The ink of our latest post on the new Jeep Compass was just dry, when we heard about a gripping TV commercial, starring the new Compass. We could not miss this, and give here some further info and the link…

Hans Knol ten Bensel

Today, Saturday June 3, hundreds of millions of TV viewers worldwide will watch the final of Europe’s top competition, as Juventus takes the field. The Jeep brand has been supporting the team all the way to the big match and uses the occasion to show to the  main European markets their  new  “Recalculating” commercial, starring the new Jeep Compass immediately after the digital preview on June 2.

“Recalculating” is a 60-second commercial that offers a creative take on the sat-nav voice applying it to the important decisions and tough challenges encountered in one’s real life instead of road directions.

The characters are shown making headway and tackling the obstacles that come their way – be it professional opportunities or game changing events tied to family.

Life is unpredictable and throws many a curve, but in the film this offers the characters an opportunity to strengthen their spirits, further work on their identity and grow as a person. Indeed, wherever life leads you, in the new Compass you would never miss the right path to reach your goal…

We insert the spot here… enjoy!

Hans Knol ten Bensel