Citroën is celebrating its 100th anniversary

Citroën is celebrating its 100th anniversary, and therefore is launching #BornAndré, in tribute to its founder, André Citroën.

Any child born on June 4, bearing the name André(e), will receive a present…

The Brand is putting people at the centre, and this it underlines with its ‘Inspired by you’ signature. And when they are ‘Inspired by you’, why are they not giving their customers a present?

So said, so done: if a child born on 4 June 2019 bears the name of André(e), Citroën will give them an exceptional present: a C3 Origins, the collector’s edition launched for the centenary.

Therefore, Citroën is inviting its community to help it find the baby André(e), by making this appeal, which you can find out more about online: https://youtu.be/PCF1EUIs6MQ.

Promoting the ideal city car, to increase your business appointments per day, using this nimble car, costing three times less than a large one, and being just as useful…

In the meantime, just have a look at some historic material, sent to us by their dynamic PR department…

There are some remarkeable ideas about cars ideal for the city, and how mass production was achieved in those days…

The timid beginnings of a production line, which was not exactly rolling yet, but things were close!

Last but not least, a picture of a proud owner and his mount, so useful in improving urban mobility…

Hans Knol ten Bensel

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