New Range Rover Velar: the original avant garde bloodline continues…

Velar teaser 1

March 1st is an important day for Range Rover: they introduce the Velar, aimed to fill the gap between the Range Rover Evoque and the Range Rover Sport.

The car breathes elegant simplicity, as the Range Rover communication people put it, and Land Rover Chief Design Officer, Gerry McGovern, added: “We call the Velar the avant garde Range Rover.  It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”


Indeed, the Velar breathes with its clean, uncluttered dashboard the elegant simplicity of the original “Range” . 

Refined for every occasion, for every terrain, Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.

The Velar chooses resolutely for “technology enabled design”. It sports amongst other things a hyper-advanced “Touch Pro Duo” infotainment system and very detailed laser-matrix LED headlamps. Flush door handles and detailing in Burnished Copper embody the trends of tomorrow…

The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape.

Veler driekwart voor

The pure, timeless proportions of the Velar will seduce many… 

When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name Velar, derived from the Latin velare meaning to veil or cover.

We will tell you soon more about this new Range Rover…just look here at the first photos, it certainly looks indeed a throughbred and very “pure” Range Rover…

Hans Knol ten Bensel


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s