After Brussels the team and the cars head towards Spa-Francorchamps. To the most mythical circuit of motorsport, which all Formula 1 drivers enjoy the most.
A territory that the Alfa Romeo Giulia and Stelvio have known for several years, as the Quadrifoglio versions of both models are used for the transport of the two current pilots of the brand, Antonio Giovinazzi, ambassador of the Giulia Quadrifoglio, and Kimi Räikkönen, ambassador of the Stelvio Quadrifoglio. It is also on this very track that the new Alfa Romeo Racing ORLEN Formula 1 cars will run the Belgian Grand Prix at the end of the summer, on Sunday 30 August 2020.
On the runway at La Sauvenière Airport, the scene of an impressive air ballet during the Grand Prix weekends, the two Alfa Romeos are now enjoying the asphalt, whose curves, straights and slopes are already an interesting playground on the way to circuit. Two legendary cars that are about to race on an iconic track, where the brand has had the opportunity to express the full range of its sporting expertise on numerous occasions and in many motorsport events.
It is in this magical setting that the last images of this commemorative video produced by the Alfa Romeo team will be shot, to testify once again to the unique bond that unites the famous sports brand with its Belgian fans. The video will be available on the Alfa Romeo social media pages in Belgium and on the Alfa Romeo press website:
Just click and enjoy the images, as you have admired the photos here!
Hans Knol ten Bensel