At the 2018 Moscow International Auto Salon, Renault unveiled the ARKANA show car as a world premiere, a coupé-crossover announcing a new global vehicle.
According to Laurens Van den Acker – Senior Vice President, Corporate Design of Groupe Renault – is the ARKANA show car a distinctive coupé-crossover, making a striking balance between the elegance of a Sedan and the powerful stance of an SUV. He continued: “We have dialed in specific Renault cues, with a strong design, strength and sensuality with a French touch”
Judging from the photos, Laurens Van den Acker and his design team have succeeded. This new production vehicle will be produced and marketed in different countries throughout the world, beginning with Russia in 2019. Renault ARKANA will be later manufactured and sold in Asia and other regions, with this same unique design but adapted also to local customers’ expectations.
All this is part of Groupe Renault’s “Drive the Future” strategic plan, by which it intends to step up the pace of international growth, expanding its product range to increase sales volumes up to 5 million units by 2022. ARKANA will play a key role in achieving this goal.
You might be interested to know that Groupe Renault claimed almost one-third of the Russian market in 2017 (448,270 vehicle sold / 28% market share). Russia today ranks as Groupe Renault’s number two market and is set to become the group’s leading market by the end of plan…
For the time being, just have a look at the photos…
Hans Knol ten Bensel