Paris has a new automotive top address: Audi City Paris is opening today on the Place du Marché Saint Honoré. The fifth site worldwide for the brand’s fully digital showrooms presents the four rings at a top location in the heart of the French capital, with the famous Place Vendôme and Rue Saint Honoré in the direct vicinity. Just read on…

Hans Knol ten Bensel

Guests at the new flagship store can experience the complete Audi product portfolio fully digitally – including all optional extras and customization features. By using the ceiling high megascreens, which cover a total of nearly 40 square meters (431 sq ft), potential customers can configure the Audi of their dreams from several hundred million possibilities.

Through their photo realistic visualization, the so called “powerwalls” show the personalized Audi almost true to life – right down to the last detail such as the stitching on the leather seats.

Four “Customer Private Lounges”, which are also fully digitalized, provide privacy for personal consultations and signing the sales agreement. In addition, guests in Paris are also treated for the first time to an “Audi Intelligence Lounge” for a relaxed stay in an exclusive atmosphere. In total, the world of Audi is presented in the Parisian cyberstore on an area covering around 350 square meters (3,767 sq ft).

Fifth digital showroom worldwide…

As the pioneer in digital automotive retail, the premium manufacturer opened its first Audi City in London in 2012. Further locations with continuously enhanced technology followed in Beijing, Berlin and, just a few weeks ago, in Istanbul. The showroom concept combines digital innovation with the strengths of the stationary dealership and is an innovation lab for digitally connected retail activities at Audi. Top address: Audi City Paris is opening today on the Place du Marché Saint Honoré. The fifth site worldwide for the brand’s fully digital showrooms presents the four rings at a top location in the heart of the French capital, with the famous Place Vendôme and Rue Saint Honoré in the direct vicinity.

On its compact site covering just around 350 square meters (3,821 sq ft), Audi City Paris offers a total of four Customer Private Lounges with space for personal consultations. For the first time, guests in Paris are also treated to an Audi Intelligence Lounge for a relaxed stay in an exclusive atmosphere.

The ceiling-high megascreens at Audi City Paris, which cover a total of around 40 square meters (431 sq ft), can also be used for impressive live broadcasts. All screens are interconnected for this purpose.

Hans Knol ten Bensel