The Z Story continues – images of an exhibition


Early this year BMW Belux organized a remarkable exhibition in its BMW Brand Store in Brussels.


It was the 11th edition of the BMW Art & Design Sessions, and this time it focused on the iconic roadster age which changed automotive history forever since 1955.


The show was close to breathtaking with on display the very exclusive BMW 507, a pristine Z1, (see photo here above)


a BMW Z3, a Z4 cabrio and coupé, and last but not least a BMW Z8 (well known from the James Bond films).


Of course, one looked also to the future, with an exclusive presentation of the BMW Concept Z4.


We just let you admire our photos here…

Art and design in the BMW Brand Store

Just a few words more about this Brussels BMW Brand Store, situated at the Boulevard de Waterloo. It started life as an Experience Center of the German premium brand, and on January 21 2015 this BMW Brand Store launched the concept ‘Art & Design Sessions’.


Within this concept, an artist or designer presents his work and meets invited people in an exclusive event. The Antwerp photographer Marc Lagrange, designer Xavier Lust, artists Yann Guitton and Hervé Poulain, Nicolas Destino and last but not least iconic photographer Terry O’Neill filled the first editions of the Art & Design Sessions in the BMW Brand Store.


Just for the record, Hervé Poulain is the retired French racing driver and professional auctioneer who instigated the BMW Art Project, where artists could use BMW automobiles as their canvas. In 1975 he commissioned Alexander Calder to paint the first BMW Art Car…

As said, enjoy my photos!

Hans Knol ten Bensel

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