Mercedes on the 87th Geneva Motor Show: the star shines more than ever…

Mercedes-Benz auf dem Internationalen Automobil-Salon Genf 2017: Weltpremiere des Mercedes-AMG GT Concept. ; Mercedes-Benz at the 2017 Geneva International Motor Show: World Premiere of the Mercedes-AMG GT Concept.;

Mercedes-Benz at the 2017 Geneva International Motor Show: World Premiere of the Mercedes-AMG GT Concept.

It is indeed star time in Geneva. Mercedes can already look back the best results in company history, marked by double-digit growth in January (+18.3% vs 2016) and February (+15% vs 2016). But the brand with the three-pointed star is also celebrating four world premieres and two European premieres.

The highlights are the new Mercedes-Benz E-Class Cabriolet, which completes the E-Class family, and the Mercedes‑AMG GT Concept.

The brand from Affalterbach is showcasing this four-door Coupé to provide a glimpse of the performance of the future.

Mercedes-Benz auf dem Internationalen Automobil-Salon Genf 2017: Britta Seeger, Vorstandsmitglied der Daimler AG, verantwortlich für Mercedes-Benz Cars Vertrieb, und das neue AMG E 63 AMG T-Modell. ;Kraftstoffverbrauch kombiniert: 9,1 l/100 km; CO2-Emissionen kombiniert: 206 g/km Mercedes-Benz at the 2017 Geneva International Motor Show: Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales, and the new AMG E 63 Estate + ; Fuel consumption combined: 9.1 l/100 km; CO2 emissions combined: 206 g/km

Mercedes-Benz at the 2017 Geneva International Motor Show: Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales, and the new AMG E 63 Estate +

Also celebrating their world premieres are the Mercedes-AMG E 63 S 4MATIC+ Estate (Fuel consumption combined: 9.1 l/100 km; CO2 emissions combined: 206 g/km) and the Mercedes-AMG GT C Roadster Edition 50 (Fuel consumption combined: 11.4 l/100 km; CO2 emissions combined: 259 g/km). Appearing for the first time in Europe are also the E-Class Coupé and the new GLA.

Unique performance paired with high efficiency and emotional design: the Mercedes-AMG GT Concept.

The performance hybrid system in the GT Concept combines a V8 petrol engine with a powerful electric motor and a modular battery concept. The system offers a compelling electric range and, in its latest iteration, can generate an output of up to 600 kW (816 hp). The GT Concept dispatches the sprint from 0 100 km/h in less than three seconds, nothing less than supercar performance.

E-Class Cabriolet – the fifth member of a popular family

Mercedes-Benz auf dem Internationalen Automobil-Salon Genf 2017: Britta Seeger, Vorstandsmitglied der Daimler AG, verantwortlich für Mercedes-Benz Cars Vertrieb, präsentiert das neue E-Klasse Cabriolet. ; Mercedes-Benz at the 2017 Geneva International Motor Show: Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales, presenting the new E-Class Cabriolet.;
Britta Seeger presenting the new E-Class Cabriolet.

Around one year after its world premiere, the new generation of the E-Class is chalking up sales records. In February 2017, sales of both the Saloon and the Estate increased by more than 70 percent compared with the same month last year. Unveiling the new Cabriolet in Geneva, Mercedes-Benz is now presenting the fifth member of the E Class family, which has been completely renewed and expanded in the space of just one year.

Mercedes-Benz auf dem Internationalen Automobil-Salon Genf 2017: Rebecca Ferguson und Band präsentieren ihren Hit „We’ll be fine“ im Rahmen der Pressekonferenz. ; Mercedes-Benz at the 2017 Geneva International Motor Show: Rebecca Ferguson and band presenting their hit “We’ll be fine” at the press conference.;

Mercedes-Benz at the 2017 Geneva International Motor Show presented the whole E-Class family, with Rebecca Ferguson and band presenting their hit “We’ll be fine” at the press conference…

Celebrating the anniversary year – the AMG GT C Roadster Edition 50

The sports car and performance brand from Affalterbach is presenting two more world premieres in the shape of the new GT C Roadster Edition 50 and, as previously mentioned, the Mercedes-AMG E 63 S 4MATIC+ Estate.

Mercedes-AMG GT C Roadster auf dem Internationalen Automobil-Salon Genf 2017. ;Kraftstoffverbrauch kombiniert: 11,4 l/100 km; CO2-Emissionen kombiniert: 259 g/km Mercedes-AMG GT C Roadster at the 2017 Geneva International Motor Show.; Fuel consumption combined: 11.4 l/100 km; combined CO2 emissions: 259 g/km

Mercedes-AMG GT C Roadster at the 2017 Geneva International Motor Show.; Fuel consumption combined: 11.4 l/100 km; combined CO2 emissions: 259 g/km

The new AMG GT C Roadster Edition 50 is powered by a 4.0-litre V8 biturbo engine. The maximum output is 410 kW (557 hp), while the open-top two-seater needs less than four seconds for the sprint from 0-100 km/h. The exceptionally well-equipped special edition is available worldwide as a limited run of 500 vehicles.

Superlative performance paired with usability – the new AMG E 63 Estate

In the new estate versions of the E 63 4MATIC+ (Fuel consumption combined: 9.1 l/100 km; CO2 emissions combined: 206 g/km) and the E 63 S 4MATIC+, Mercedes-AMG combines Driving Performance with the high usability and intelligence of the E-Class. The technology keeps the promise made by the appealing sporty design. Superlative performance is supplied by the 4.0-litre V8 biturbo engine with up to 450 kW (612 hp) and the fully variable AMG Performance 4MATIC+ all-wheel drive. The new Estate’s 0-100 km/h acceleration of 3.5 seconds is best-in-class.

smart – two special models celebrate their world premiere

The world premiere of two smart special editions rounds off the Group’s appearance in Geneva. On show for the first time are the smart fortwo cabrio BRABUS edition #2 (Fuel consumption combined: 4.2 l/100 km; CO2 emissions combined: 97 g/km) and the smart forfour crosstown edition (Fuel consumption combined: 4.3 l/100 km; CO2 emissions combined: 99 g/km). The open-top BRABUS two-seater is launched as a limited run of 100 units and powered by a 66 kW (90 hp) three-cylinder turbocharged engine combined with the twinamic 6 speed dual-clutch gearbox. On the smart forfour crosstown edition, which has the 66 kW (90 hp) engine and a five-speed manual gearbox, special trim elements give an underbody-protection look that pairs with distinctive sills for a sporty crossover feel.

Hans Knol ten Bensel

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